SIM Global Education Strengthens Role in Singapore’s Growing Transnational Education Landscape

November 5, 2025

Source: Media Outreach

SINGAPORE – Media OutReach Newswire – 5 November 2025 – As Singapore cements its position as a leading hub for transnational education (TNE), SIM Global Education (SIM GE) continues to expand its globally recognised academic offerings through established partnerships with the University of London (UK), RMIT University (Australia), and the University at Buffalo (USA).

A Shifting Higher Education Landscape

Over the past decade, Singapore’s higher education system has evolved rapidly, with locally delivered foreign degrees gaining strong acceptance. According to the 2024 Graduate Employment Survey by SkillsFuture Singapore (SSG), 74.8% of graduates from Private Education Institutions (PEIs), including SIM GE, found employment within six months of graduation.

“While our scale has grown, our purpose has remained unchanged for the past 60 years. We have always been committed to maximising and developing potential through accessible and flexible learning pathways,” said Professor Wei Kwok Kee, President and CEO of the Singapore Institute of Management, in an interview with The Straits Times.

This dedication to academic quality, transparency, and global collaboration has helped SIM GE earn recognition as one of Singapore’s most trusted providers of transnational education.

Affordability and Flexibility Drive Participation

Affordability and flexibility continue to be key factors influencing education choices among students and professionals. Studying for a foreign degree locally at SIM GE allows learners to save on relocation and living costs while receiving the same high-quality curriculum offered at partner universities overseas.

SIM GE’s flexible delivery options, including part-time study and hybrid learning formats, cater to working adults who need to balance professional and academic commitments. These learning modes reflect Singapore’s national emphasis on lifelong learning and workforce adaptability.

As more learners seek global credentials without the financial burden of overseas study, SIM GE’s model of accessible education continues to gain popularity across Singapore and the region.

Quality Assurance and Local Relevance

Academic excellence and transparency form the foundation of SIM GE’s operations. The institution holds the EduTrust-Star certification, the highest quality mark awarded to private education providers in Singapore. It undergoes regular audits to ensure its curriculum and assessments remain aligned with international standards.

SIM GE’s programmes integrate globally benchmarked content with a strong local context. This ensures graduates are not only academically capable but also industry-ready. The focus on applied learning and workforce relevance has strengthened both student confidence and employer trust.

Bridging Employer Perceptions

While some employers still prefer graduates from autonomous universities or full-time overseas study, attitudes are changing. According to SkillsFuture Singapore (2024) and Human Resources Online (2025), median starting salaries for PEI graduates now average about S$3,500 compared to S$4,500 for public university graduates. The difference continues to narrow as companies place greater emphasis on skills and performance. SIM GE’s applied learning model, focus on digital competencies, and engagement with industry mentors have enhanced graduate employability. Many SIM GE alumni are now thriving in diverse sectors, demonstrating adaptability and real-world problem-solving skills that employers value highly.

Singapore’s Emerging Education Hub

The rise of foreign degrees in Singapore is reshaping global education dynamics. Leading international universities increasingly view Singapore as a strategic anchor for TNE across Asia. Supported by a robust regulatory framework and a future-ready economy, Singapore has become both a gateway and a hub for academic collaboration and global talent mobility.

SIM GE exemplifies this transformation. Through its university partnerships, rigorous academic standards, and responsiveness to workforce needs, SIM GE translates international quality into local impact. Its programmes offer global exposure while ensuring alignment with Singapore’s economic priorities.

Looking ahead, demand for internationally recognised degrees in Singapore is expected to remain strong. As employers seek graduates with both global competence and local insight, institutions like SIM GE are poised to lead the next phase of growth—bridging education and employability and reinforcing Singapore’s position as Asia’s trusted education hub.

