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From Differentiation to Emotional Connection: 180 Brand Talk 6.0 Returns to Help Brands Win Hearts!

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Source: Media Outreach

  • Many SMEs start by asking how to make customers choose their brand.
  • But the real question is—if customers don’t like a brand, there’s no reason for them to choose it.

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 August 2025 – To break through this challenge, it all comes down to one thing: building an emotional connection that wins hearts.

Brand positioning means that when customers encounter a problem, they immediately think of that brand. This can’t be achieved simply by spending on ads—it takes the right approach to make that brand truly resonate.

Addressing the pain points and blind spots of SMEs, Chan Fong has hosted five editions of 180 Brand Talk over the past three years, helping hundreds of businesses uncover their unique points of differentiation and build a brand positioning that is distinctly their own.

This session’s speaker, Chan Fong, is not only a well-known radio DJ but also a veteran advertising professional with 28 years of experience who, together with the team at 180 Degrees Brandcom, has spent more than two decades rebranding renowned brands such as OGAWA, CUCKOO, EcoWorld, Knife, BRAND’s and more, as well as guiding countless SMEs from the ground up to establish a solid foundation and define their positioning.

“Managing a brand isn’t about creating demand, but recognising it,” Chan Fong emphasises. A brand that truly wins hearts always has a clear image, a distinctive personality, and well-defined differentiation.

From long-term observations, Chan Fong found that about 70–80% of SMEs in Malaysia are run by the Chinese community, yet many of these brands lack an emotional connection with consumers. Even with strong and distinctive points of differentiation, they often struggle to communicate them effectively due to the wrong approach. To address this, Chan Fong launched the 180 Brand Talk programme, drawing on practical experience to guide SMEs in defining their brand positioning and building emotional connections.

What Makes This Programme Stand Out

In the 180 Brand Talk programme, Chan Fong avoids abstract theories and marketing jargon. Drawing on 28 years of hands-on experience, the programme shares numerous local case studies that reflect the real challenges faced by Malaysian SMEs, enabling entrepreneurs to relate easily and apply the lessons learned. The programme also features dedicated discussion sessions with the 180 team, where participants can present their brand’s pain points and receive practical, actionable advice.

Whether they are new entrepreneurs taking their first steps or seasoned brand owners stuck at a standstill, this programme helps businesses find their next breakthrough.

From Differentiation to Emotional Connection: 180 Brand Talk 6.0 Programme Details:

Date: 9–10 September 2025 (Tuesday–Wednesday)
Time: 10:00am–6:00pm
Venue: Courtyard by Marriott KL South

Remark: This programme is recognised under Malaysia’s Human Resources Development Fund (HRDF). Eligible companies may apply for HRDF reimbursement claims.

Special Offer:

Register now and use promo code TN200 to enjoy an RM200 discount per ticket! Limited seats are available—first come, first served.
Registration link: https://givingtreeglobal.com/upcoming-event/chan-fong-brand-talk/

https://www.180.com.my/
https://www.facebook.com/180DegreesBrandcom
https://www.instagram.com/180degreesbrandcom/

Hashtag: #180BrandingStrategicGuideline #branding #brandtalk6.0 #BrandStrategy #BuildYourBrand #BrandVision #BrandPositioning #BrandDifferentiation

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

Double trouble: Traffic stops uncover firearms

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Source: New Zealand Police

A speeding vehicle caught more than a ticket in New Lynn early this morning with Police discovering firearms and drugs.

Around 3am a patrolling unit noticed a vehicle travelling at excessive speed along Titirangi Road.

Waitematā West Area Prevention Manager, Inspector Kelly Farrant, says officers signalled for the vehicle to stop, it did and then the driver became aggressive toward Police staff.

“Two passengers in the vehicle were also uncooperative and refused to provide their details,” says Inspector Farrant.

Further enquiries revealed one of the passengers had an active warrant for arrest and was taken into custody.

