Free Marketing Guides for Small Businesses to Grow in 2021

October 27, 2020

Source: Press Release Service – New Zealand

Creative Content has created a series of free marketing and copywriting guides to support New Zealand’s SME’s – packed with helpful tips for marketing your business online, including how to write your own optimised website copy.

New Zealand’s small and medium enterprises (SMEs) account for over 95% of all businesses in New Zealand, and according to the Government, employ approximately 29% of the country’s workforce.
However, COVID and the subsequent economic slump has given many of our small businesses a hit.

Even more worrying, recent SATAA new small Business Recovery research by American Express has revealed that around one-third (32%) of businesses need consumers spending to lift within the next month or two just to stay afloat throughout 2021.

We know that not everyone can afford to hire a Content Marketing Agency to help them get clients, especially in the current climate, so we’re doing what we tell our clients to do. Creating great resources for free.

These three free guides will teach you:

A website copywriting template that you can use to write engaging and relevant copy.
The questions you need to ask yourself (and your clients) to write the best web copy for your business.
Website content best practices – and the things you must avoid if you want to say goodbye to boring text, and hello to engaging website copy that helps you convert browsers into buyers.
Local marketing and internet marketing ideas that will help you grow in 2020 and 2021

Head over to the blog to get the free resources: https://creativecontent.co.nz/blog/

ABOUT CREATIVE CONTENT

Creative Content is a Content Marketing Agency in Auckland, New Zealand. We specialise in creating a strategic marketing strategy for every client depending on their business and requirements. Whether that means refreshing your website, creating a new digital marketing campaign, or setting up a complete content marketing strategy that will help you attract and convert your ideal clients, we’ve got the experience and the team to create a solution that works for you.

Media Release on 27 October 2020

Media Contact
Theresa
Email: Theresa@creativecontent.co.nz
Web: www.creativecontent.co.nz

MIL OSI

Edtech leader Education Perfect joins world leaders to support student Climate Action Project

Live News

October 13, 2020

Source: Press Release Service – New Zealand

Nearly 500,000 youth aged 5-22 years are coming together virtually to interact as climate change activists in a free, interactive innovation project called the Climate Action Project. The project takes place for six weeks from September 28 to November 8 where students take action for the environment by studying and finding solutions to the climate change crisis.

The project is designed to inspire questions as opposed to simply providing answers. Students will design, invent, campaign, and share their stories with the world through use of technology and creative expression of ideas.

In supporting the Climate Action Project, EP CEO Alex Burke saw an opportunity to help students create real change and assist in bringing students together to learn, think and do, with regard to the environment.

“EP is proud to join with world leaders in governments, environmental organisations and many notable global changemakers, to magnify the project’s messages and activities to our almost 1.5 million students around the world, on the EP online learning platform.

“Education is key to changing students’ behaviour and society’s mindset. For this we need to understand that students can do so much more than memorising facts about climate and environment. They have the capacity to solve real-world solutions and take action for a better world,” said Koen Timmers, Climate Action Project founder.

EP is in good company. In its fourth year, the project has gained support from world leaders and global experts with endorsements from HH the Dalai Lama, Dr. Jane Goodall, Austria President Van der Bellen, Ireland President Michael Higgins, and Ziauddin Yousafzai, father of Malala Yousafzai. Any student, anywhere on the planet is invited to be a part of the project created by the education non-profit Take Action Global in collaboration with WWF International, NASA, and the United Nations. The project is further endorsed by the European Commission and Ministries of Education and Environment from 15 countries.

As part of the project, teachers receive high-quality professional development offered by world-renowned education leaders, and all classrooms have access to the complete curriculum which is co-authored by WWF and translated in over 10 languages.

EP is also providing free access for six weeks to hundreds of EP climate action resources that support teaching alongside the Climate Action Project.

“At EP, we believe online learning is not just for students, but teachers as well. With the rate of change in so many areas of our lives accelerating, it is vital for teachers to continue learning to stay relevant and up to date.

