New Fin-tech App Takes the confusion out of setting up a small business

January 27, 2022

Source: Press Release Service – Auckland

A new Kiwi fin-tech app, afirmo, designed to help business owners get small business essentials right, is getting ready to launch in early 2022.

Entrepreneur and afirmo founder, Robert Rolls, says the afirmo toolkit of services will be released in stages from March. He says these services will help people set-up and scale-up their small businesses with ease. “Essentially, afirmo takes the confusion out of small business – it makes setting up and getting established easy – painless – with tools in marketing, tax, insurance and more, to simplify, strengthen and streamline the business”.

Starting a small business has, in the past, been complex, confusing and costly – requiring multiple processes, duplicate fill-in forms with IRD, NZBN, MBIE, IPONZ, banks, web domain registrars, email providers, graphic designers, online and media advertising channels and insurers. Maintaining all these registrations and policies is complex and time consuming, and especially so, when the business owner is trying to focus on establishing their core business.

“If you’re thinking about establishing a small business, and wanting to get it right and succeed, but not sure how to get started, afirmo is your place to start, set-up and run your business from. It is technology’s answer to small business problems” he says.

Afirmo customers will have access to tools and tips on all the essentials of small business – from getting a New Zealand business number, registering for GST or setting up PAYE, and much more. Once those fundamentals are set up, afirmo customers will be able use the afirmo app to create branding, set-up their website and social media marketing, and more.

The afirmo app will track a business’s development and will grow with it, presenting tools and advice based on the business’s growth path and owner’s preferences.

Rolls, who has worked for many years supporting small business operators, understands the strains and pains for people who go out on their own to establish a new business – he says “on one hand it is really exciting deciding to start a small business – being in the driver’s seat, being the boss, but on the other hand, it is confusing and risky because while these people may be great florists, plumbers, designers, or photographers, often they have a significant knowledge gap in running a business – that’s why I’ve created afirmo – so people with drive and determination to be the best providers of something, can be, despite not having business experience”.

He says, “We are going to provide entrepreneurs and small business owners with tools and services to get them quickly set up and to manage their businesses efficiently and effectively to get great results for themselves, their customers and society. And we will encourage inclusion and diversity and will go out of our way to support
minority and disadvantaged groups”.

New Zealand is a nation of small businesses – approximately 530,000 of them, contributing over a quarter of the country’s gross domestic product and it is a sector afirmo is committed to looking after. “We are bringing initiatives that will mean small business owners have access to the tools they need”.

Rolls says that “Here at afirmo we recognise the recovery of the small business sector in the post Covid era will be important for everyone – for customers, for communities, for the wellbeing of business owners, and for the economy, so we are committed to giving the owners of small businesses the tools they will need not to just survive, but to succeed, and succeed really well”.

The team at afirmo knows setting up and running a business can be isolating – long hours spent alone, in the back room, working towards getting the show on the road. Rolls says “afirmo customers will never be alone because they will be able to connect with other afirmo users though our community hub and gain access to our small business community. They can also connect with afirmo experts to help with guidance on funding, insurance, tax and all the other complex challenges that might be facing their business”.

The digital platform means access is possible on the move, enabling business owners to reach out for afirmo at any time – the app displays all the key information the owner has entered in their business profile – so whenever the information is needed, it can be easily accessed.

With the launch date four months away Rolls is looking forward to seeing the afirmo app in action, making life easier for the small business sector, bringing simplicity to areas in business, that have in the past been made to be complicated.

To join the waitlist visit www.afirmo.com

Media Release on 27 Jan 2022

Media Contact
Robert Rolls, afirmo
robert.rolls@afirmo.com
https://www.afirmo.com/

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Custom Branded New Zealand drops all non-filter cotton masks

Live News

January 24, 2022

Source: Press Release Service

On Monday 17th January 2022 Custom Branded stopped branding all non-filter cotton face masks and suggested other branders do the same.

With recent reporting scoring some cotton face masks blocking as few as 26.5% of particles Custom Branded has stopped selling all other brands they once stocked, effective immediately. “Our own supplied masks have always had filter pockets however we were also using several other brands under the impression they were significantly more effective than they are,” says Daniel Sharp of Custom Branded.

The remaining variant supports pm2.5 filters, which are available from various outlets and can be replaced with surgical mask material cut to shape at a push.

