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Source: Reader’s Digest

Today, Reader’s Digest has released the names of New Zealand businesses that in the eyes of their customers are doing an outstanding job with customer service.

Reader’s Digest congratulates the hard-working customer service teams of the businesses listed among the 2024 Quality Service Award winners. For ten consecutive years, the Awards has invited everyday people to tell us which companies deserve to be acknowledged for their customer service excellence, says Reader’s Digest editor-in-chief Louise Waterson. Their opinions offer a valuable guide to all consumers, and also helps to raise the bar on the quality of customer services interactions.

She says it’s clear that customers expect companies to understand their unique needs, and customer service excellence remains a core indicator of a business’s success and longevity in the market.

“Without a doubt, this year has proved particularly challenging for New Zealand consumers. With inflation and the rising cost of living altering the spending habits of most households, New Zealanders need to be more discerning with their spending. Superior service, genuine care and an individualised approach are all vital to building a business that enjoys the certainty of maintaining a customer’s loyalty. This year’s winning businesses understand that good customer service can make a customer’s day, and it can certainly make a business.”

Adds Sheron White, group advertising & retail sales director for Reader’s Digest APAC: “No matter how advanced a company’s customer service tools may be, the standout organisations are those that welcome criticism, are willing to address their flaws, and take their customers’ feedback as the opportunity to improve and become the best in their industry. Companies that truly value their clientele understand that every interaction is an opportunity to create a positive lasting impression.”

Reader’s Digest commissioned independent market research company Catalyst
Consultancy & Research to survey New Zealanders’ opinions of a range of service providers.

A total of 1570 New Zealanders of a mixed demographic were asked to rate their experience of service provided by businesses / organisations.

The Quality Service Award survey was launched in 2015. For ten consecutive years, the survey has identified the businesses with the most satisfied customers across an array of prominent industry categories. In 2024, 31 different categories were surveyed, representing diverse interests from health insurance and retirement villages to tyre retailers and optometrists. This prestigious Quality Service Award seeks to recognise those companies operating in New Zealand that truly understand the needs of local consumers.

The full list of New Zealand Quality Service Award winners can be seen here or below.


Category Winner Silver
Car Insurance AA Insurance AMI
Car Rentals Avis Budget
Cruise Operator Princess Cruises P&O Cruises
DIY Home Improvement
Mitre 10 Bunnings
Early Childhood Centres BestStart Central Kids
Electricity Providers Mercury Powershop
Flooring Stores (excluding
Tiling Stores and DIY Home
Improvement Stores)
Carpet Court Flooring Xtra New Zealand
Funeral Insurance Momentum Life New Zealand Seniors
Garden Centres Kings Plant Barn Palmers
Gas Providers Genesis Frank Energy
Health Insurance Southern Cross Health


AA Health
Hearing Services Bay Audiology Triton Hearing
Home & Contents Insurance AA Insurance AMI
Home Design & Build
Signature Homes Jennian Homes
Internet Service Providers 2degrees Skinny
KiwiSaver Providers Fisher Funds Milford Asset Management
Life Insurance Southern Cross Life
AA Life
Liquor Outlets Liquorland Super Liquor
Manufacturer Certified Used
Car Sales
Toyota Signature Class Honda Certified Used Cars
Mobile Phone Service
Skinny 2degrees
Optometrists Specsavers OPSM
Paint & Decorating Stores
(excluding DIY Home
Improvement Stores)
Resene Guthrie Bowron
Pet Insurance Southern Cross Pet
PD Insurance
Real Estate Agencies Harcourts Ray White
Retirement Villages Summerset Oceania Healthcare
Roadside Assistance AA Roadservice State Insurance
Supermarkets New World PAK’nSAVE
Tiling Stores (excluding DIY
Home Improvement Stores)
The Tile Depot Tile Warehouse
Travel Insurance Southern Cross Travel


1 Cover Travel Insurance
Tyre Retailers Bridgestone Advantage Tyre Solutions
(Formerly known as
Used Vehicle Dealerships Turners Cars 2 Cheap Cars

Background information:
A representative sample of 1570 New Zealanders participated in the survey which
addressed the following criteria:

CRITERIA POINT 1 – PERSONALISATION: How well was the company able to provide the consumer with an individualised customer experience?
CRITERIA POINT 2 – UNDERSTANDING: How effectively was the company able to demonstrate a genuine insight into the customer’s needs?
CRITERIA POINT 3 – SIMPLICITY: How quick and easy was the process of dealing with the company?
CRITERIA POINT 4 – SATISFACTION: To what level did the company meet or exceed the customer’s expectations?
CRITERIA POINT 5 – CONSISTENCY: Did the company deliver ongoing quality service?