“The Climate Action Project provides an opportunity for teachers to develop their own knowledge from world-renowned experts,” said Burke.

Over the course of the six weeks, students will work to develop their own solutions to climate change after building foundational knowledge, considering bias and scientific evidence, establishing trusted sources, and creating personal connections with the work of environmental justice.

Classrooms will expand perspectives of the climate crisis beyond the walls of schools through intergenerational interviews and in class-to-class virtual exchange experiences working with other youth who may look and live differently from them. Students will progress through hands-on learning experiences to gain understandings of causes, effects, and solutions as both global collaborators and also knowledge constructors.

NZ Ambassador for the Climate Action Project, Rachel Chisnall, a teacher based in Dunedin, has participated in the project with her classes in previous years and has seen, first-hand, what a positive and meaningful experience it is.

“Climate is an important issue for students today, with some even developing anxiety over it. I’ve found that taking real action in our own community empowers students and shows them how small actions can have a big impact,” said Chisnall.

“Planting ten trees for our local wetland restoration may influence ten other schools, that each plant ten trees in their local area.

“Our small action can create a direct action of 100 more trees, and indirectly, many more.”

In fact, last year, more than one million trees were planted by those participating in the Climate Action Project.

The Climate Action Project will conclude with a week of action and Climate Action Day, a global online celebration of learning to be held on November 5, 2020. During the online event, classrooms will join to hear from presenters, including primatologist Dr. Jane Goodall, Princess Esmerelda of Belgium, explorer Céline Cousteau, NASA Head of Mars Mission Dr. Rick Davis, and experts from WWF, UN, and UNEP. Participating students will also have the opportunity to apply to join as speakers to share their solutions with the world.

Teachers are invited to join the Climate Action Project and registration is open for all on the Climate Action Project website (http://www.climate-action.info).

About EP:
Education Perfect (EP) is a leading digital platform, enabling transformative online teaching and learning experiences to power the 21st century classroom. EP supports the engagement of students in online learning, provides effective assessment during the learning online process, and enables the collection and analysis of student feedback. With offices in Australia, NZ, and Singapore, and over 1.2 million students through over 4,000 schools, in 80+ countries globally, EP’s integrated smart technology enhances teaching and learning through curriculum-based content delivery and a ‘learner centred’ approach, improving learning outcomes and creating lifelong learners – for School, for the Home and for Work.

Media Release on 13 October 2020

Media Contact
Alana Fisher-Chejoski, The Big Smoke
Email: alana.fisherchejoski@thebigsmoke.com.au
Website: https://epforschool.com/en/climate-action-project/

MIL OSI

First Women Empowerment Bootcamp in New Zealand

Live News

October 13, 2020

Source: Press Release Service – New Zealand

(PR.co.nz)

New Zealand female duo brings together women all around the globe in one unique project. Primothon (https://www.primothon.com/,) a brand that embodies the ideas of empowerment, wellness and strategy- is launching their first ever bootcamp on November 1st- an affordable and inclusive platform that provides challenges aiming to improve the lives of women everywhere.

“We hear and see a lot of good intentions in media and communities, but they often fizzle out as accountability drops. We wanted to provide something tangible for women that can be easily-implemented as they take charge of their lives,” said Gau Kurman, co-founder of Primothon. “This is the first project of its type that combines experts on multiple topics such as finance, health, mindset, creativity, etc. and delivers a holistic, authentic and affordable solution that is accessible to all.”

According to a KPMG Women’s Leadership study, 73% of women lack the confidence to pursue a job opportunity beyond their experience, 67% of women need more support building confidence to be leaders and 59% of women are worried others will judge their appearance.

Primothon covers the following topics in their bootcamp:

Mindset and self-realization work that digs deep
Health and beauty that goes beyond the superficial
Finances and how to manage them in a smart way
How to harness and maintain healthy relationships in life
Creativity that radiates into all aspects of life
Business and career that will inspire and motivate

Primothon has partnered with 25+ guest speakers from all over the world that will share their knowledge with the participants. There will be strategists, professional psychologists, fitness trainers, mindset coaches, etc to target all main spheres of life and offer a diverse range of topics and solutions.