“As the male was being removed from the vehicle, officers observed a small handgun and ammunition in the footwell,” says Inspector Farrant. “Staff acted swiftly to secure the firearm without further incident.”

It was the second firearm located overnight, as a few hours earlier in Manurewa, Police located a sawn-off shotgun in the vehicle of a patched gang member during a routine traffic stop.

“These incidents highlight the importance of our frontline staff’s safety and vigilance,” says Inspector Farrant. “It’s reassuring to have removed these weapons from our communities”.

A 27-year-old man will appear in the Waitākere District Court charged with unlawfully possessing a firearm, possessing methamphetamine, possessing cannabis, and breaching bail.

A 54-year-old man is appearing in the Manukau District Court charged with unlawfully possessing a firearm and ammunition and possessing cannabis.

ENDS.

Amanda Wieneke/NZ Police

MIL OSI

Weather News – A Snowy and Blustery Start to the Week – MetService

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Source: MetService

Covering period of Monday 18th – Thursday 21st August – Active start to the week, confined to the east coast and gradually settling toward the end of the work week.  

Rain with snow lowering to 200 metres for parts of the South Island today and tomorrow.

Strong gusty westerly winds over the upper North Island with gusts of 80-100km/h possible today.  

Snow for North Island on Tuesday, 500-700 metres, affecting high level roads.  

Southerly change and dropping temperatures will give a real wintery feel.

MetService is forecasting an active start to the week with conditions settling toward the weekend. A band of rain moves up the South Island today (Monday), followed by showery conditions.

Snow is expected to fall to 600 metres in the north and as low as 200 metres in the south today (Monday), then 200 metres for many areas tomorrow (Tuesday). MetService has issued Road Snowfall Warnings for Milford and Crown Range Roads, the Dunedin to Waitati Highway, and Lindis, Porters, Lewis, and Arthur’s Passes.  

MetService Meteorologist Katie Hillyer advises, “For people travelling around the South Island today and tomorrow, stay up to date with the latest advice from NZ Transport Agency- Waka Kotahi regarding road conditions and possible closures.”

The winds in the South Island shift to a cold and blustery southerly tonight, meaning sheltered western regions become fine tomorrow (Tuesday), but eastern regions are exposed to the showers and cloud that will gradually ease toward the end of the work week.  

“People will feel those temperatures drop today, with maximums today and tomorrow (Tuesday) staying in the single digits in for many. A rough start for the little lambs”, says Hillyer. With clearer skies on the way later this week, slightly warmer afternoons but also colder mornings are on the cards.

The North Island is also set to receive a real mixed bag over the work week. A narrow band of rain moves from west to east today (Monday), followed by showery conditions. For western parts of Taranaki, Waikato, Auckland, and Northland there is a risk of thunderstorms and hail tonight and tomorrow, with gusts of 80-100km/h possible today amongst a background of strong westerly winds.  

“ This is the kind of situation where localised gusty winds thrive, so it’s a good idea to secure outdoor objects,” says Hillyer.  

The cold showery southerly air that is currently moving up the South Island reaches Wellington tonight, then continues north, reaching the northern tip of Aotearoa New Zealand by Tuesday night. These showers and dropping temperatures mean snow to 500-700 metres, affecting higher level roads. A Road Snowfall Warning has been issued for Desert Road for Tuesday afternoon and evening.

As the cold air spreads northwards, it’s not just Wellington that will feel the strength of these southerly winds tomorrow (Tuesday). Most of the showers and cloud become confined to southern and eastern parts, with possible thunderstorms and hail for Gisborne Tairāwhiti  Tuesday evening. While the southern and eastern coasts will have to wait, the sun will start to come out elsewhere from Wednesday.  

MIL OSI

Business Acquisitions – Open Country to acquire Mataura Valley Milk

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Source: Open Country

Open Country has entered into a conditional agreement with the shareholders of Mataura Valley Milk to acquire the business.  

