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How to Safely Disinfect your Computers

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Source: Press Release Service

We spend a lot of time making our homes and ourselves clean, but what about our computers and laptops etc? We use with phones, computers, and laptops very regularly, and they can be a haven for bacteria and viruses. In the current climate, we all understand it’s important to make sure everything is clean – make sure you don’t miss these devices when doing your cleaning checklist! But unlike your bench or stove, laptops, MacBooks, iPhones, and computers in general are sensitive to liquids – so how do we keep them clean?
Why is it important to clean your computer or phone?
Pause a moment and think about just how much time and touch you have with your devices each day. We regularly hold our phones, put them up against our faces, type on our laptop or desktop keyboards, and swipe fingers on tablets. Everyone is different, of course, but one study estimates that we touch our phone about 2,617 times per day!
So how frequently should we be cleaning our computer? It depends on how much you use them, but once a day will probably be enough. But if you have concerns, you may do it more often. At Computer Help NZ, we physically clean your laptop, desktop or tablet when it comes in for repair and then again after the technician has completed the repair.
Before we get into the HOW-TO of cleaning your computing devices, it’s worth reminding you how important it is to wash your hands. You can clean your computer or phone 100 times a day, but if your hands aren’t, it won’t help.
How to disinfect your computer without damaging them
What chemicals can you use on your computer or phone?
Disclaimer: Before cleaning your phone, laptop, or keyboard and mouse, it is essential to check with your specific manufacturer for cleaning instructions. We’ve done our best to give you good general information but your computer or phone etc may be different so check with the manufacturer.
Many modern devices, such as iPhones, have what is called an oleophobic coating on the glass surfaces. This is designed to help keep fingerprints and oils from your skin from smearing on your device. Some cleaners, such as Spray ’N wipe or bleach, may degrade that coating.
However, several manufacturers, such as Apple and Samsung, have made changes to their cleaning instructions. Apple now says it’s okay to use 70% isopropyl alcohol solution or (bleach-free) Disinfecting wipes. Samsung has approved 70% isopropyl or ethanol solutions as well as other disinfectants, like bleach acid-based solutions.
Disinfecting your smartphone and tablet
Turn the phone off. Not just asleep, but actually off. It’s vitally important to shut off your phone or tablet before cleaning it! Electricity and liquids are not a good combo! Make sure you also unplug it from its charger. It’s also important you should work hard not to get any liquid inside any opening on your laptop or computer, but if you do with the power off it will be protected short-circuiting. If you have a protective cover, take it off and clean it separately, so you can get in nooks and crannies.
Use a microfiber cloth. These things are amazing! Both gentle and also “abrasive”. When looking a cloth to wipe your computer down, you want to use lint-free, non-abrasive materials that won’t scratch surfaces or leave stuff behind. Microfiber cloths, have very small fibres that have the benefits of an abrasive surface but without the scratching! Paper towels and tissues should be avoided.
Avoid applying directly. When using a solution like a 70% isopropyl, don’t put it directly to your computer, laptop, phone or desktop. Instead, spray a small amount onto your microfibre cloth and use that to wipe it. If you are using a bottle, make sure not to put too much on the cloth.
Be gentle. Remember, your phone (and laptop too!) is delicate! It’s a complex machine of technology and doesn’t usually respond well to rough treatment (I don’t even like it when my kids throw their laptop a metre onto their bed!). So don’t apply too much pressure. Gently wiping with your cloth and cleaning solution is more than enough. If you push too hard on the screen, it can be damaged.
Avoid openings. We touched on this before, but it’s vital to avoid getting any of your cleaning liquid inside the small cracks and openings of your device. For phones, it’s frequently the charging port. For laptops and desktop computers, it’s the USB ports and other ports. Pay especial attention not to get liquid in the USB ports on your laptop or desktop because USB is not a passive connector but carries a voltage and can really mess up your computer if you get a short circuit.
Let it dry. After you’ve cleaned your computer (did you know your phone is a tiny computer? A computer much more power than the one they used to land on the moon. 100,000 times more powerful, approximately), make sure to allow it plenty of time to air dry before turning it back on. If you’ve removed a case or protective cover and cleaned it separately, give it a few minutes to dry before putting it back together.
Disinfecting your laptop, keyboard, and mouse
Power down. Just like cleaning your phones, before cleaning your laptop, shut off its power and unplug the power supply. If you can, look at the bottom of the laptop and see if there is a quick release leave to remove the battery as well. If it’s a desktop computer or an all-in-one, then remove the power supply or cord from the wall socket.
Use a microfiber cloth. As we mentioned higher up, when you’re cleaning the keyboard or screen on your laptop, make sure to use a cloth that won’t scratch or leave little bits behind. No paper towels!
Avoid excess cleaner. Whether you’re spraying or pouring on a cloth or even just using wipes, it’s important that you wring out extra liquid. Some wipes are quite dry, but some are dripping wet. It shouldn’t be dripping. You don’t want those drips getting in being your laptop or desktop keyboard and causing trouble.
Dry it off. After wiping your computer’s keyboard and screen, you can usually leave them to air dry, but if you notice excess liquid, you can use a dry microfibre cloth to dry it off.
Keys. Don’t try to remove these or clean underneath as most aren’t removed without breaking the keyboard and often this requires an entirely new keyboard – which for a desktop can be anything from $20 – $100 but for a laptop can be hundreds.
Mouse or Trackpad. If it’s a wired mouse that connects to your Desktop PC, iMac or All-in-One (AIO) then it’s a good idea to unplug it before cleaning. If it’s a wireless mouse, shut it off and remove the batteries.
For a trackpad, make extra sure there isn’t excess liquid dripping off the cloth, as we really don’t want liquid to get in behind the trackpad.