References:

SkillsFuture Singapore (2024). *Private Education Institution Graduate Employment Survey 2023–2024.* https://www.ssg.gov.sg/resources/pei/pei-ges/private-education-institution-graduate-employment-survey-2023-2024/
SkillsFuture Singapore Newsroom. *Close to 3 in 4 private education institution graduates in employment within 6 months after graduation.* https://www.ssg.gov.sg/newsroom/close-to-3-in-4-private-education-institution-graduates-in-employment-within-6-months-after-graduation-amidst-overall-lower-hiring-demand/
Human Resources Online (2025). *Starting salaries of fresh graduates from NUS, NTU, SMU, SUSS, SUTD, Class of 2024.* https://www.humanresourcesonline.net/starting-salaries-of-fresh-graduates-from-nus-ntu-smu-suss-sutd-class-of-2024
The Straits Times (2024). *At SIM, where everyone can learn for life and thrive for life.* https://www.straitstimes.com/singapore/at-sim-where-everyone-can-learn-for-life-and-thrive-for-life

Hashtag: #SIMGlobalEducation

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

Psychology Degree at SIM Global Education: Nurturing the Next Generation of Mental Health Professionals

MIL OSI

November 5, 2025

Source: Media Outreach

SINGAPORE – Media OutReach Newswire – 5 November 2025 – SIM Global Education (SIM GE), in collaboration with the University at Buffalo (UB) and the University of Wollongong (UOW), offers accredited undergraduate psychology degrees designed to meet Singapore’s growing demand for mental health professionals.

Addressing National Mental Health Needs

Singapore is grappling with increasing mental health challenges. According to the TELUS Mental Health Index (2024), nearly one-third of Singaporean workers score 50 or below on the mental health scale, indicating a high risk of psychological issues. The impact of a sluggish global economy and a tightening job market has exacerbated stress levels among workers. A study by Milieu Insight (2024) revealed that 52% of employees in Singapore report a low quality of life at work, highlighting the urgent need for mental health support.

To address this growing concern, Singapore plans to increase the number of psychologists in the public sector by 40%, aiming to meet the rising demand for mental health services (Channel News Asia, 2024).

The SIM-UB and SIM-UOW psychology programme equips students with both theoretical knowledge and practical skills, preparing them to effectively address psychological issues in diverse settings.

Shaping Future Psychologists with a Global Perspective

SIM-UB offers a full American psychology degree in Singapore. The three-year curriculum encompasses foundational and advanced topics in cognitive, clinical, and social psychology. Students also have the opportunity to explore interdisciplinary subjects such as communication, sociology, and business, allowing them to tailor their education to their career aspirations. This diverse curriculum provides a strong liberal arts foundation alongside core psychological knowledge.The programme emphasizes experiential learning through internships, research projects, and community engagement, enabling students to apply their knowledge in real-world contexts.

Similarly, SIM-UOW offers the Bachelor of Psychological Science, which is accredited by the Australian Psychology Accreditation Council (APAC). The programme adopts a scientist-practitioner model that integrates research-led teaching with practical, hands-on learning. Students engage in case studies, applied research projects, and community- based experiences, preparing them to tackle real-world mental health challenges with confidence and competence.

A solid education in psychology at SIM GE opens doors to further academic pursuits and professional opportunities. According to SIM’s 2023 Graduate Employment Survey, over 85% of psychology graduates were employed or enrolled in postgraduate programmes within six months of graduation. Indeed Singapore (2025) reports that psychologists earn an average monthly base salary of S$4,732, with experienced professionals earning significantly more. Graduates are well-positioned for careers as psychologists, behaviour modification caseworkers, public relations consultants, and more.

Cultivating Empathy with a Global Perspective

SIM GE’s psychology programme equips students to meet Singapore’s growing mental health needs with empathy, cultural awareness, and practical skills. Through interactive classes, real-world case studies, and cross-cultural modules, students gain a global outlook and local relevance.

With over 30% of international students, the learning environment fosters diverse perspectives. Internships and research projects in areas like child psychology and organisational behaviour provide hands-on experience that prepare graduates for impactful careers.

SIM GE nurtures professionals who listen, observe, and act with compassion—ready to support individuals, workplaces, and communities.

References:

Hashtag: #SIMGlobalEducation

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

Joie de Vivre in Hong Kong: Taste France Pavilion Celebrates French Culinary Icons and Cultural Delights at Wine & Dine Festival 2025

MIL OSI

November 5, 2025

Source: Media Outreach

HONG KONG SAR – Media OutReach Newswire – 5 November 2025 – Following its resounding success last year, the Taste France Pavilion (“the Pavilion”) returns triumphantly to the Hong Kong Wine & Dine Festival 2025, featuring an expanded showcase of French gastronomy, artisanal excellence, and cultural flair. Held at the iconic Central Harbourfront, this year’s festival welcomed a record-breaking 163,000 local residents and international visitors over four days—a testament to the city’s growing stature as a global culinary destination.