Mataura Valley Milk, located near Gore, is majority-owned by The a2 Milk Company alongside its minority partner, China Animal Husbandry Group. 

Open Country CEO Mark de Lautour said the acquisition would give the company the ability to commit further to the Southland and South Otago regions.

“The deep South is an important region for Open Country and is an area we have previously announced as targeted for significant capital investment.  The acquisition of Mataura Valley Milk highlights our commitment to the South.”

“This site is a strategic investment for Open Country given its advanced, high-tech design.  Its capabilities give us the opportunity to produce a different array of higher-value products that will complement our current Awarua site product range.”  

Part of the acquisition agreement includes a supply arrangement with The a2 Milk Company whereby the Mataura Valley Milk site will continue processing A1 protein free milk to produce A1 protein free milk powder.  Milk supply agreements with current farmer suppliers remain unchanged.

“We look forward to working with the team at Mataura Valley Milk to fully utilise the site’s capability.  In doing so, there will be an exciting opportunity for new farmers to add to the existing supply group and join the wider Open Country family of farmer suppliers.”

On 26 August, both de Lautour and Open Country’s Board Chair, Laurie Margrain will join the a2 Milk Company CEO David Bortolussi to meet with Mataura Valley Milk staff and current farmer suppliers.

“We are all very much looking forward to meeting everyone and sharing our excitement around this purchase.”

“At Open Country we are focused on ensuring we are in a position to provide dairy farmers with genuine choice.  Choice that benefits farmers, our staff and the New Zealand dairy industry as a whole.   This has flow-on benefits to the New Zealand economy and the communities in which we operate given our 100% New Zealand ownership.”

Founded in 2001, Open Country is now New Zealand’s second largest milk processor and the world’s second largest exporter of whole milk powder.  It currently has six production sites across New Zealand and a head office location in Auckland.

MIL OSI

Environment Southland Votes On Ethical Procurement Amid Gaza Crisis – PSNA (Invercargill)

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Source: Palestine Solidarity Network Aotearoa (PSNA) – Invercargill
This Wednesday (20 August), Environment Southland will decide whether to exclude companies complicit in Israel’s illegal settlements from council contracts, a step already taken by Christchurch, Nelson, and Environment Canterbury.
The proposal, brought by locals and members of Palestine Solidarity Network Aotearoa (PSNA), would align procurement with United Nations Security Council Resolution 2334, co-sponsored by New Zealand in 2016, which declared the settlements a “flagrant violation under international law” and “major obstacle” to peace.
“This is a small, conservative step to align with foreign policy and keep ratepayer money clear of war crimes,” said the group. “Our government already allows exclusions on human-rights grounds. The UN maintains the list of companies on our behalf. The only question is whether councillors will act.”
Last month, Israel’s parliament voted 71-13 to annex the West Bank. At the same time, UN experts confirmed the “worst-case scenario of famine is currently playing out” in Gaza, with more than 20,000 children treated for acute malnutrition this year and a death toll nearing 62,000.
“The International Court of Justice has ruled Israel’s 57-year occupation breaches international law on apartheid and racial segregation.” said the group. “When ratepayer money is complicit, we undermine the very system of law New Zealand relies on for its own security. We cannot look away while children starve.”
Invercargill narrowly rejected the same measure in June, a 6-6 split decided by the mayor Nobby Clark’s casting vote, despite staff advice to adopt the change.
“Environment Southland still has a chance to lead,” said the group. “Hundreds of councils worldwide have already acted. With thousands rallying across New Zealand this weekend to MPs pressing for sanctions, history will judge whether we chose complicity or integrity.”

MIL OSI

Most Cardiac Arrests Happen at Home : New Zealanders Urged to Learn First Aid

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Source: Press Release Service

Headline: Most Cardiac Arrests Happen at Home : New Zealanders Urged to Learn First Aid

A newly released review of New Zealand health data reveals a confronting truth: emergencies don’t usually happen in public, they happen at home, to the people you love.