In addition, 50% of the proceeds will be donated to the Women’s Refuge NZ, an organization dedicated to combating domestic abuse and the women and children affected by it. Primothon sets out to be much more than just another bootcamp, they hope to change the world, one woman at a time. Find out more at: https://www.primothon.com/

Media Release 13 October 2020.

MIL OSI

Laughter is the Breast Medicine

Live News

October 12, 2020

Source: Press Release Service – New Zealand

(PR.co.nz)

I am a strong believer that laughter is indeed the breast medicine, sorry… best medicine.

October is Breast Cancer Awareness Month and Dunedin Comedy is putting on another comedy benefit. For one night only, a stand-up comedy spectacular with 100% of the proceeds being donated to the Breast Cancer Foundation NZ.

Our lineup of female comedians are award winning, critically acclaimed, amazingly talented, and unquestionably hilarious. Most live here in Dunedin with a couple returning just for this performance. The show will be held in the Josephine Foyer at Toitū Museum, the perfect space for such an inclusive and community orientated event.

Not only is this show raising money for a good cause, it is also representing women in comedy, as every comedian on the show’s lineup is a female presenting person. We all know that women are underrepresented in comedy, both in New Zealand and on a global scale and events such as these are important for fighting stereotypes, as well as providing opportunities to see some of New Zealand’s funniest people on stage.

The atmosphere of this show is that of an inclusive, safe and welcoming environment often not found at bigger comedy clubs. If you find yourself avoiding stand-up comedy shows you will definitely feel welcome at this one.

This is Dunedin’s second comedy benefit for breast cancer awareness, one of the organisers Sophia Pi said: “in 2019 we printed and distributed posters ourselves. Performers and organisers donated their time. Strawberry Sound loaned their equipment free of charge. Our only real expense was the discounted venue hire. Keeping costs low allowed us to donate $1100 which was 75% of our total revenue… and this year we’re aiming to donate even more”

This year’s show is set to be bigger and better. Toitu can support a bigger audience, as well as a higher quality audience experience. The Josephine Foyer combines stunning architecture, accessibility and community engagement, to create the perfect environment for hosting charity events such as this. We are able to create not just an amazing show on the stage, but a wonderful experience for the evening as a whole.

There’s almost $1,000 worth of raffle prizes to be won, and we’ve been assured there won’t be any booby prizes 😉

Is laughter the best medicine? While no doctor would recommend laughter as an alternative to medicine my GP reckons that laughter has proven health benefits that would compliment my prescription meds quite well. So this Labour weekend treat yourself to a jolt of laughter for a good cause.

Event Details
Name: Laughter is the Breast Medicine
Date: Friday 23rd October (13/10/2020)
Time: 7:30pm – 9:00pm (doors open 7:00pm)
Location: Josephine Foyer, Toitū Museum
Tickets: $35-50 available on eventbrite

Media Release 12 October 2020.

MIL OSI

EROAD and Disruptive Unicorns Event Campaign

Live News

October 8, 2020

Source: Press Release Service – Auckland

(PR.co.nz)

EROAD and Disruptive Unicorns launches a new event campaign for the telematics technology industry on October 20th through to November 22nd, starting in EROAD’s headquartered country New Zealand.

EROAD Vision, a first of its kind for EROAD, is an interactive technology event and global product launch, set to engage the telematics industry across fleet management, road safety and asset management.

EROAD were looking for an agency partner that had creative, customer acquisition and event management experience to bring together an event that would not only serve as a product launch, but also to engage customers and friends in an interactive experience.