Curated to reflect the diversity and elegance of French culinary heritage, the Taste France Pavilion invites guests to embark on a sensorial voyage through the regions of France. From Champagne and crêpes to Raclette and saké, the Pavilion seamlessly blends tradition with innovation, offering a taste of France’s timeless charm and contemporary creativity. We are also thrilled to share the outstanding results of our latest social media initiative, spotlighting four vibrant collaborations with Hong Kong-based influencers on the scene. These KOLs brought the “Taste France” Pavilion to life, capturing the essence of French gastronomy through immersive storytelling and engaging visuals. The campaign successfully extended the reach of the “Taste France” brand, driving foot traffic to the Pavilion and amplifying awareness of the festival’s offerings.

Begin with La Crêperie (B101), where the comforting aroma of Brittany-style galettes and sweet crêpes mingles with the creamy indulgence of Movenpick ice cream—a nostalgic nod to regional France. At VINHK (B102), guests are invited to explore the legendary vineyards of Burgundy and Bordeaux through a thoughtfully curated wine experience. Evian (B103) brings a refreshing pause with its sparkling natural mineral water, celebrated for its fine bubbles and low-sodium purity. Meanwhile, Wine To Love (B104) introduces the unexpected elegance of French saké, offering Dry, Semi-Dry, and Semi-Sweet varieties alongside Thursday (October 23)’s “Double Up” promotion, $50 e-coupons, and a lucky draw for a bottle of Burgundy.

The celebration continues with I LOVE BUBBLES (B201), where Champagne tastings pay tribute to craftsmanship and the soul of French effervescence. Monsieur CHATTÉ (B202), Hong Kong’s beloved Raclette masters, return with a decadent spread of authentic French cheeses, charcuterie, and terrines—anchored by their legendary Raclette tasting. Brets adds a playful crunch with chips made from 100% French potatoes and refined sunflower oil, while Kronenbourg 1664 invites guests to raise a glass to over 350 years of brewing heritage with France’s No. 1 beer brand, served with signature elegance and flair.

Throughout the four-day celebration, the Taste France Pavilion offered more than just exquisite flavors—it delivered moments of joy, discovery, and cultural immersion. The whimsical Eiffel Tower Man performance, which charmed audiences daily, made the Pavilion a vibrant hub of interaction. Hourly workshops and tastings—from Burgundy wines to alcohol-free pairings, cheese to caviar—drew enthusiastic crowds eager to deepen their appreciation of French craftsmanship.

Whether savoring a crêpe, raising a glass of Champagne, or capturing a selfie with the Eiffel Tower Man, guests left the Taste France Pavilion with full hearts and inspired palates. As the curtain falls on Wine & Dine Festival 2025, Taste France celebrates another successful chapter in its mission to share the elegance, diversity, and joie de vivre of French gastronomy with the world.

EXHIBITORS & SPONSORS:

La Crêperie (B101): Step into Brittany with traditional galettes and sweet crêpes, paired with Movenpick ice cream—a nostalgic taste of regional France.

VINHK (B102): Explore Burgundy and Bordeaux with VINHK’s curated wine journey—your gateway to France’s most iconic terroirs.

Evian (B103): Refresh with sparkling natural mineral water—fine bubbles, low sodium, and timeless purity.

Wine To Love (B104): Discover the new wave of French Saké—Dry, Semi-Dry & Semi-Sweet. Enjoy Thursday’s ‘Double Up’ promo, $50 e-coupons, and a lucky draw for a bottle of Burgundy.

I LOVE BUBBLES (B201): Celebrate the soul of Champagne with tastings that honor craftsmanship and terroir.

Monsieur CHATTÉ (B202): Hong Kong’s Raclette masters return with authentic French cheeses, charcuterie, and terrines—don’t miss their legendary Raclette tasting.

