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Why we need to look at decline, not just growth

Source: Massey University Dr Murray Macrae after graduating last month. When Dr Murray MacRae embarked on his PhD thesis on forecasting the decline of technology, a...

Models with cosmetic surgery don’t make the cut

Source: Massey University Dr Pornchanoke Tipgomut. While cosmetic surgery is becoming increasingly common in the world of advertising, chasing beauty ideals by going under the knife...

Professor Malcolm Wright appointed to marketing chair

Source: Massey University Matthew Abel congratulates Professor Malcolm Wright. Professor Malcolm Wright has been appointed to the MSA Charitable Trust Chair in Marketing, one of two...

Students’ marketing plan impresses Rotary bosses

Source: Massey University The group of students who impressed Auckland Rotary the most, from left to right: Dongyan Han, Rachel Feast, Jesse Roberts, Reuben Heunes,...

Is virtual reality the future of market research?

Source: Massey University Alexander Schnack and the virtual relaity system he developed for his PhD research. Alexander Schnack started out with a pretty standard marketing topic...

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