The post Most Cardiac Arrests Happen at Home : New Zealanders Urged to Learn First Aid first appeared on PR.co.nz.

MIL OSI

Animal Welfare – Lincoln University’s ‘world-best practice’ dairy farm exposed in shocking new footage – SAFE

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Source: SAFE For Animals

SAFE is condemning Lincoln University after footage from its own dairy demonstration farm, filmed between 11-13 August, reveals animal suffering and squalid winter conditions at what is touted as a “world-best practice” facility.
The Lincoln University Dairy Farm (LUDF) is promoted as a global leader in pastoral dairy systems, attracting international students and showcasing New Zealand farming to the world. According to its website, LUDF’s primary aim is to “protect our people, our cows and our environment – both now and into the future.” Instead, the footage paints a grim picture of what “best practice” in New Zealand dairy really looks like.
Calves are seen piled on top of each other in a trailer. A mother cow is chased aggressively by a farmer on a quad bike after being separated from her calf. Cows and newborn calves stand ankle-deep in a foul mixture of mud, faeces, and urine, with no dry place to rest during the depths of winter. At least one cow appears to have a broken tail.
“This is meant to be the gold standard for dairy,” says SAFE Campaign Manager Emma Brodie.
“If this is what Lincoln University holds up as world-best practice, it shows just how deeply animal suffering is embedded in New Zealand’s dairy industry.”
SAFE believes these practices are not only cruel to animals, but also environmentally irresponsible. Intensive dairying and mud farming in Canterbury are contributing to nitrate leaching, contaminating waterways and threatening the safety of community drinking water. By continuing these practices, SAFE says that Lincoln University is falling far short of the sustainability and environmental stewardship it claims to uphold.
“Continuing mud farming in Canterbury is not only cruel, it is environmentally reckless, and it undermines everything this university says it stands for,” says Brodie.
SAFE has written to Lincoln University to express serious concerns about the treatment of animals at the farm and lodged a formal complaint with the Ministry for Primary Industries (MPI).
The release of the footage comes as SAFE ramps up its campaign to end mud farming, alongside a new awareness drive for calving season that exposes the brutal reality faced by newborn calves, two million of which will be killed this year within their first week of life.
“This is the training ground for future dairy farmers,” says Brodie.
“If this farm is showing students that mistreating animals and forcing them to endure freezing, filthy conditions is normal, it sets a perilous example for the entire industry – and the world is watching.”
SAFE is urging the public to sign its petition to end mud farming and to take a stand against the cruelty at the heart of the dairy industry by going dairy-free. 
SAFE is Aotearoa’s leading animal rights organisation.
We’re creating a future that ensures the rights of animals are respected. Our core work empowers society to make kinder choices for ourselves, animals and our planet.
Notes:

  • Footage and still images taken at Lincoln University Dairy Demonstration Farm between 11-13th August, 2025.
  • The Lincoln Dairy Demonstration Farm (LUDF) is managed by the South Island Dairying Demonstration Centre (SIDDC), an industry funded partnership of 7 leading dairy sector organisations including Dairy NZ, Fonterra, and AG Research. They “work to promote sustainable dairying through collaborative research and extension for farmers.”
  • SAFE has launched ads in cinemas across Aotearoa to raise awareness about the plight of bobby calves in New Zealand’s dairy industry.  