Brets: Taste the French “chipsier” tradition—chips made with 100% French potatoes and refined sunflower oil.

Kronenbourg 1664: No. 1 French beer brand in the world, with a rich heritage spanning over 350 years. Their brew is crafted to embody good taste with a twist, ensuring impeccable taste in every sip.

Hashtag: #TasteFrance

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

Leading Asian Beef Noodle Brand Duan Chun Zhen Launches U.S. Expansion and Franchise Opportunities

MIL OSI

November 5, 2025

Source: Media Outreach

TAIPEI, TAIWAN – Media OutReach Newswire – 4 November 2025 – In San Jose, lunch lines form early for a bowl of braised beef noodle soup that locals say “tastes like a warm hug.” At the heart of this experience is Duan Chun Zhen, a brand named after the founder’s beloved grandmother—created to share the comforting taste of home with the world.

Duan Chun Zhen’s signature Braised Beef Noodle Soup, featuring a rich broth simmered with over 23 herbs and spices.

Founded in Hsinchu, Taiwan, the brand draws from the founder’s deep-rooted memories of family meals and his grandmother’s cooking. Operated under KINGZA International Co., Ltd., Duan Chun Zhen has grown from a single local eatery into a celebrated culinary brand that represents both heritage and innovation. Today, Duan Chun Zhen is recognized across Asia as a leading international brand, with locations spanning multiple countries and a growing global following.

“Every bowl we serve carries the spirit of home,” says the brand’s U.S. marketing director. “The name Duan Chun Zhen represents purity, sincerity, and a commitment to authenticity—that’s what we want our customers to taste.”

The signature broth is anything but rushed. It simmers for hours with over 23 spices and herbs, blending Sichuan-inspired boldness with the mellow sweetness of Taiwanese flavors. The beef is slow-braised for tenderness, the noodles are firm yet chewy, and the aroma alone draws passersby inside.

“The flavors hit just right. It tastes nostalgic, even if you didn’t grow up with it,” one diner shared. Duan Chun Zhen offers a dining experience rooted in warmth, flavor, and care. In addition to its renowned beef noodle soup, the menu features xiao long bao, crispy popcorn chicken, herbal drinks, and cold appetizers—offering a rich journey through East Asian comfort cuisine.

The U.S. food and beverage market has seen a sharp rise in interest in regional Asian cuisine. According to Yelp’s 2024 Food Trends Report, mentions of Taiwanese food rose by 38% year-over-year, with dishes like beef noodle soup and braised pork rice becoming staples on mainstream menus across North America.

With this growing demand for authentic culinary experiences, Duan Chun Zhen is actively expanding its franchise network in North America. The brand currently operates locations in Cupertino, Fremont, and San Jose, California, bringing the taste of Taiwan to communities with a growing appetite for regional Asian cuisine. The upcoming Milpitas store, nestled within the vibrant Great Mall, will mark Duan Chun Zhen’s fourth Bay Area location, another milestone in the brand’s swift U.S. expansion.

Whether you’re a seasoned restaurateur or an entrepreneur passionate about food, the brand offers a proven business model, robust operational support, and a story that resonates with global consumers. Franchise opportunities are now open in select U.S. cities, welcoming new partners to bring this legacy brand to their local communities.

The next chapter is already unfolding. A new store in Northern California is scheduled to open in the coming months, further strengthening Duan Chun Zhen’s commitment to global growth.

Contact service@kingza.com.tw for more details.

Hashtag: #KINGZA

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

Proposal to revoke asbestos code of practice concerning

LiveNews Publisher

November 5, 2025

Source: NZCTU

The NZCTU Te Kauae Kamahi is strongly concerned with WorkSafe’s proposal to remove the asbestos Approved Code of Practice (ACOP) and replace it with other forms of guidance.

“Workers need to be afforded the strongest protection under the law against asbestos, which remains one of the biggest workplace killers in Aotearoa New Zealand,” said NZCTU President Sandra Grey.

“Around 220 workers are killed from asbestos related deaths every year. What’s needed is stronger protections for workers.

“ACOPs have specific legal standing that other forms of guidance do not have. The form and function of ACOPs gives workers the strength to insist on their legal rights to safe work, and to ensure the safety of themselves and others.