With a pm2.5 filter cotton masks are reported as blocking up to 60% of particles or more, beating out surgical masks which block 38.5%. However Daniel stresses that “fit is also extremely important, with surgical masks, simply knotting the loops will tighten the fit and enhance the performance,”.

Even though Custom Branded’s own offering can be effective when paired with a filter, they are now advising clients who spend periods of time in high risk areas to swap out to n95 or p2 masks. They have previously published an article to help those with home made masks to improve their level of protection however are advising anyone with a filter incompatible mask to move to a different mask as soon as practicable.

Media Contact
Daniel Sharp
media@custombranded.co.nz
https://custombranded.co.nz

About Custom Branded

Custom Branded are commercial branded apparel suppliers that work with businesses New Zealand wide and do not supply packs or single masks.

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Crafting Talent in Hospitality and Tourism with Micro-Credentials

Live News

December 10, 2021

Source: Press Release Service – New Zealand

“We shine the light on the best New Zealand has to offer in terms of fresh ingredients, transformed into outstanding cuisine, exceptional wines and beverages, our spectacular scenery captured by so many memorable tourism experiences, yet as nation, we still struggle to understand and tell this story”, comments Celia Hay, director of the New Zealand School of Food and Wine.

With NZQA approval for 13 micro-credentials, the New Zealand School Food and Wine hopes to inspire and attract new people to jobs in hospitality, wine and tourism and also enhance wider community understanding of our food and beverage story. “We export food and wine to the world, yet pride in this achievement is often lacking by our own communities,” say Hay.

Crisis

“There is a crisis right now because job-seekers, including school leavers, are being pushed into other industries especially the building trades. There is a perfect storm of government incentives paid to employers, along with negative counsel from career advisors and families warning young people off seeking careers in hospitality and tourism. This is resulting in a critical lack of workers.

“In developing this suite of short, part-time micro-credentials that range from classic cooking to food and beverage history to food costing and digital marketing, we are seeking to inspire people to dip their toes into our sector, even if they are currently working or studying elsewhere.

“In addition, these micro-credentials enable people already employed to develop new skills and craft new talents but also to signal that this career pathways is valid, diverse and on-going. Just look at our food heros, like Peter Gordon and Annabel Langbein, now in their 60s, with a tremendous backstory.

“From the various lockdowns, we know that people find joy in cooking and that people are curious to develop new talents in the kitchen; that wine and cocktails are cool and fun; that an important part of any tourism destination is the food and beverage offering whether as a winery cellar door experience or paddock to plate cuisine,” says Celia Hay

Online Options

Online study options are embedded in a many of the short programmes, enabling people from around the country to study about New Zealand wine or learn how to write an electronic newsletter or find out more about our food history.

“The micro-credentials are equally suitable for the consumer; the food and wine lover who just wants to learn more. In building broader community understanding and respect for the food and beverage culture of Aotearoa-New Zealand inevitably we will see more people attracted to work in our sector. That is the shared goal of these new programmes,” comments Celia Hay.

Media Release 10 December 2021.

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VWO and 10XL partner to offer cutting-edge CRO solutions to New Zealand brands

Live News

December 10, 2021

Source: Press Release Service

VWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership with 10XL, an Auckland-based team of marketing veterans that helps eCommerce brands in New Zealand and Australia grow through data-driven insight.

New Zealand (NZ) as a market has great enthusiasm, and entrepreneurial spirit. There is untapped potential in the country’s ability to adapt and improvise with available resources. There is also a gap in the understanding of growth hacking, in reality, this has more to do with creating effective messaging and value proposition and less with spending a large amount of money on building a new website. Currently, an average CMO’s relationship with the board may not be persuasive enough to get the budget sanctions needed to test ambitious ideas.

The NZ market thus presents a wide scope of opportunities – what is required is the realigning of expectations around which Conversion Rate Optimisation (CRO) tactics work in the local context.

The strategic partnership between VWO and 10XL is positioned to bridge the gap and help brands allocate resources to meaningful experiments.
While VWO puts marketers one step ahead of conventional experimentation tools, 10XL brings in the expertise to drive long-term performance for eCommerce brands. Together they are placed strongly to help NZ brands grow sustainably and profitably.