Computer Help NZ at https://chnz.co.nz/

Media Release 11 March 2022.

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Techemynt Furthers the Reach of First New Zealand Dollar Stablecoin: $NZDS

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Source: Press Release Service

New Zealand Registered Financial Service Provider Techemynt (https://www.techemynt.com/) today announced the further accessibility for the first New Zealand dollar stablecoin, $NZDS. Techemynt has launched a new website and investor portal, streamlined processes for buying and staking $NZDS, as well as additional exchange and OTC listings, all of which will widen the reach of the stablecoin.

Over the last few decades, the New Zealand Dollar quickly rose to become one of the top traded forex currencies in the world, widely known for its resilience, adaptability and market trustworthiness. $NZDS is backed 1:1 with physical New Zealand Dollars in a cash and cash equivalent treasury managed by a New Zealand registered financial services provider, $NZDS offer crypto users the stability of the New Zealand Dollar with the utility that digital currencies allow. The stablecoin has been designed to be 100 percent transparent at all times, with EY attestation reports posted on Techemynt’s website.

“Techemynt is striving to nurture a healthy ecosystem for $NZDS. Today we are pleased to announce our market maker has gone live and so have several exchange integrations. These include trading pairs for $NZDS against BTC, ETH and USDC on both Blocktane DEX as well as Dassetx.com the CEX. Furthermore we are finalizing integrations with other leading exchanges and beginning to cycle liquidity from these markets to even out the pool ratios on DFX.finance,” stated Fran Strajnar, Executive Director of Techemynt.com. “With a healthy secondary market and attractive double digit APY available on DFX.finance these integrations create a competitive environment for individuals and institutions to put their NZ Dollars to work in a self-custodial manner. Our sister company Techemy.Capital is also offering a white-glove service for users looking for a custodied/turn-key yield solution.”

Accredited and wholesale investors can purchase $NZDS directly from Techemynt through their onboarding portal, as well as secondary markets including New Zealand-based exchange Dasset and Web3 exchange DFX. With $NZDS going live on Blocktane and Dasset, this expands the on and off ramps.

“We are thrilled to bring access to more top quality national currency stablecoins such as $NZDS to broaden the reach of our global liquidity, and to partner with a top tier issuer such as Techemynt,” said Blocktane’s CEO John Willock.

A curated investor portal has been launched, which provides off-chain support, on-boarding assistance, and buying and selling services. The Portal caters to market makers, individuals, liquidity partners and has a $100k NZD minimum transaction size. Retail users may prefer one of the growing number of centralized or decentralized exchanges to buy/dispose of $NZDS.