“While it is important that materials on working with asbestos are updated and improved, this should not come at the expense of legal protections for workers.

“Given the severe impacts of asbestos, the guidance material on its management and removal needs to be clear cut. New Zealand has a shocking track record on workplace health and safety, and we must not let that get even worse,” said Grey.

MIL OSI

Wildberries Pilots Drone Delivery for Online Orders

MIL OSI

November 5, 2025

Source: Media Outreach

ST. PETERSBURG, RUSSIA – Media OutReach Newswire – 5 November 2025 – Wildberries, a leading digital platform in Eurasia, has begun testing drone delivery of orders placed on its online marketplace. The first unmanned deliveries were successfully carried out from a Wildberries logistics center to one of its pickup points in St. Petersburg.

The advanced technology was tested with the support of the St. Petersburg Transport Committee, using a certified domestic unmanned aircraft system. The trials included a complex route featuring multiple landing points.

“We are continuously working to make the delivery process as fast and convenient as possible for our customers,” said Maxim Kim, Head of Wildberries’s Pickup Point Development Department. “Drone-assisted delivery is one of the innovations we are testing and believe in, particularly for hard-to-reach regions.”

Wildberries processes more than 20 million orders daily through its online marketplace. To enhance the speed and efficiency of order delivery, the company is actively expanding its logistics infrastructure across Russia, Belarus, Kazakhstan, Uzbekistan and other markets, while also piloting cutting-edge technologies.

Currently, more than 90% of Wildberries’s orders are delivered to pickup points, where customers can collect their purchases and return items on the spot. The company operates over 90,000 pickup points across eight countries, most of which are operated by local entrepreneurs under a franchise model. Some are located in remote areas – for instance, Wildberries recently opened a pickup point in a mountainous region of Tajikistan at an altitude of approximately 2,500 meters.

At its major warehouses, Wildberries employs automated ground vehicles (AGVs) to move storage racks and robotic systems equipped with suction-cup grippers to handle and sort products. These technologies accelerate order processing and free employees from physically demanding or repetitive tasks.

Wildberries also integrates artificial intelligence (AI) across its marketplace operations. AI systems assist customers in searching for products using images or voice queries, while sellers can leverage AI tools to quickly create product listings and incorporate AI-generated virtual models into their catalogs.

Hashtag: #Wildberries

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

Phuket, Thailand: A Tropical Investment Haven for UK Buyers

MIL OSI

November 5, 2025

Source: Media Outreach

Laguna Phuket and Banyan Group Residences reveal £750 million pipeline of luxury real estate over the next 2-3 years, reinforcing Phuket as a prime destination for UK buyers seeking second homes or tropical escape.

PHUKET, THAILAND – Media OutReach Newswire – 30 October 2025 – Known as the “Land of Smiles,” Thailand blends breathtaking landscapes, world-renowned hospitality, and vibrant cultural heritage with some of the world’s most delicious cuisine.

The Kingdom’s idyllic tropical island of Phuket, now expecting record numbers of visitors as it enters the high season this month, is becoming the latest hotspot for Britons considering a second home or new life abroad, according to Banyan Group Residences, the island’s leading luxury property developer.

A unique blend of affordability, island scenery and modern infrastructure – with a cost of living 50-70% lower than in UK cities and private healthcare up to 80% cheaper – makes it ideal for retirees, families, and remote workers alike. There are also world-class international hospitals and British-curriculum schools.

The tropical climate is a major draw, offering a welcome escape from England’s cold, grey winters. Phuket’s year-round sunshine and warm sea temperatures create a permanent holiday-like atmosphere.

The island’s welcoming expat community, its ease of access and visa-friendly policies further enhance the appeal. In 2024, 250,000 British visitors travelled to Phuket, with many exploring opportunities to make it their long-term home.

Real Estate Opportunities

From beachfront villas to stylish contemporary condos, property options cater to diverse preferences and budgets. Laguna Phuket, an iconic 1,000-acre integrated resort by Banyan Group is one of the most desirable locations to own a home. It features seven hotels, an 18-hole golf course, restaurants, spas and the new RAVA Beach Club – Thailand’s largest. Plus some 5,000 luxury homes – with more under development. Upcoming projects include Laguna Lakelands, an eco-friendly community with tropical forests and lakes, and ultra-luxurious Banyan Tree Beach Residences for the ultimate in tropical living.