MIL OSI

Legal Issues – Five unions to take Government to court over pay equity

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Source: PSA

Note: The previous version of this release contained an error in paragraph 2. Please use this version. The formal filing of the claim will occur on August 29 at the High Court in Wellington.
Media statement from:
  • New Zealand Nurses Organisation Tōpūtanga Tapuhi Kaitiaki o Aotearoa
  • Public Service Association Te Pukenga Here Tikanga Mahi
  • Post-Primary Teachers Association Te Wehengarua spokesperson
  • Te Hautū Kahurangi o Aotearoa | New Zealand Tertiary Education Union
  • NZEI Te Riu Roa
Five major unions are launching a High Court challenge against the Government over its removal of pay equity rights, arguing the amended pay equity legislation violates fundamental rights and discriminates against women workers.
The NZNO, PSA, PPTA, TEU and NZEI Te Riu Roa are filing proceedings in the High Court seeking a declaration that the amended Equal Pay Act 1972 is inconsistent with the New Zealand Bill of Rights Act 1990.
The legal challenge argues the Coalition Government’s legislation breaches three fundamental rights: freedom from gender-based pay discrimination, the right to natural justice, and the right to fair legal process.
The case gives workers who have been denied their right to challenge gender-based pay discrimination a chance to challenge the Government in court. If successful, a Parliamentary Select Committee must consider the declaration of inconsistency and a Parliamentary debate must occur. The Government is then required to formally respond.
The claim will be formally lodged on August 29 at the High Court in Wellington following a rally by women whose pay equity claims have been cancelled.
NZNO delegate and Plunket nurse Hannah Cook said:
“Nurses and care workers like me are devastated by the scrapping of our pay equity claims. Plunket nurses were so close to finally having our hard work recognised. Nurses and care workers are the backbone of a caring society and the Coalition Government needs to value us. These changes don’t just impact us. They impact our families, our livelihoods and our quality of life.
“The Coalition Government has shown it doesn’t value us nurses and those of us in women dominated workforces. It is 2025 for goodness sake. We shouldn’t still be paid less than those in male dominated occupations.”
PSA National Secretary Fleur Fitzsimons said:
“We are asking the High Court to declare that the Government’s actions are inconsistent with the New Zealand Bill of Rights Act 1990 because of the discrimination New Zealand women will face as a result of the Government’s action. The legal action comes after the Government cancelled pay equity claims and gutted the Equal Pay Act 1972 with no prior signalling and without a select committee process. The Government silenced women but we know the High Court will listen to our claims. This is just the start of our campaign for pay equity for New Zealand women and we will be leaving no stone unturned to achieve pay equity.
“The decision to cancel claims that were about to be heard by the Employment Relations Authority is inconsistent with the constitutional foundations of New Zealand which do not provide for the Government to interfere with the judicial system in this way.”
Sandra Grey, Te Pou Ahurei | National Secretary of the TEU said:
“If Brooke van Velden and Christopher Luxon thought avoiding a select committee process would allow them to dodge accountability for stealing $12.8 billion from low paid women workers we’ve got news for them. We look forward to the women of Aotearoa having their day in court to ensure that the government is forced to defend its actions.”
Stephanie Mills, National Secretary of NZEI Te Riu Roa said:
“The scrapping of the teachers claim without consultation and under urgency was a kick in the guts for our teacher members after years of blood, sweat and money getting the claim moving.
“NZEI Te Riu Roa, along with four other unions, has agreed to take the Government to court because they have not followed a democratic process, and because the Government has sent a message to this mainly female profession that their time, expertise and work is not valued.
“Teachers go into their profession knowing the stresses and extra hours involved because they are passionate about young people learning, but they have limits. We’re seeing more teachers looking at other options or teaching in Australia, because they feel their work is not valued in Aotearoa. Teaching is a foundational job for our society, but this Government has shamefully chosen tax cut savings over giving teachers pay equity.”
Chris Abercrombie, PPTA President said:
“This Government’s decision to extinguish our pay equity claim is not only unjust-it is unlawful.
“Our claim was built on years of rigorous, evidence-based work, carried out in good faith under a process agreed with previous governments. To have that work discarded by political decree is a betrayal-not just of teachers, but of every woman in Aotearoa New Zealand whose work has been historically undervalued.
“This is about more than pay. It’s about whether our country honours its commitments to fairness, equity, and the rule of law. We will not stand by while those principles are trampled. Our members deserve better. Our students deserve better. And our democracy deserves better.”
Background
In May 2025, the Coalition Government passed the Equal Pay Amendment Act under parliamentary urgency without consulting unions or affected workers. The legislation effectively