“We’re excited to partner with 10XL and confident that together we will be able to deliver CRO solutions that appeal in the local context to NZ brands and help marketers build a sustainable culture of experimentation in their organisations. VWO brings ease into experimentation that allows clients to weave a complete picture of their users to create delightful digital experiences. Add to this what 10XL brings to the table – strategic marketing expertise coupled with data insights and the know-how on what works in the NZ market – and it’s a win-win offering for potential clients in the region.”, says Sparsh Gupta, CEO, Wingify.

Through this partnership, 10XL aims to be of service to established NZ brands looking to optimise their performance through a ‘test and learn’ approach. They want to build not just better websites but help build better marketers and high-growth kiwi brands that compete successfully on an international stage.

“We see ourselves as the consumer experts in the local NZ market. The marketing mix that works in NZ very rarely works internationally, so we help teams understand and quantify that difference – VWO’s global reach, mature testing experience, and exceptional support will serve as the icing on a very delicious 10XL cake. The fact that VWO is a tightly integrated stack is the cherry on top. As marketers, we surround ourselves with so much digital complexity, it’s refreshing when a software partner like VWO comes along to help simplify that.”, says Christopher Andrew, Managing Director, 10XL.

About 10XL
10XL is part digital marketing agency, part eCommerce insights studio. They connect the dots between ideation and delivery for their clients and put customer experience ahead of any specific platform needs. They help brands drive long-term revenue growth by improving marketing activity across the entire customer lifecycle through research, data, and strategy. Their competitive advantage lies in their partnerships and collaboration with market-leading digital platforms, thinkers, and implementation specialists. The team’s diverse eCommerce expertise has helped brands in 20+ countries generate more than 100 million in online sales.

About VWO
VWO helps 2500+ brands in more than 90 countries create and deliver digital experiences loved by their customers. It is a connected platform that offers insights into visitor behaviour, planning and A/B testing capabilities, and easy deployment of changes – all within the same environment. Conversion rate optimisation experts trust VWO to perform data-driven A/B testing on their products and apps.

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Media Release on 10 December 2021

Media Contact
Joe Ling, 10XL Ecommerce Agency
Email: joe@10xl.co.nz
Phone: +64210305588
Website: https://10xl.co.nz/

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Scalable Businesses With Growth Opportunities in Short Supply

Live News

December 10, 2021

Source: Press Release Service – Business

In November 2021 Platform 1 conducted a market survey titled: Attitudes To Entering Business Ownership Following Covid 19.

Data from this survey of potential future business acquirers shows that despite the pandemic, there is still not enough scalable businesses available. Over 65% of all respondents mentioned that they were finding it hard to find a scalable business with growth opportunities. This increased to 77% when measured only against those exclusively looking for a business. They also mentioned that many of the businesses available were too small.

When questioned on whether the pandemic was impacting their decision to buy into a business, only 38% said it had made them reconsider.

When asked whether buying into a business gradually would interest them more than an outright purchase, 65% said yes, while 32% said both options would suit them. The remaining 3% said no or not applicable.

Platform 1 Director Mike Warmington said “One of the more common questions we get from people looking at opportunities, is that scalable businesses are in short supply. People leaving a successful corporate career are wanting to apply their skills to innovate and grow a business, often using technology as an enabler. They are not looking to simply replace their salary.”

The open rate on opportunity emails to the Platform 1 potential acquirer database has increased from 33% to 40% from June to October 2021. Click through rates have nearly tripled, reinforcing the strong interest from prospective business owners in looking for “skin in the game”. It could well be the perfect time for owners to exit while the talent pool of entrepreneurs is available.

At the same time there has been a noticeable lift in interest from business owners looking at exit strategies. Many baby boomer owners are simply over this environment and “Covid Fatigue” has set in. Platform 1’s newly engaged client numbers have more than doubled in the second half of 2021, compared to the first half of the year, despite lockdowns.

Mike Warmington stated “Some owners were ready last year and delayed their plans for a perceived better time. It’s now nineteen months later and there is a realisation that they need to get on with it so they have come back to us. “

While there has been talk for ten years or more of the tsunami of business owners looking to exit, we still have not seen the rush. The reasons to wait are decreasing and we expect the current elevated activity in the business exit space to dramatically increase in 2022.

Media contact for more information:
Mike Warmington – Director, Platform 1 NZ Ltd
(T) +64 211874873
(E) mikewarmington@platform1.co.nz
(W) www.platform1.co.nz

About Platform 1

Platform 1 are the market leaders in Business Owner Transition and work with private business owners requiring succession. They specialise in finding people with capability and capital who gradually transition into a business, buying the owner out over time. This can be a partial or full buyout. They work with businesses within the $2M to $20M turnover region across New Zealand.