Phuket’s real estate market offers exceptional value compared to the UK. For £750,000, buyers can secure a luxurious 213 sqm home in a prime location, compared to just 33 sqm in London. Foreign buyers account for over 60% of condo sales, with UK nationals ranking among the top 10 investors. Property values have historically risen 5-10% annually, making it a solid long-term investment too.

Banyan Group: A Leader in Branded Residences

The Banyan Group, renowned for its award-winning Banyan Tree Hotels & Resorts, is a world leader in branded residences, ranking no.1 in Asia and no.5 in the world. Buyers can enjoy flexible ownership, using their homes part of the year while participating in a rental programme managed by Banyan’s 5-star hospitality team.

The Group also offers unparalleled after-sales service, including 24/7 concierge support, property management, and rental services.

Banyan Group’s expertise and seamless buying processes makes owning a home in Phuket easier than ever – replacing cold winters with sunny skies for a lifestyle that feels like a permanent holiday.

Hashtag: #BanyanGroup

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

Media advisory: Special Olympics flame in Central this weekend

LiveNews Publisher

November 5, 2025

Source: New Zealand Police

Police will be part of something special, supporting Central District’s Special Olympics athletes to carry the Flame of Hope in support of the Special Olympic Games.

Media is invited to the Central leg of the Law Enforcement Torch Run, hosted by Central District Police.

What: Law Enforcement Torch Run – Central District

Where: Meet at E-Bikes carpark, Church Street, Palmerston North, then finish in The Square, Palmerston North

When: 10am on Saturday 8 November 2025

Who: District Special Olympics athletes, coaches, families and Police staff

RSVP: Please email media@police.govt.nz

Media are welcome to take photos, video footage and conduct interviews with athletes and Police staff.

The event will start at the Palmerston North Police Station before the torch makes its way down Church Street to The Square.

The New Zealand Law Enforcement Torch Run started in Northland in early October and will travel all the way down to Southland. It concludes in Christchurch the week before the Special Olympics Games begin.

Known as Guardians of the Flame, Police members carry the Flame of Hope as it traverses the country.

The countdown is on:

The Special Olympics Games will be held at the new Wolfbrook Arena from Wednesday 10 December until Sunday 14 of December.

Inspector Rupert Friend from New Zealand Police says: “We are proud to take part in the Law Enforcement Torch Run to help raise awareness and funds for the Special Olympics movement.

“The Torch Run has grown over the years and now includes many fundraising platforms, including Polar Plunges.

“We held two plunges in Wellington and Christchurch this year, where a total of $26,000 was raised for our New Zealand athletes.

“The Law Enforcement Torch Run is a worldwide organisation and celebrated this year raising $1 billion to support the athletes of Special Olympics.

“We encourage all Kiwis to come out and show their support at Torch Run events up and down the country from October to December leading up to the games.”

Police contact: Inspector Mark Harrison 021 1907 805

Special Olympics contact: Coen Lammers 021 730 239

ENDS

Issued by Police Media Centre

MIL OSI

Day Street homicide: Name release

LiveNews Publisher

November 5, 2025

Source: New Zealand Police

Police can now release the name of a woman found deceased in a central Auckland apartment at the weekend.

A homicide investigation commenced after the woman was located around 7.35pm on Saturday, 1 November.

She was 38-year-old Luisa Qelesenikau Mate.

Detective Inspector Glenn Baldwin says, “our thoughts are with Luisa’s family and her children, for the loss they have suffered, and our investigation team is continuing to support them through the process.”

A 38-year-old man has been charged with her murder.

He has been remanded in custody to reappear on 18 November in the Auckland High Court.

Detective Inspector Baldwin says Police is not seeking anyone else in connection with the investigation.

“I’m still calling for anyone who has information and has yet to speak with us to come forward,” he says.

You can get in touch with Police by contacting 105 and reference file number 251101/3740 or Operation Spring.

ENDS.

