Source: Exercise NZ
As Play Week 2025 draws to a close, Exercise New Zealand is reminding Aotearoa, and the whole exercise industry, that movement isn’t just a task, it’s a joy.
Play lives everywhere, in the backyard, along the footpath, and in the gentle rhythm of our children’s laughter and family conversations. Yet if we want to deepen our ability to engage in play alongside our tamariki and whānau, the support of gyms, studios and exercise professionals is a powerful ally. In fact, recent consumer research from the exercise industry here in Aotearoa shows that 98% of New Zealanders recognise that being physically active matters. Whether it’s a brisk walk, a swim, a one-on-one session with a trainer, or time with a structured exercise provider, it all counts as movement – and at its heart, it’s play.
Active Play For All Ages
Research backs the importance of active play. For example, a recent study published in the International Journal of Behavioral Nutrition and Physical Activity on active outdoor play shows that play‑based movement supports not only physical benefits (stronger bones, improved motor skills) but also mental, social and emotional benefits for all ages.
Additional work published in the Journal of Exercise Science & Fitness highlights that while playful movement is a powerful way to build confidence, problem-solving skills, and social connection, rising screen time, not only amongst younger generations, is increasingly limiting opportunities for active play. This trend isn’t limited to Aotearoa, it’s being observed globally.
For the exercise industry here in Aotearoa, this moment calls for a shift in how we value and promote movement – looking beyond sets, reps, and gym floors. It means embracing playful, accessible forms of activity that can happen anywhere: indoors or outdoors, in groups or solo, structured or spontaneous. This mindset is essential if we’re to support the full spectrum of wellbeing across all ages and stages.
While we can’t directly control screen time in people’s homes, we can influence how play is prioritised in the spaces we design, the programmes we run, and the conversations we lead. Play is not only vital for health – it’s also fun, liberating, and deeply human.
Unique Role Of The Exercise Industry
ExerciseNZ believes gyms, studios, and exercise professionals have a unique role to play: not just as providers of structured exercise, but as champions of joyful movement. To bring this to life, providers can:
- Add playful elements to group classes (music, games, challenges).
- Create low-pressure entry points like (fun session, free trials, themed events.
- Design environments that invite curiosity and exploration, not just intensity
“Movement should be a right, not a luxury, and initiatives like Play Week are the perfect entry‑point”.