“From here, the liquidity and AuM of $NZDS will continue to grow and we expect to quickly move to the next phase which includes blue-chip DeFi integrations, further yield and arb opportunities as well as integrations to wallet providers and everyday payments/FinTech apps and services. Our aim is to have $NZDS offer regulated, fast and liquid opportunities with the full transparency of blockchain as a foundation to encourage startups and incumbents alike to innovate and integrate with $NZDS,” added Strajnar.

This growth of accessibility creates opportunities for more people to buy and sell in a more stable, transparent way. To learn more about $NZDS please visit https://www.techemynt.com/ or follow on Twitter @techemynt.

Media Release on 9 March 2022

Media Contact
Fran Strajnar, Techemynt
fran@techemy.co
0275112611
https://www.techemynt.com/

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Kelray Heating Expands to Canadian Market

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Source: Press Release Service – Auckland

Homegrown heating company, Kelray Heating are introducing their range of infrared outdoor heaters to the Canadian market.

Launching earlier this year, Kelray Heating Canada is looking to build upon their parent company’s success in New Zealand. Kelray Canada hopes that similarities in atmospheric conditions and parallels in lifestyle habits of Canadians will mean their products are similarly embraced in the region.

Kelray Heating are New Zealand’s sole local manufacturer of infrared outdoor heaters and were founded to solve issues unique to the country.

“Unfortunately, outdoor heaters manufactured abroad are not made for our harsh coastal conditions”, explains Kelray Heating NZ owner, Clive Menkin. “Most outdoor heaters available to Kiwis use 304 grade stainless steel or anodized aluminum. While this may be sufficient in inland areas, 304 grade is susceptible to corrosion in saline environments”.

“This caused a lot of frustration among home and business owners here in NZ, who were finding their outdoor heaters deteriorating in just a couple of years or so”.

Kelray set out to solve this problem and created the world’s first electric infrared heater constructed using marine-grade 316 stainless steel. 316 grade stainless steel includes added molybdenum, an element that drastically enhances corrosion resistance to chlorides.

After over a decade of success in the New Zealand market, Kelray’s expansion into the Canadian market will be the company’s first major step into taking its product global.

“Canada was the perfect fit for us”, says Menkin. “The mixture of coastal town and cities with alpine environments on the Eastern and Western seaboards is very similar to the conditions our heaters have been tried and tested in here in New Zealand”.

“A lot of the feedback we have heard coming out of Canada echoes the frustrations we were hearing in New Zealand when Kelray first set out to produce our heaters”.

“Home and business owners don’t want to be replacing their outdoor heaters every couple of years – they deserve an investment that lasts.

Kelray Canada will be operated by Menkin’s daughter and son-in-law and based out of Squamish, north of Vancouver, on the Sea to Sky Highway.

Kelray is currently exporting their outdoor heaters from New Zealand for assembly in Canada, however, they plan to manufacture their heaters in Canada in late 2022.

Media Release on 27 February 2022

Media Contact
Clive, Kelray Heating
Email: info@kelrayheating.co.nz
Phone: 0800 535 729
Website: https://www.kelrayheating.co.nz/

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Momentum Life is awarded both the Feefo Platinum Trusted Service Award and Reader’s Digest NZ Silver Quality Service Award for 2022

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Source: Press Release Service – New Zealand

Since 2017, Feefo has recognised Momentum Life as a business who delivers exceptional customer experiences, having been awarded Feefo’s highest accolades – Gold Trusted Service and the Platinum Trusted Service Awards for the past six consecutive years.

The Awards are unique as they are based purely on feedback from real customers. This means they are a true reflection of commitment to outstanding customer service.

Feefo have given Platinum Trusted Service awards to businesses who have achieved Gold standard for three consecutive years. To receive a Gold Trusted Service award, businesses must have collected at least 50 reviews from verified customers with a Feefo service rating of between 4.5 and 4.9 between 1st January 2020 and 31st December 2021.

Eugeniu Jalba, Chief Executive Officer for Momentum Life commented: “We put our customers at the heart of everything we do at Momentum Life, so to receive this award for the sixth year from Feefo, means so much to us. As it is based on genuine feedback from our customers, we are reassured to know that we are, ultimately, providing them the very best in customer service. This award also highlights just how tremendously our staff have performed over what has been a very difficult past two years. No matter what the coming year has in store, Momentum Life remains fully committed to providing our customers the highest quality of service.”