MIL OSI

Pay Equity – Five unions to take Government to court over pay equity – PSA

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Source: PSA

Media statement from:
  • New Zealand Nurses Organisation Tōpūtanga Tapuhi Kaitiaki o Aotearoa
  • Public Service Association Te Pukenga Here Tikanga Mahi
  • Post-Primary Teachers Association Te Wehengarua spokesperson
  • Te Hautū Kahurangi o Aotearoa | New Zealand Tertiary Education Union
  • NZEI Te Riu Roa
Five major unions are launching a High Court challenge against the Government over its removal of pay equity rights, arguing the amended pay equity legislation violates fundamental rights and discriminates against women workers.
The NZNO, PSA, PPTA, TEU and NZEI Te Riu Roa have filed proceedings in the High Court seeking a declaration that the amended Equal Pay Act 1972 is inconsistent with the New Zealand Bill of Rights Act 1990.
The legal challenge argues the Coalition Government’s legislation breaches three fundamental rights: freedom from gender-based pay discrimination, the right to natural justice, and the right to fair legal process.
The case gives workers who have been denied their right to challenge gender-based pay discrimination a chance to challenge the Government in court. If successful, a Parliamentary Select Committee must consider the declaration of inconsistency and a Parliamentary debate must occur. The Government is then required to formally respond.
The claim will be formally lodged on August 29 at the High Court in Wellington following a rally by women whose pay equity claims have been cancelled.
NZNO delegate and Plunket nurse Hannah Cook said:
“Nurses and care workers like me are devastated by the scrapping of our pay equity claims. Plunket nurses were so close to finally having our hard work recognised. Nurses and care workers are the backbone of a caring society and the Coalition Government needs to value us. These changes don’t just impact us. They impact our families, our livelihoods and our quality of life.
“The Coalition Government has shown it doesn’t value us nurses and those of us in women dominated workforces. It is 2025 for goodness sake. We shouldn’t still be paid less than those in male dominated occupations.”
PSA National Secretary Fleur Fitzsimons said:
“We are asking the High Court to declare that the Government’s actions are inconsistent with the New Zealand Bill of Rights Act 1990 because of the discrimination New Zealand women will face as a result of the Government’s action. The legal action comes after the Government cancelled pay equity claims and gutted the Equal Pay Act 1972 with no prior signalling and without a select committee process. The Government silenced women but we know the High Court will listen to our claims. This is just the start of our campaign for pay equity for New Zealand women and we will be leaving no stone unturned to achieve pay equity.
“The decision to cancel claims that were about to be heard by the Employment Relations Authority is inconsistent with the constitutional foundations of New Zealand which do not provide for the Government to interfere with the judicial system in this way.”
Sandra Grey, Te Pou Ahurei | National Secretary of the TEU said:
“If Brooke van Velden and Christopher Luxon thought avoiding a select committee process would allow them to dodge accountability for stealing $12.8 billion from low paid women workers we’ve got news for them. We look forward to the women of Aotearoa having their day in court to ensure that the government is forced to defend its actions.”
Stephanie Mills, National Secretary of NZEI Te Riu Roa said:
“The scrapping of the teachers claim without consultation and under urgency was a kick in the guts for our teacher members after years of blood, sweat and money getting the claim moving.
“NZEI Te Riu Roa, along with four other unions, has agreed to take the Government to court because they have not followed a democratic process, and because the Government has sent a message to this mainly female profession that their time, expertise and work is not valued.
“Teachers go into their profession knowing the stresses and extra hours involved because they are passionate about young people learning, but they have limits. We’re seeing more teachers looking at other options or teaching in Australia, because they feel their work is not valued in Aotearoa. Teaching is a foundational job for our society, but this Government has shamefully chosen tax cut savings over giving teachers pay equity.”
Chris Abercrombie, PPTA President said:
“This Government’s decision to extinguish our pay equity claim is not only unjust-it is unlawful.
“Our claim was built on years of rigorous, evidence-based work, carried out in good faith under a process agreed with previous governments. To have that work discarded by political decree is a betrayal-not just of teachers, but of every woman in Aotearoa New Zealand whose work has been historically undervalued.
“This is about more than pay. It’s about whether our country honours its commitments to fairness, equity, and the rule of law. We will not stand by while those principles are trampled. Our members deserve better. Our students deserve better. And our democracy deserves better.”
Background
In May 2025, the Coalition Government passed the Equal Pay Amendment Act under parliamentary urgency without consulting unions or affected workers. The legislation effectively