“The age of COVID-19 has brought great changes to the way that we engage with our customers, and with that has come great opportunities. EROAD Vision offers us an opportunity to engage with a wider part of our customer, prospect, and supplier base than we would normally be able to with in-person events. We are excited to be sharing our story in this way” says Genevieve Tearle, Chief Marketing Officer, EROAD

The campaign is the first time EROAD is launching a global product update and it is expected to be the biggest virtual industry event of 2020 in New Zealand. EROAD will showcase exciting new product launches, feature customers and industry experts on topics such as improving driver safety and share the direction EROAD will take for 2021. A specially built interactive event platform will allow attendees to ask questions, win prizes, and engage with EROAD experts throughout the event.

“Disruptive Unicorns are thrilled to be supporting EROAD on their first ever global technology product event! This telematics technology leader is carving waves in the modern transport and assets industry. We are very proud to work with the incredible team at EROAD led by Genevieve Tearle, Global CMO for EROAD” said Angela Farrelly MCIM and Founder of Disruptive Unicorns.

This first of its kind technology product launch for EROAD, is carving their name as a world class New Zealand company, pioneering road safety in the telematics industry.

Media Release 8 October 2020.

MIL OSI

PACK & SEND Albany Franchisee of the Year

Live News

September 22, 2020

Source: Press Release Service – New Zealand

(PR.co.nz)

PACK & SEND New Zealand is pleased to announce that their 2019-2020 Franchisee of the Year award winner is Robert McDowell from PACK & SEND Albany.

Robert was previously a business customer of his own service centre and in a similar vein to Remington’s Victor Kiam he ‘liked it so much he bought the company’. In just four years with New Zealand’s most reputable courier and freight services network he has scooped up PACK & SEND New Zealand’s Franchisee of the Year award – twice, a first in the award’s history.

Robert is the quintessential brand ambassador running a very successful store in Auckland’s North Shore. While specialising in third party logistics he’s also made time for charity work including providing overseas freight to Africa consisting of donated rugby gear for a struggling women’s Zimbabwe rugby team.

17 PACK & SEND service centres vy for this coveted award every year and selection criteria is based on overall sales and performance, contribution to the brand and network, administrative compliance, level of reputation, customer care and store presentation. Stores PACK & SEND Riccarton, Wellington City and Manukau City also received sales milestone awards which surpassed all expectations considering the challenges presented in 2020’s economic climate.

The awards were announced today via PACK & SEND New Zealand’s intranet portal via a video handover facilitated between Head Office staff and the winners, in the absence of this year’s annual conference.

PACK & SEND is a one-stop-shop for sending anything anywhere – offering the widest range of courier, freight and packaging services under one roof in New Zealand. They specialise in providing professional packing solutions, courier services and freight solutions to consumers, corporations, government departments and small to medium sized businesses.

Media Release 22 September 2020.

MIL OSI

Property Consultancy company gearing up to support community housing redevelopment

Live News

September 22, 2020

Source: Press Release Service – New Zealand

TPG has partnered with central and local government to support community housing redevelopments in New Zealand.

New Zealand is currently faced with both a shortage of houses, and a construction rate that means houses are not being built quickly enough. The result of this is that Kiwis are struggling to obtain appropriate housing for themselves and their families.

TPG is working hard to increase the availability of housing for New Zealanders, providing services such as transitional housing development, feasibility studies and housing needs assessments.

Some of TPG’s latest projects include a development feasibility study and preliminary Housing Needs Assessment for Te Puea Memorial Marae’s redevelopment in Auckland.

According to TPG Senior Property Consultant – Development Management, Clinton Fisher, such projects allow local and central governments to understand housing needs now and into the future.

“The housing needs assessment for the redevelopment of the Te Puea Memorial Marae enabled us to identify the current and future housing needs within the South Auckland region, and informed the number and typologies for public housing on the Marae.”

TPG will also be engaging with community stakeholders, investigating potential partnership development opportunities, and improving emergency and transitional housing availability along with the quality of existing public housing.