Congratulating Momentum Life, Kim Burgess, Head of Customer Success at Feefo, said:
“The Trusted Service Awards recognise companies who go above and beyond to provide the very best customer experience.

“I’m so impressed by how our customers have overcome the challenges of the past two years. A particular congratulations to our Platinum Trusted Service winners. It’s an extremely tough challenge.

“I can’t wait to see what our customers achieve in 2022.”

Reader’s Digest NZ also recognised Momentum Life’s ongoing dedication to providing best in class products and experiences by awarding them the 2022 Silver Quality Service Award for Funeral Insurance for the second year running. This award recognises New Zealand companies that truly understand and value consumer needs.

New Zealanders can call 0800 111 679 for a no-obligation quote.

-Ends-

About Momentum Life

Momentum Life is a licensed New Zealand life insurance company, providing New Zealanders with easy and straightforward insurance solutions. They specialise in life insurance and funeral insurance.
Momentum Life is also a proud supporter of Heart Kids, the only charity in New Zealand dedicated to providing lifelong care and support for children and families living with childhood heart defects. A portion of all Momentum Life’s first-year insurance premiums are donated to support the valuable work Heart Kids does across the country.
To learn more please visit momentumlife.co.nz

Disclaimer: The information provided in this article is of a general nature only and does not take into account your personal situation or goals. You should consider whether the information is appropriate to your needs and seek independent financial advice, if required, to ensure an insurance product is suitable for you.
Any product information is correct at the time this article was published. For current product information, please visit the Momentum Life website.

Media Contact
Ginny Rolls, Momentum Life
momentumlife.co.nz
ginny.rolls@momentumlife.co.nz
+61403701751

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Raygun Appoints Eliza Clulow New VP of Growth

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Source: Press Release Service

Award-winning New Zealand software company Raygun, has announced the leadership appointment of the highly-accredited Eliza Clulow (previously Dawes), as the new VP of Growth.

The appointment of Clulow aims to propel the globally-recognised software error and performance monitoring solution further forward in its international expansion, maintaining Raygun’s commitment to developers having the best of breed tools at work.

Raygun, named Most Innovative Hi-Tech Software Solution at the 2020 Hi Tech Awards, monitors software errors and performance to help their clients deliver flawless digital experiences, serving leading global brands such as Coca-Cola, Domino’s Pizza, Microsoft and Samsung.

Clulow, based in Australia in the newly-appointed global role, joins Raygun from Microsoft’s Github, where as the Director of APAC Marketing, Clulow and her team achieved 70% year-on-year growth, and were behind Github’s successful launches into the world’s two largest markets, India and The Greater China Region.

Welcoming the appointment, Raygun CEO, John-Daniel Trask says Clulow’s credentials make her an ideal fit to assist Raygun in launching its global growth strategy, where she will lead the Sales, Marketing and Channel Partner functions.

“Eliza brings first-hand experience in building high growth teams, as well as a deep understanding of the software development market with her time at GitHub and Rackspace. We’re excited to have her join the Raygun Leadership Team for our next stage of growth,” says John-Daniel Trask, CEO of Raygun.

Clulow brings an array of entrepreneurial and strategic skills as well as a proven track-record in development and implementation of effective marketing strategies.

From an apprentice-chef to a personal trainer, Clulow founded Australia-wide wellness business, 6WC, before venturing into the software industry, where she now describes herself as a ‘customer-focussed disruptor, passionate about best in breed technology and tooling.

“I’m hugely passionate about providing developers, and the enterprises they work for, best in breed tooling. Raygun does just that – providing developers real time insights and enterprises visibility into their code quality, allowing them to move faster, more efficiently,” says Clulow.

“I am thrilled to be joining Raygun, one the most exciting APAC founded tech companies. After collaborating with Raygun in my role of Director APAC Marketing at GitHub I was struck by the company culture and particularly interested in the opportunity to scale an APAC company to a global audience,” says Eliza Clulow, VP of Growth, Raygun.