MIL OSI

HOPE Foundation and Taiwan’s Top Lung Cancer Experts Call for Seamless Integration of Early Screening, Precision Diagnostics, and Early Treatment

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Source: Media Outreach

TAIPEI, TAIWAN – Media OutReach Newswire – 16 August 2025 – Lung cancer continues to be the leading cause of cancer-related deaths worldwide. Yet, progress is within reach. In Taiwan, thanks to the National Lung Cancer Early Detection Program, the proportion of early-stage lung cancer cases continues to rise. Against this backdrop, HOPE Foundation for Cancer Care, one of the largest cancer-focused patient advocacy groups in Taiwan, recently hosted a press conference titled “Healthy Taiwan, Leading the World – Ushering in a New Era of Early Screening and treatment of Lung Cancer”. The event brought together distinguished government officials, ten leading medical authorities in lung cancer, and renowned lung cancer experts from major medical centers nationwide to chart the next phase of early lung cancer prevention and control policies. United in their commitment, participants advocated for the seamless integration of early screening, precision diagnostics, and early treatment in lung cancer care, strengthening efforts to promote early detection and intervention. Ultimately, aiming to support Taiwan in achieving its ambitious goal of reducing cancer mortality rates by one-third by 2030, setting a new international benchmark in cancer control.

Taiwan’s proactive approach to lung cancer prevention is recognized globally for its vision and effectiveness. In July 2022, the government launched the Lung Cancer Early Detection Program, offering biannual low-dose CT (LDCT) screenings for high-risk groups, including those with a family history of lung cancer and heavy smokers. This pioneering initiative has positioned Taiwan as an international role model in lung cancer prevention. Over the past three years, more than 210,000 screenings have led to the identification of 2,506 lung cancer cases—over 80% of which were diagnosed at an early stage, with late-stage diagnoses dropping sevenfold. Previously, late-stage diagnosis was the norm, but Taiwan’s proactive policies have transformed the landscape, reversing the trend and ensuring that most initial lung cancer cases are now detected early.

During his recent visit to Taiwan, Dr. Cary Adams, CEO of the Union for International Cancer Control (UICC), commended Taiwan’s National Cancer Control Program, its comprehensive cancer registry, and robust National Health Insurance (NHI) system for establishing an exemplary cancer care network. He encouraged Taiwan to further improve early lung cancer screening rates and timely access to treatment, reinforcing its status as a global public health leader. At the conference, Minister of Health and Welfare Dr. Chiu Tai-Yuan pledged ongoing cross-ministerial collaboration and policy innovation to improve early lung cancer detection and treatment. Legislator Wang Cheng-Hsu also reaffirmed his commitment to early detection and intervention, advocating for increased resources and improved legislation to ensure early-stage lung cancer patients receive comprehensive care.