If you would like to know more about The Property Group Limited, their project or services, visit propertygroup.co.nz, use the contact form, phone 04 470 6105, or email enquiries@propertygroup.co.nz.

About The Property Group Limited

The Property Group Limited (TPG) is New Zealand’s largest independent specialist property consultancy, with 13 offices nationwide. They are proud to offer end-to-end property, planning, and development advice to enable clients to make decisions that add value to their business. From the north to the south, TPG has a variety of experts who are dedicated to providing the full property package.

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Media Release on 22 September 2020

Media Contact
Customer service, The Property Group Limited
Email: enquiries@propertygroup.co.nz
Phone: 04 470 6105
Website: https://www.propertygroup.co.nz/
Video: https://www.youtube.com/watch?v=yPVct5vZoAE

MIL OSI

Enhanced Home Cleaning at the Tips of Your Fingers

Live News

September 17, 2020

Source: Press Release Service

After 3 months of experiencing freedom from the grim virus, our country is back on alert. At the time of a pandemic, when virus spread can kill hundreds and thousands of people, it is our duty to keep our own surroundings clean. When we are healthy, we save ourselves and the people around us from the grim virus.

AUCKLAND, NZ — “We’re enhancing our mobile application and our home cleaning service so we can cater to anyone and everyone in need. Our goal now is to totally eradicate the traces of the virus in all homes. We all need to work together now.” shares an Urban Care representative.

Urban Care is a Kiwi-owned referral agency for babysitters, social workers, and cleaners. They have seen fluctuations in bookings from babysitters during the previous month to being COVID-free for cleaners, now that the country is back on alert. As the company observed the changes in their bookings, they are certain that locals are starting to look after their homes with triple the precautions.

COVID-19, it’s second, dreadful attack

“It can come back over and over again if we are not careful. I think we really need to educate everyone that cleanliness starts at home” are words expressed by the representative as he recalls the short period wherein the country was totally free from the virus.

The company is doing its best to reach more homes in Auckland, Wellington, and Christchurch, where they currently operate. They are constantly training their local cleaners regarding safety measures and procedures under the strictly implemented precautions by the government. As they train their cleaners, they are also out on a mission to spread the word about the homes they service. A representative for Urban Care shares that its cleaners are specially trained to share cleaning tips with homeowners.

The director neither shared how they trained their cleaners nor where it was done.

When asked about the mobile application and why there is a need for it despite having a user-friendly website with a booking page, the director just said, “We want to be everywhere. Some users prefer mobile apps, some prefer using our website. We’ll cater to everyone. We’re also open for bookings through calls, you know. For traditional people who would prefer to talk to an agent rather than a chatbot.”

Visiting homes amidst second attack of the virus

Urban Care recently visited a home that booked recurring services to ensure its homes were well-sanitized. The customer states, “I can’t be too sure” pertaining to her own efforts in cleaning her home. “We need expert cleaners to clean our home”.

As his final words, Sam expresses their company’s fear whenever they render service. “Of course, we’re still cautious. I won’t deny that fear isn’t there. There still is.” “Our local cleaners are also afraid to catch it. So they are really careful and abide by the safety regulations as per the government.”

According to the company, their services can be booked in less than 60 seconds using their mobile application. You can download Urban Care’s mobile application to book a cleaning service here on Google Play Store and here on App Store.

About Urban Care

Urban Care is a smart and easy-to-use platform that connects people looking for household services with trusted and reliable experts. The mobile-enabled and website-enabled applications have brought customers closer together, putting the world in a more comfortable zone through innovation. The platform is easy to use, and customers can schedule a professional nanny, caregiver, and cleaner within a couple of minutes. Their valuable services are available throughout Auckland

Media Release on 17 September 2020

Media Contact
Helenea, Urban Care
hello@urbancare.co.nz
https://urbancare.co.nz/our-services/domestic-cleaning/

MIL OSI

Like Your Local! unveils ‘worlds smartest poster & easiest website’ to aid Global SME recovery

Live News

September 17, 2020

Source: Press Release Service – New Zealand

The background – Like Your Local! was created initially to help local businesses unlock cashflow during the first Covid-19 lockdown. Since then the service has developed rapidly over a 6 month period in response to community feedback and been deployed in Australia, New Zealand and the UK.

