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Better Than Normal Launches Integrated AI Marketing and Coaching System for Singapore’s Service Professionals

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Source: Media Outreach

SINGAPORE – Media OutReach Newswire – 27 August 2025 – Better Than Normal Pte Ltd, a Singapore-based brand strategy and AI marketing consultancy, is transforming how service-based professionals establish credibility, expand visibility, and generate qualified leads through a fully integrated approach combining AI automation, authority marketing, and structured execution.

Operating in a highly competitive market where financial advisors, property agents, consultants, and coaches vie for client trust, Better Than Normal addresses the critical need for scalable marketing solutions that retain a personal touch. The company’s proprietary WhatsApp AI chatbot system, which is deployable in 24 hours or fully customised within 10 days, will automate client inquiries, pre-qualifies leads, and schedules appointments seamlessly. When paired with targeted content strategies and paid advertising, clients have achieved return on ad spend (ROAS) of 5-25x, with top-performing campaigns exceeding 40x.

At the core of the company’s methodology is the AI-Powered Trust Funnel™, designed to convert prospects into clients through:

  • Authentic testimonial videos for social proof
  • Structured referral systems to encourage client advocacy
  • Authority content that addresses objections pre-sale
  • Strategic paid ads to attract high-quality leads
  • Tangible marketing assets such as books, media features, and branded communities

Better Than Normal operates on a Hybrid Coaching and Agency Model, providing both strategic guidance and execution support. Its team delivers comprehensive services including:

  • Lead generation advertising on Facebook, Instagram, TikTok & YouTube
  • Video podcast content production
  • AI automation marketing and workflows
  • Book publishing services
  • AI sales funnels setup

“Most are either a coaching business or a marketing agency. We’re both. That hybrid gives our clients strategy and infrastructure under one roof,” states Vicky Vaswani, co-founder of Better Than Normal Pte Ltd. This model caters especially to time-constrained professionals seeking measurable growth without the burden of managing in-house marketing teams.

Through its flagship platform GrowCast Show, Better Than Normal produces high-conversion interviews and video podcast marketing to help clients strengthen credibility, overcome sales objections, and build thought leadership on platforms including LinkedIn, Instagram, YouTube, and Spotify.

https://growcastshow.com/
https://www.linkedin.com/company/growcastsg
https://www.facebook.com/people/GrowCast/61550875566030/
https://www.instagram.com/growcastsg
https://www.youtube.com/@GrowCastSG
https://www.tiktok.com/@growcastsg
https://open.spotify.com/show/4sdGZzetfc7egJmAGJPjS3

Hashtag: #BetterThanNormal #VickyVaswani #GrowCastShow #PressRelease #Singapore #AIMarketing #AuthorityMarketing #LeadGeneration #AIAutomation #WhatsAppMarketing #AIchatbot #DigitalMarketing #MarketingAgency #BusinessCoaching #TrustFunnel #ROAS #ThoughtLeadership #PersonalBranding #ClientAcquisition

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

Gisborne homicide: Name release, assault charge laid

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Source: New Zealand Police

Attribute to Tairāwhiti Area Commander, Inspector Danny Kirk:

Police have charged a woman with assault as enquiries continue into the death of a man in Mangapapa yesterday (26 August).

At around 6.50am, Police were called to a reported disturbance at an address on Winter Street. Sadly the victim was located deceased at the scene.

The victim can now be named as 61-year-old Renata McLean, of Gisborne. Our thoughts are with his whānau at this extremely difficult time, and we continue to offer them support.

A 29-year-old woman has been charged with common assault relating to an altercation that allegedly took place during this disturbance. She is set to appear in Gisborne District Court on 22 September.

Police are still investigating whether or not this altercation contributed to Mr McLean’s death and enquiries remain ongoing.

Mr McLean’s family has requested privacy at this time.