Jarred Williamson/NZ Police

MIL OSI

HeyMax Launches in Hong Kong and Announces Partnership with Cathay

MIL OSI

November 5, 2025

Source: Media Outreach

The Singapore-based loyalty platform builds on its July acquisition of Hong Kong fintech krip, partnering with Cathay as part of its strategy to scale its regional rewards ecosystem and expand partner and user growth.

SINGAPORE and HONG KONG SAR – Media OutReach Newswire – 5 November 2025 – HeyMax, the Singapore-based loyalty and travel rewards platform, today announced its launch into the Hong Kong market, marking its first international expansion and a new partnership with Cathay.

The move underscores HeyMax’s ambition to build Asia’s leading open loyalty ecosystem, enabling users to earn and redeem miles across multiple brands and partners. The company also plans to quadruple its team and expand regional partnerships to support this growth.

“As one of the world’s leading travel hubs, Hong Kong plays a pivotal role in connecting global travellers,” said Joe Lu, CEO and Co-founder of HeyMax. With both strong outbound and inbound demand, it’s a key market in building our global traveller network. HeyMax is well-positioned to help consumers turn everyday spending into meaningful travel experiences, while enabling businesses in Hong Kong to tap into the travel economy as a powerful way to engage their customers and members.”

Users in Hong Kong can earn Max Miles from over 300 leading merchants including Watsons, Trip.com, Klook, Starbucks, foodpanda and redeem them for flights, hotels, and rewards from over 30 programs, including Cathay, ALL Accor, and Qatar Airways. These partnerships reflect HeyMax’s role in connecting financial, lifestyle, and travel partners through a unified rewards platform that helps businesses drive deeper loyalty and unlock new value for consumers.

As part of the launch, starting today Cathay members in Hong Kong and Southeast Asia* can convert Max Miles into Asia Miles and redeem them for travel and lifestyle rewards, including flights on Cathay Pacific, partner airlines, and over 800 partners worldwide.

“As a premium travel lifestyle brand, partnering with HeyMax enables us to further strengthen our lifestyle ecosystem beyond our home hub of Hong Kong, giving our community of travellers across Southeast Asia more ways to turn everyday spending into meaningful travel experiences,” said Jonathan Ng, Cathay Regional Head of Customer Travel & Lifestyle for Southeast Asia and Oceania. “This partnership reflects our ongoing commitment to delivering greater flexibility, value, and choice to our members, wherever they are in their travel journey.”

The partnership marks a major step in expanding HeyMax’s regional rewards ecosystem and driving new collaborations.

“Hong Kong is one of Asia’s most influential markets for travel, finance, and lifestyle, a natural fit for HeyMax’s next phase of growth,” said David B. Wang, General Manager of HeyMax Hong Kong and Global Head of Loyalty Partnerships. “Through close collaboration with our partners, we look to help brands connect more deeply with travelers via Max Miles and strengthen our growing network of airline and hotel partners.”

Beyond merchants, HeyMax is also working with major partners operating in Hong Kong and beyond such as MoneyHero, Octopus, Preferrd and Visa, who are integrating Max Miles as part of their rewards and customer engagement strategies.

In addition, HeyMax’s FlyAnywhere feature lets users redeem Max Miles for any flight, on any airline, anywhere in the world. In addition to travel rewards, users can earn miles when purchasing digital vouchers from local favourites such as HKTVmall, 7-Eleven, JHC, and Starbucks, or when shopping for select lifestyle products.

The launch comes as Hong Kong continues to attract fintech and travel-tech companies seeking to serve a growing base of regional consumers.

“We welcome HeyMax’s decision to expand in Hong Kong,” said Jayne Chan, Head of Startups at InvestHK. “HeyMax’s expansion into Hong Kong underscores the city’s status as one of the region’s most vibrant startup hubs, with strong technology-powered customer engagement that supports continued growth in the travel and loyalty sectors.”

HeyMax aims to reach one million users and issue more than 2 billion Max Miles regionally by the end of 2026. The company continues to expand across financial services, insurance, F&B, and lifestyle sectors, following fivefold year-on-year revenue growth and an annualized revenue run rate of US$6 million reported in May.

*Applicable to members in Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam.

Hashtag: #HeyMax

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

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