The what – Like Your Local! is a free website that provides any small business owner an easy and highly effective way to engage their audience to help grow their business. The service consists of a unique weblink that connects to a beautifully simple and highly effective mobile webpage together with a range of smart-posters that are uniquely generated for each business.

The why – The online world is fractured with plenty of distraction for business owners and customers alike. Like Your Local! solves this by providing a single easy to use webpage that links to only the most valuable business functions. This provides a better, easier way for businesses to engage their audience to unlock soft value (like social media followers, growing their database) and hard value (like gift cards, online orders and sales).

The how – Any small business operator can simply sign up for free on the website – in just a few clicks they can claim their unique weblink and smart posters. The business then simply adds their important business links to their Like Your Local! webpage, puts their posters up and shares their unique weblink over their social media profiles. We like to tell business owners to think of their weblink as ‘One Link to Like them all!’

About Like Your Local! – Like Your Local! (trading as FOMO Search PTY LTD) is a software company based in Melbourne AU and Tauranga NZ. Founded in 2017 the business designs and builds ‘clever simple’ software that enables people to easily support their favourite local businesses and for SME operators an easy, low-cost and highly effective online platform to engage their community and grow their business.

Media Release on 17 September 2020

Media Contact
Mark M, Like Your Local!
Email: mark@likeyourlocal.com
Website: https://www.likeyourlocal.com

MIL OSI

Complete Engineering & Hydraulics New Website

Live News

September 16, 2020

Source: Press Release Service – New Zealand

(PR.co.nz)

Complete Engineering & Hydraulics unveils new website that showcases the full range of their hydraulic manufacturing and repairs service

Are you looking for an engineering or hydraulic workshop that offers design, repair and service for hydraulic systems and components? Go to a trusted hydraulic specialist and take a look at Complete Engineering & Hydraulics’ new website www.completehydraulics.co.nz.

With over 20 years of experience in hydraulic ram and cylinder manufacture and repairs, Complete Engineering & Hydraulics guarantees to get the job done right the first time. As owner Craig Garmonsway says “There’s nothing we can’t do with a hydraulic ram!”

“Our workshop is fully equipped to cater for a wide range of services from a full design and manufacturing service, to hydraulic ram repairs and replicating parts of hydraulic systems and components for every kind of engineering or hydraulic need on the farm, in the factory or on the boat.”

The website focuses on three main areas: manufacturing & design; repairs & enhancement; and general engineering.

Manufacturing & Design

Hydraulic rams and cylinders from Complete Engineering & Hydraulics are 100% NZ made. From a particular component to a full hydraulic system design, each project is built from scratch and comes with a two-year manufacturer’s warranty. Trusted by America’s Cup teams, Complete Engineering & Hydraulics can manufacture marine cylinders that stand up to the ocean’s corrosive and hydraulic-unfriendly environment.

Repairs & Enhancement

If your machinery has a ram on it, Complete Engineering and Hydraulics can fix it! Specialists in agricultural, forestry and waste management machinery, the workshop has a wide range of hard chrome bar and hydraulic tube in stock, so the team can often provide the material for your job without having to wait for external parts to be shipped in.

General Engineering

If it’s fabrication you need, Complete Engineering & Hydraulics can make it for you! Experts in machining special parts, their general engineers can fabricate a copy of an existing part, a redesign or a complete custom part to fit your specific requirements. They can also carry out wheel machining and mag wheel repairs.

Complete Engineering & Hydraulics services the Greater Waikato, King Country and Bay of Plenty

For more information on the repairs and manufacturing services provided by Complete Engineering & Hydraulics, go to: www.completehydraulics.co.nz.

Media Release 16 September 2020.

MIL OSI

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