ENDS

Issued by Police Media Centre

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Government Cuts – Cuts to Public Service Commission’s Le Fale puts NZ work in the Pacific at risk – PSA

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Source: PSA

The Public Service Commission has proposed to gut its specialist Pasifika public services development unit, Le Fale, with a 35 per cent funding reduction and nearly a 50 per cent drop in roles, from 17 to just nine.
PSA national secretary Duane Leo says the proposal is devastating for staff, who work both within New Zealand and across the Pacific to improve public services.
“It’s distressing for the team, but they’re also worried about the significant impacts this change will on Pasifika both in New Zealand and across the 16 Pacific nations they work with.
“Le Fale is a unique part of the public service that uses Pasifika expertise and lived experience to ultimately improve the lives of Pasifika. It’s a catastrophe to cut this team in two, when we know that public services, especially in New Zealand, don’t always serve Pacific people well.”
Established in 2020, Le Fale is housed at the Public Service Commission with funding from the Ministry of Foreign Affairs and Trade.
“Because Le Fale is funded by the Ministry of Foreign Affairs and Trade, we’re not sure what the international implications of this will be. The Public Service Commission notes in its own proposal that a long-term strategy for Le Fale is important, as is keeping up the momentum on its work.
“New Zealand has a long history of fri

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Environment – Have your say on application for new herbicide – EPA

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Source: Environmental Protection Authority

The Environmental Protection Authority (EPA) is seeking public submissions on a proposed new herbicide to control broadleaved weeds in fodder beet crops.
FMC New Zealand Limited has applied to import or manufacture Trifix Herbicide, which contains 500 g/kg of triflusulfuron methyl, a chemical new to Aotearoa New Zealand.
FMC says it offers greater flexibility for application timing and better control of broadleaved weeds in fodder beet, a crop widely used for livestock feed.
“This application is part of our ongoing commitment to assess products with new active ingredients, providing new crop protection tools for New Zealand’s vital primary sector,” says Dr Lauren Fleury, EPA Hazardous Substances Applications Manager.
The EPA has carried out risk assessments for the product and is now inviting feedback on this application.
If approved, Trifix Herbicide could only be used by professionals in commercial settings, and users would need to comply with specific controls.
Triflusulfuron methyl is approved for use in Canada and the United States.
As an agricultural compound, Trifix Herbicide must also receive approval from the Ministry for Primary Industries (MPI) before it can be used in New Zealand.
Dr Fleury says the EPA is making strong progress to increase efficiency in assessing applications, with eight applications for new active ingredients currently in progress.
“We understand the importance of timely access to new products and have set ambitious new targets to boost our performance in this area.”
Submissions close on Wednesday, 8 October 2025 at 11.59 pm.

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BusinessNZ – Supermarket ‘express lane’ has broader appeal

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Source: BusinessNZ

The announcement of measures making it easier for supermarkets to establish and expand in New Zealand is a step in the right direction, and BusinessNZ would like to see the Government’s approach applied in other sectors of our economy.
Director of Advocacy Catherine Beard says encouraging investment and growth in the grocery sector – whether from existing operators or new entrants – has the potential to benefit consumers, drive innovation, and create opportunities for suppliers and employees.
“We particularly support amending the Fast Track Process to include supermarket developments – an approach that can help both current operators and newcomers. Initiatives such as establishing a single building consent process, streamlining approvals, and reducing unnecessary regulatory barriers are smart reforms.”
Beard says if multiproof approvals can be applied to supermarket developments, and improvements are made to the Overseas Investment Act, then those same tools could be extended to other sectors.
“Many parts of the economy could benefit from an ‘express lane’ approach that reduces delays, provides greater certainty, and encourages capital investment. Take for example energy infrastructure, other retail investment or aged care facilities.
“We note the Minister referenced potential changes to the Fair Trading Act. BusinessNZ has written to Government to express our concerns with the process. The Fair Trading Act applies to virtually every business in New Zealand, so it is essential that any changes are developed through a robust and transparent process.”
Beard says BusinessNZ will continue to advocate for regulatory settings that enable competition, encourage investment, and deliver better outcomes for both businesses and consumers.
“We look forward to working with Ministers, officials, and our members to ensure reforms are balanced and effective across the wider economy.”
The BusinessNZ Network including BusinessNZ, EMA, Business Central, Business Canterbury and Business South, represents and provides services to thousands of businesses, small and large, throughout New Zealand.

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Auckland News – Supplier diversity excellence recognised in Aotearoa, New Zealand

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Source: Auckland Council

Amotai, an Auckland Council-led national supplier diversity facilitator, celebrated its annual Supplier Diversity Awards on 26 August 2025, recognising standouts Independent Traffic Control, McConnell Dowell and Ministry of Education in three categories: Supplier of the Year, Buyer of the Year and Supplier Advocate of the Year.