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NZHL engages FileInvite as CCCFA Regulations Take Effect

Live News

December 2, 2021

Source: Press Release Service – Auckland

Auckland, New Zealand – New Zealand owned and operated home loan and insurance provider NZHL has engaged document and data collection innovators FileInvite to help streamline workflows for their network of more than 75 business owners and their teams.

Amendments to the Credit Contract and Consumer Finance Act (CCCFA), requires all advisers and lenders to enhance their practices of document and data collection management.

FileInvite makes this happen, with secure and dedicated data requests, delivery channels, robust digital forms, and digital signature features. The FileInvite platform maintains high standards in the security of NZHL’s clients’ personally identifiable information (PII) through SOC2 Type II compliance protocols.

“The customer and adviser experience on offer from FileInvite formed our baseline, what we were really interested in was the ability of the platform to improve our adviser and client experience, and pleasingly we’re already seeing that in play,” says NZHL’s Support Office spokesperson.

By way of implementation NZHL and FileInvite pilot-tested how the document and data collection platform would work within NZHL’s own tech stack, with positive results. The FileInvite team then supported NZHL in rolling out the solution to its advisers across New Zealand.

“Our solutions are aimed at making life easier for stakeholders at both ends of the mortgage and home loan equation. By supporting advisers and providers, we are supporting New Zealand’s home buyers too, delivering an enhanced experience for all concerned,” says FileInvite’s CEO, James Sampson.

About FileInvite
Founded in 2015, FileInvite helps businesses improve customer experience and increase productivity by simplifying the process of requesting customer information and collecting documents. The SaaS platform provides an intuitive customer portal and automated workflows that enable users to digitally complete, sign and upload documents, send communications, and keep track of data requests. Built on the Amazon Web Services (AWS) cloud using industry best practices, FileInvite is SOC2 compliant and meets the privacy and security requirements for handling sensitive customer data. For more information, please visit www.fileinvite.com.

About NZHL
NZHL is a passionately Kiwi, passionately local home loan and insurance provider with more than 75 business owners across New Zealand. NZHL’s smart home loan structure and high-touch service proposition is designed to help clients achieve financial freedom, faster.
Now with a loan book in excess of $6 billion, NZHL is a wholly-owned subsidiary of Kiwi Group Holdings (KGH). KGH is owned by the New Zealand Government via New Zealand Post (53%), the New Zealand Superannuation Fund (25%) and ACC (22%).

Press Contact:
For FileInvite
Jackie Young
j.young@fileinvite.com
+64 9 972 3040

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Aware Group releases Aware AI for Pathways, enabling cities and campuses to gather insights on their pathway usage

Live News

December 2, 2021

Source: Press Release Service

Aware Group, a global provider of emerging technology solutions based in Hamilton, has just launched its newest product. Aware AI for Pathways is a turnkey hardware and software solution that uses Artificial Intelligence to classify and count micromobility traffic such as bicycles, scooters, motorcycles, and pedestrians. It does so with more features and at a significantly lower cost than current solutions. It helps cities and campuses understand the usage of their pathways, allowing them to make data-driven investments, helping them monitor the impact of crucial decisions, and overall reducing their costs.

Existing methods for data collection in outdoor environments all have a variety of problems that make them ineffective and inefficient: infrared sensors have poor performance in wet conditions and misclassify some types of traffic; pressure sensors lack the ability to track cyclists and cannot be used for footpaths; and inductive loops misclassify traffic based on the material of vehicles and are completely unable to track pedestrians. The #1 problem with all of these, however, is that they are all much more expensive than they need to be.

At a much lower cost, Aware AI for Pathways uses a custom computer vision model to turn video footage from urban cameras into data. This is then presented through an interactive, near-real-time dashboard. The reports can also be integrated into a customer’s existing systems or presented as a queryable datastore.

The Pathways Counters count continuously by leveraging our AI technology. The devices reported over 95% accuracy when tested in poor weather conditions, including the correct identification of people using umbrellas. Multi-directional counting is also supported.

Unlike other computer vision offerings, the AI model processes footage on the edge. This means the devices do not send images off the device, just data. Thus, the privacy of those in view of the camera is completely maintained.