Leading medical experts further emphasized Taiwan’s advancements. Dr. Yang, Pan-Chyr, Academician of Academia Sinica, highlighted how the LDCT screening program has driven a shift toward earlier-stage diagnosis, with research indicating it could reduce lung cancer mortality by 53%. Dr. Chen Chien-Jen, Academician of Academia Sinica emphasized that the next key challenge is ensuring early-stage patients benefit from precision diagnostics and early treatment. Dr. Yang Cheng-Ta, President of the Taiwan Lung Cancer Society, added that emerging AI technology is now capable of analyzing LDCT images to predict an individual’s six-year cancer risk, which will improve identification of high-risk groups and support early intervention. Dr. Yang Chih-Hsin, President of Taiwan Association for the Study of Lung Cancer, urged early-stage patients to undergo genetic testing promptly, enabling medical teams to tailor optimal treatment plans, including surgery, targeted therapy, or immunotherapy as adjuvant treatments.

HOPE called for NHI resources to shift toward early lung cancer diagnosis and treatment, highlighting the importance of genetic testing and adjuvant therapy for high-risk early-stage patients to reduce relapse and mortality. Clinical evidence shows that adjuvant targeted therapy after surgery for stage IB–IIIA lung cancer with EGFR mutations can reduce five-year mortality by 10%, which is vital for improving outcomes and easing the burden on the healthcare system. Dr. Chen Jin-Shing, Head of Thoracic Surgery Division at National Taiwan University Hospital, advocated for priority reimbursement of adjuvant targeted therapy for patients with stage IB-IIIA lung cancer, while Dr. Chen Chih-Yi, Board Member of HOPE emphasized the importance of improving access to early genetic testing and treatment. Dr. Huang, Ming-Shyan, President of the Taiwan Clinical Oncology Society, pointed out that early-stage lung cancer treatment in Taiwan is not yet fully aligned with international guidelines, and urged that expanded screening must be matched with optimized NHI resource allocation and improved treatment access.

Other leading voices reinforced the need for comprehensive care. Dr. Wang Chin-Chou, Board Member of Taiwan Society of Pulmonary and Critical Care Medicine, stressed that while surgery is the primary treatment for early-stage lung cancer, it must be accompanied by proactive adjuvant therapy strategies and long-term follow-up. Dr. Chang Wen-Cheng, CEO of Taiwan Cancer Foundation emphasized that the integration of screening, diagnosis, and treatment is crucial to truly realize early detection and treatment, as well as maximizing the value of screening program. Dr. Chen Jen-Shi, President of Taiwan Oncology Society, recommended that in addition to current NHI and Cancer Drug Fund financing, the government should promote diverse payment mechanisms—such as co-payment models or commercial insurance to supplement the NHI system—to further improve access to early lung cancer treatment.

Uniting multiple lung cancer treatment experts from medical centers across Taiwan, a concerted effort to usher in a new era of early lung cancer screening and treatment. (Listed by institution from North to South)
· Dr. Chen Yu-Min, Director of General Chest Medicine Department, Taipei Veterans General Hospital
· Dr. Lee Kang-Yun, Attending Physician, Division of Pulmonary Medicine, Shuang Ho Hospital
· Dr. Huang Chun-Yao, Attending Physician, Division of Chest Medicine, Taipei Tzu Chi Hospital
· Dr. Tsai Chen-Liang, Director of Pulmonary and Critical Care Medicine Division, Tri-Service General Hospital
· Dr. Yeh Yu-Wen, Physician, Division of Thoracic Medicine, Shin Kong Wu Ho-Su Memorial Hospital
· Dr. Chang Sheng-Yu, Attending Physician and Leader of the Lung Cancer Team, Far Eastern Memorial Hospital
· Dr. Yang Tsung-Ying, Director of General Chest Medicine Department, Taichung Veterans General Hospital
· Dr. Hsia Te-Chun, Deputy Director, Department of Internal Medicine, China Medical University Hospital
· Dr. Lin Chien-Chung, Attending Physician, Division of Chest Medicine, National Cheng Kung University Hospital

Hashtag: #HOPEFoundation

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.