The Supplier Diversity Awards took place on the evening of the Amotai Navigate Summit – New Zealand’s premier annual gathering dedicated to exploring and celebrating the transformative power of supplier diversity.  

Co-Founder and esteemed Manukura for Amotai Anna-Jane Edwards says she’s proud to witness the continued growth of Amotai and finds this year’s theme ‘Strengthening Our Commitment’ particularly fitting.

“Amotai was born in 2018 after recognising the lack of diversity within Auckland Council’s own supply chain. Since inception, we’ve only gone from strength to strength – we’re delighted to have celebrated our seventh Summit event and our second Supplier Diversity Awards this year.

“The theme aims to inspire and demonstrate the resilience of the supplier diversity movement in Aotearoa. We hope to continue this momentum well into the future, recognising champions in this space along the way and learning from overseas best practices, while uplifting Māori and Pasifika communities here in Aotearoa,” adds Anna-Jane.

Auckland Council’s Chief Executive Phil Wilson says Amotai continues to live up to its name and deliver for under-represented communities.

“Amotai means the swell in the tide; a tide that can carry all waka to new horizons, and its efforts to date have been doing just that, by connecting buyers and suppliers to build a stronger, more inclusive economy and future for all.

“It’s great to see sold-out events at both the Navigate Summit and Supplier Diversity Awards this year – we’re continually inspired by the winners and wish them all a warm congratulations,” says Mr Wilson.  

For the second consecutive year, Navigate Summit hosted an international delegation representing the United States, Canada and Australia. This year also marked the launch of a partnership with Auckland University, which aims to increase research and understanding about the impact of supplier diversity in Aotearoa, growing a body of evidence around the economy of mana in action through Māori and Pasifika enterprises.

The Amotai Supplier Diversity Awards 2025 finalists and winners are as follows:

Supplier of the Year
ARC Asbestos Removal & Demolition

Independent Traffic Control (iTraffic) (winner)
Tito Group

Buyer of the Year
Air New Zealand
Downer
GHD
McConnell Dowell (winner)

Supplier Advocate of the Year
Adam Brown – JFC Ltd
Junior Ioane – Ministry of Education New Zealand (winner)
Megan McNay – Downer
Roslyn Pere-Morris – Auckland Council

About Amotai

Amotai connects public, private and not-for-profit sector buyers across Aotearoa and Australia with Māori and Pasifika-owned suppliers with the aim to unlock opportunities for innovation, growth and resilience on both sides, supporting participating parties to positively impact communities through their procurement processes.

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University Research – Abused women at increased risk of serious illness – UoA

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Source: University of Auckland (UoA)

New research finds women who suffered childhood sexual abuse and multiple types of intimate partner violence were more likely to be hospitalised with diseases. Cancel Done

New research finds women who have experienced interpersonal violence and abuse are 1.6 times more likely to visit hospital with cancer and almost three times as likely to be hospitalised for respiratory diseases. See the Scandinavian Journal of Public Health.  

About two-thirds of New Zealand women have experienced violence or abuse over the course of their lives.

These women are also:

twice as likely to be hospitalised for pregnancy complications
1.6 more likely to be hospitalised for digestive disorders, and  
1.5 times more likely to be hospitalised for injuries (not necessarily resulting directly from the violence).

Experiences of childhood sexual abuse and multiple types of intimate partner violence were strongly associated with hospitalisation for these diseases.

“We are talking about a range of diseases that are serious enough to require hospital-level treatment,” says lead author Professor Janet Fanslow from the University of Auckland’s School of Population Health.      

“Results also signal that we need to get serious about violence prevention, because the experience of violence is a cost to our health system. We know the country is struggling to pay for health services. So, supporting people to have healthy relationships and doing effective violence prevention up front is going to keep people safer, help them be healthier, and save us money.”

The researchers took reliable data on New Zealand women’s exposure to violence from earlier research and, with their permission, matched that group of women to their hospital records over 31 years from 1988 to 2019, then aggregated the figures.  