Devices are solar-powered, compact, and leverage cellular connectivity. They’re designed for easy installation and low maintenance, meaning both low upfront and low ongoing costs. They are attached to existing poles and buildings and do not require any hardwire connection.

Pathways Counters can measure multiple zones from a single position (i.e., a cycleway, footpath, and staircase), meaning they can replace up to three traditional devices in some situations. This could translate into a savings of up to $27,500 every time traditional hardware needs renewal.

Customers can use the data Aware AI for Pathways provides to inform city planning, track foot traffic in front of businesses, monitor the impact of disruptions such as roadworks, count what modes of traffic are most common, unlock valuable insights to support decision making, and much more.

In creating Aware AI for Pathways, we worked with Hamilton City Council to launch the product for the first time and see what value it provides customers. “Aware AI for Pathways has enabled Council to deploy a higher number of devices, covering a greater area of the city, to provide useful data on a wider range of road users,” said John Kinghorn, Hamilton City Council’s Transport Systems Engineer. “This data will be very beneficial for a range of our city’s transportation projects and initiatives moving forward.”

Aware AI for Pathways provides a multitude of benefits that customers just can’t find with other solutions. The technology we use allows customers many use cases that can change how their organisation runs. Solutions Manager Jeffrey Brown, who was also the product lead for Aware AI for Pathways, said that “Computer vision technology has evolved to the point where it can produce really remarkable results, but very few people are making use of it – this is how we’ve managed to make such huge improvements with Aware AI for Pathways.”

At as little as one-third of the cost of traditional sensors, switching to Aware AI for Pathways would be extremely beneficial for any city or campus, regardless of scale. It is more effective and provides more features and benefits than any other sensor type.

Getting started with Aware AI for Pathways is simple, with full rollout taking less than four weeks. There is also the option to trial the technology on up to three locations prior to purchasing. Customers can go to https://www.awaregroup.com/aware-ai-for-pathways/ to start better utilising their pathways.

Media Release 2 December 2021

Media Contact
Max Templeton, Aware Group
max.templeton@awaregroup.com
+64 7 282 1191
https://www.awaregroup.com/

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Wedding Stationery Business Gives Back

Live News

December 2, 2021

Source: Press Release Service

Timberwink Studio is a household name for newlyweds who relied on graphic designer and business owner Riz to help them design and print the wedding stationery of their dreams.

However, knowing she could make a difference in more lives, Riz established a Give Back scheme in 2019 that would allow her to donate a portion of their shop sales to those who needed them the most around the world.

According to Riz, giving back was a core value of hers, and she wanted to make sure she could support organisations and charities close to her heart.

“It will forever be a part of the way I want to run this business,” she says.

So far, Timberwink Studio has supported many people in need, such as single mums starting and maintaining small businesses and orphans worldwide.

Zaytoun, an organisation in Jenin based around olive tree planting, is one of many to benefit from Timberwink Studio’s support. This organisation relies on donations of olive trees to support farmers who have lost crops, small farmers, women landowners, and young farmers with inherited or acquired land.

Some of Timberwink Studio’s funds are also donated to UNICEF, which advocates for child rights, and One Ummah, a charity centred around orphan sponsorship and water sanitation.

Riz says that by supporting Timberwink Studio, you’re also supporting charities and organisations in need.

“You can play a key role in the expansion of our reach so that we’re able to give more to charities that need our help around the world. As the business grows, our support grows.”

About Timberwink
Timberwink Studio is a graphic design and print business in West Auckland specialising in wedding stationery and DIY templates. Whether you’re looking for wedding invitations, reception stationery, or signage, you can rely on Timberwink Studio and experienced graphic designer Riz to have what you need. Timberwink Studio offers semi-custom designs, bespoke designs, and DIY templates that you can edit and print yourself. Proceeds from all shop sales go to charities and organisations in need.

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Media Release on 2 December 2021

Media Contact
TimberWink Studio
hello@timberwinkstudio.com
https://timberwinkstudio.com/
https://www.youtube.com/watch?v=99Dl36l_bX0

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Dr Wolf Kohn as Chief Scientist for CrowdPoint’s new Blockchain Technology

Live News

November 26, 2021

Source: Press Release Service

“I am elated to be working with Dr. Kohn again”, said Sean Brehm, Chairman & CEO of CrowdPoint. “Dr. Kohn and I wrote a paper in 2015 about analytic tomographs and the potential for optimization on networks. To have the opportunity to work with him on applying these concepts on the blockchain has me excited to get up and work each day”.