“As far as we are aware, this is the first time researchers internationally have been able to reliably match hospitalisation data and solid data on women’s experience of violence,” Fanslow says.  

“In our previous papers, we have had good assessments of violence from surveys, but then we have been reliant on people’s ability to remember and describe all of their health problems and their diagnoses, which can lead to inaccuracies.”  

The study used gold-standard measures to find out about women’s experience of multiple types of violence, including childhood sexual abuse, physical or sexual violence by non-partners, and five types of intimate partner violence – physical violence, sexual violence, psychological abuse, controlling behaviours, and economic abuse.  

More than 1,000 (1,151) ever-partnered women who were surveyed gave consent for linkage of their survey data with information on their use of hospital services from the New Zealand National Minimum Data Set on Hospital Discharges.

The new study explored the associations between each interpersonal violence type and hospitalisation for health conditions, after adjusting for the influence of age and ethnicity.  

Experience of violence was common, with 62.6 percent of women reporting experience of interpersonal violence in their lifetime, including high rates of childhood sexual abuse (21 percent), sexual violence by non-partners (9.2 percent), and/or multiple types of intimate partner violence (21 percent).    

Men also surveyed
More than 1,000 (1,054) ever-partnered men were also surveyed. Of these, 68.4 percent reported some experience of interpersonal violence, with the majority of this (43 percent) coming from non-partner physical violence, mainly perpetrated by other men.  

Men who experienced interpersonal violence were twice as likely as other men to be hospitalised for injuries or non-disease specific symptoms.  

Childhood sexual abuse was reported by 7.5 percent of men in the survey.  

Men who experienced childhood sexual abuse were seven times more likely to be hospitalised for nervous system disorders compared with men who had not experienced child sexual abuse.  

“All interpersonal violence can have health consequences. However, the fact that experience of any interpersonal violence is associated with hospitalisation for a greater range of conditions among women than men is likely because the violence perpetrated against them is more frequent and/or more severe,” Fanslow says.  

Implications  
“The whole point is that violence and the effects of violence are appearing in our health systems, but we’re often not recognising it, and therefore we’re not responding appropriately,” Fanslow says.

“If clinicians are aware violence could be contributing to the health problem, they could link people to appropriate support services, whether it’s around immediate safety or long-term recovery and trauma-informed care,” Fanslow says.

She says health leaders need to prioritise and resource implementation of existing protocols and procedures, such as the national Violence Intervention Programme, if we are to respond effectively to violence. There needs to be proactive screening and routine inquiries about violence exposure.

The research was funded by the Ministry of Business, Innovation and Employment.

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Genius Mind Expands Service Scope Beyond Academics to Include Coding, Financial Literacy, and AI Skills

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Source: Media Outreach

SINGAPORE – Media OutReach Newswire – 27 August 2025 – Genius Mind, one of Singapore’s trusted names in home-based education matching, has announced the expansion of its offerings to include coding, financial literacy, and artificial intelligence (AI) skills. With this move, the agency aims to go beyond traditional academics, equipping children with future-ready skills that are both practical and essential in today’s digital-first world.

Catering to this expansion, Genius Mind has onboarded more than 500 educator profiles who teaches coding, AI, and financial literacy, adding on to their current pool of over 10,000 in academics, and extending its philosophy of tailored learning into enrichment areas where demand is growing.

Coding lessons are designed to meet students at different stages of their learning journey. For younger children, beginner-friendly, block-based platforms such as Scratch introduce problem-solving and logical thinking through drag-and-drop play. As students gain confidence, they move on to Python, widely recognised as one of the most versatile and beginner-friendly programming languages, suitable for building games, automation, and creative projects. For older or more advanced learners, lessons may also include JavaScript for web development, Java for application building, or C/C++ for students interested in deeper computer science concepts. Current students range from four-year-olds exploring coding for the first time to teenagers tackling Python at a more advanced level.

Beyond coding, Genius Mind is also introducing financial literacy and AI-focused lessons. These programmes are designed to give children a strong foundation in managing money responsibly and to familiarise them with the possibilities and challenges of emerging technologies. By incorporating practical skills like saving and budgeting alongside exposure to age-appropriate AI concepts and tools, the agency is responding to parents’ growing desire for holistic education that prepares children for life beyond school.

The agency’s streamlined Telegram-based listing system allows parents to connect with qualified tutors in as little as two hours, ensuring fast and personalised matches.

Founded by Gary Ong, who brings more than 12 years of industry experience, Genius Mind has built its reputation on trust, transparency, and results. The agency has become a go-to platform for families seeking personalised 1-to-1 home education across all subjects and levels, from preschool to junior college, while also catering to students with special educational needs. With its latest expansion into coding, financial literacy, and AI, Genius Mind is reaffirming its position not only as an education provider but as a forward-looking education partner invested in students’ long-term growth.

“Private tuition has always been about helping students do well in school,” said Ong. “Today, it must also prepare them for the world they will grow into. By expanding our offerings, we want to empower children with the skills, confidence, and resilience they need to thrive in the future.”

Hashtag: #GeniusMind #AI

The issuer is solely responsible for the content of this announcement.

– Published and distributed with permission of Media-Outreach.com.

New business pathway welcome but don’t repeat mistake of setting English language bar too high

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Source: New Zealand Association for Migration and Investment

Immigration advisers support a new residence pathway for migrants but urge the government not to repeat its mistake of setting the bar too high on English language requirements.

“The Business Investor Visa announced today is a positive step, but it’s concerning that the requirements around English language have yet to be defined,” says the Chair of the New Zealand Association for Migration and Investment, Simon Laurent.

“Immigration advisers certainly don’t want to see a repeat of the mess around the Skilled Migrant Visa, which is bordering on racism as it discriminates against people from non-English language speaking countries.

“It’s important that migrants can communicate in English, but the bar is set too high for the Skilled Migrant Visa. This harsh requirement must not be repeated in the new Business Investor Visa.

“New Zealand has a long and shameful history of immigration policies that have discriminated against people from non-Anglocentric countries. One of the principal tools for enforcing this
racial and cultural bias was — and continues to be — how well they spoke English.

“The legacy of discrimination remains embedded in our current immigration system. And nowhere is this more evident than in the language requirements for permanent residence under the Skilled Migrant Category. The settings today are, irrefutably, too high.

“The current International English Language Testing System (IELTS) requirement for Skilled Migrant Residence is higher than that needed for international students to enter undergraduate study at University of Auckland.

“A Skilled Migrant applicant from a non-Anglocentric country must have a current test score at or above 6.5, whereas the University of Auckland requires students from countries that are not from a predominantly English-speaking country to provide a current test score at or above 6.0 for entry into a Bachelor of Arts degree programme.

“The requirement also surpasses the language standards required for enrolment in trades-based qualifications approved by the New Zealand Qualifications Authority, which are typically set at a minimum of IELTS 5.0.
 
“If we are serious about equity and about selecting migrants based on their potential to contribute, rather than their country of origin, then our language requirements must reflect that, ” Laurent says.

The Association wants the Government to change these settings, ending discrimination against applicants from non-English speaking backgrounds who might otherwise make a material contribution to New Zealand.

“It’s time to ensure our immigration rules reflect fairness, not old colonial prejudices.
“Similarly, it is difficult to justify setting an English threshold for applicants under the new Migrant Investor Visa scheme that is too high, when at the same time we wish to encourage them to make a significant investment of their wealth and their business skills to our economy.

“A final point is that while the government has unveiled a pathway for experienced businesspeople, we await keenly the other half of the policy – that for start-up entrepreneurs. Both pathways are important to New Zealand, which has large numbers of mature business owners who want to retire and are looking to sell their business, plus opportunities for talented migrants to bring their new ideas to the New Zealand market,” Laurent says.

Simon Laurent is Chair of the New Zealand Association for Migration and Investment, the longest-standing organisation for immigration professionals.

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Northbound lanes blocked, SH 1, Transmission Gully near Whitby

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Source: New Zealand Police

Police have been called to a two-vehicle crash on Transmission Gully near Whitby about 3.25pm.

All northbound lanes from Waitangirua Link Road are closed, and motorists are advised to avoid Transmission Gully and take the old State Highway route.

Southbound traffic on the highway is down to one lane, and motorists should expect delays.

One motorist is reported to have critical injuries and will be airlifted to hospital.

The Serious Crash Unit has been notified.

ENDS

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