Dr. Kohn focuses his work and research on extending hybrid systems to quantum control andrule-based multi-criteria optimization and inferencing.

Dr. Kohn joins CrowdPoint from Veritone, Inc. (NASDAQ: VERI), a leading provider of artificial intelligence (AI) technology and solutions, where he served as Chief Scientist and developed CDI applications. Dr. Kohn will continue to serve on the Company’s Technical Advisory Board.

In the past, Dr. Kohn served as the Head of Research for High-Speed Trading at SEQA Capital Advisors, LP. Previously, he was the Co-founder, Chief Scientist, and Director at Clearsight Systems; Co-founder of Kohn-Nerode, Inc; and, Chief Researcher at Lockheed Corporation at NASA Johnson Space Center. In addition, Dr. Kohn has 25 patents and has authored four books and over 300 papers in optimal hybrid control and quantum control, estimation and learning systems, and architectures. He is currently working on a book on metacontrol.

Dr. Kohn received his M.S. and Ph.D. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology.
Before entering the private sector, Dr. Kohn served as Professor of Electrical Engineering at Rice University and as Professor in Industrial and Systems Engineering at the University of Washington. He recently joined the faculty of Drexel University.

“I am truly excited to join this team”, said Dr. Kohn. “Sean and I are long-time colleagues and I jumped at the opportunity to help improve blockchain performance through optimization and inferencing”. Dr. Kohn brings tremendous energy and experience to CrowdPoint. He completed work on building scalable and programmable multifrequency, multi-blockchain forecasters for value and risk to define optimal compute cycles in his first month. This is crucial for the performance of vast, highly distributed blockchain systems, which tend to be resource-intensive, and thus both expensive and environmentally inefficient.

Dr. Kohn’s advances in optimization homogenize the 11 publicly traded market sectors. It establishes a cross-sector financial metric to assess investment performance within a private blockchain financial ecosystem by forecasting the return of the tokenized portfolio relative to a digital asset acting as a risk-free rate and dividing it by the standard deviation of the portfolio’s excess returns. He and his team will provide public and private financial markets with a forecasted measurement of the instrument’s volatility.

Additionally, Dr. Kohn will help drive improved commerce transactions using big data and blockchain as part of a shared services department within the company.

Media Release 26 November 2021.

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New Zealand Rapper Attempts Guinness World Record

Live News

November 25, 2021

Source: Press Release Service – New Zealand

New Zealand hip hop artist Sense Offence will attempt to break the Guinness World Record for Longest Rap Marathon by freestyle rapping continuously for 40 hours starting on Saturday, 27 November at 8am.

The attempt has gained significant attention, both nationally in New Zealand on major news outlets such as The Edge and internationally receiving commentary from famous rappers including the current world record holder George Watsky.

The attempt will take place via live stream, with the rapper also hoping to raise $40,000 to donate to charities and a not-for-profit organisation.

The 25-year-old will need to rap for more than 33 and a half hours to break the record set by American rapper, Watsky in 2020.

Sense Offence says “I’ve been freestyle rapping for nearly a decade now so I’m not too worried about running out of rhymes or anything like that. The biggest challenge will just be staying awake – but as long as I can stay awake, I can keep rapping”
He has chosen to fundraise for charities Oxfam, HUHA (a New Zealand ‘no-kill’ animal shelter) and the Mental Health Foundation of New Zealand as well as not-for-profit organisation Electronic Frontier Foundation, dedicated to protecting free speech and digital privacy.

“These are all cause I’m really passionate about and things I talk about a lot on my music too”
The attempt will begin in Hamilton at 8am on Saturday, 27 November and be broadcast in real time via the livestreaming platform Twitch through to midnight on Sunday, 28 November, or whenever the attempt is completed.

Sense Offence announced his plans on the 22nd of October in a YouTube video titled ‘Breaking the Freestyle Rap World Record! (Sorry Watsky) #40for4’. In the video, he raps over the beat of Watksy song “Whoa Whoa Whoa” to explain his attempt to break the record Watsky currently holds.

“I actually like Watsky’s music quite a lot, so it’s nothing personal, but records were made to be broken!”

More details about the event can be found at www.senseoffence.com/worldrecord

Media Release 25 November 2021.

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