Over 100,000 developers use Raygun in more than 120 countries, helping software teams monitor over 50 billion errors to give their customers a better digital experience.

Media Release 15 February 2022.

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Giftbox Raise Over $17,000 For I Am Hope Charity

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Source: Press Release Service – Auckland

Online gift retailer Giftbox Boutique has raised $17,864 for the I Am Hope charity through their pre-Christmas donation drive. Every year leading into the Christmas period, Giftbox Boutique runs their red ribbon campaign.

The red ribbon campaign offers customers the option to replace the standard black ribbon with a festive red ribbon for an additional $1. Giftbox Boutique then matches all these donations resulting in a $2 donation for every gift box that leaves their depot with a red ribbon.

This year the company set a goal to make this red ribbon appeal their most successful to date. They managed to blow last years’ donation out of the water, doubling their collection from 2020.

The 2020 red ribbon appeal saw an impressive $8,804 raised for the SPCA.

“We are over the moon with the results of our 2021 red ribbon appeal”, says Giftbox Boutique Director, Katie Gray. “Being able to double our donation from last year is a real testament to our supportive customer base”.

The 2021 red ribbon appeal varied slightly from past appeals. In the past, the company left it up to their Facebook followers to vote on the chosen charity for that year.

“We were a little worried that removing the voting aspect could hurt our chances of raising a large sum. After such a testing year, we wanted to contribute to a charity that contributed to supporting Kiwis with their mental health. I am Hope was the perfect fit”.

“We are so happy that our lovely customers felt the same way and really threw their support behind it”.

The next ribbon appeal from Giftbox Boutique will commence in the lead up to Mother’s Day and will be available on the purchase of all Mother’s Day Gifts.

Media Release on 27 January 2022

Media Contact
Giftbox Boutique
hello@giftboxboutique.co.nz
0800 443 826
https://www.giftboxboutique.co.nz/

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New Fin-tech App Takes the confusion out of setting up a small business

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Source: Press Release Service – Auckland

A new Kiwi fin-tech app, afirmo, designed to help business owners get small business essentials right, is getting ready to launch in early 2022.

Entrepreneur and afirmo founder, Robert Rolls, says the afirmo toolkit of services will be released in stages from March. He says these services will help people set-up and scale-up their small businesses with ease. “Essentially, afirmo takes the confusion out of small business – it makes setting up and getting established easy – painless – with tools in marketing, tax, insurance and more, to simplify, strengthen and streamline the business”.

Starting a small business has, in the past, been complex, confusing and costly – requiring multiple processes, duplicate fill-in forms with IRD, NZBN, MBIE, IPONZ, banks, web domain registrars, email providers, graphic designers, online and media advertising channels and insurers. Maintaining all these registrations and policies is complex and time consuming, and especially so, when the business owner is trying to focus on establishing their core business.

“If you’re thinking about establishing a small business, and wanting to get it right and succeed, but not sure how to get started, afirmo is your place to start, set-up and run your business from. It is technology’s answer to small business problems” he says.

Afirmo customers will have access to tools and tips on all the essentials of small business – from getting a New Zealand business number, registering for GST or setting up PAYE, and much more. Once those fundamentals are set up, afirmo customers will be able use the afirmo app to create branding, set-up their website and social media marketing, and more.

The afirmo app will track a business’s development and will grow with it, presenting tools and advice based on the business’s growth path and owner’s preferences.

Rolls, who has worked for many years supporting small business operators, understands the strains and pains for people who go out on their own to establish a new business – he says “on one hand it is really exciting deciding to start a small business – being in the driver’s seat, being the boss, but on the other hand, it is confusing and risky because while these people may be great florists, plumbers, designers, or photographers, often they have a significant knowledge gap in running a business – that’s why I’ve created afirmo – so people with drive and determination to be the best providers of something, can be, despite not having business experience”.

He says, “We are going to provide entrepreneurs and small business owners with tools and services to get them quickly set up and to manage their businesses efficiently and effectively to get great results for themselves, their customers and society. And we will encourage inclusion and diversity and will go out of our way to support
minority and disadvantaged groups”.

New Zealand is a nation of small businesses – approximately 530,000 of them, contributing over a quarter of the country’s gross domestic product and it is a sector afirmo is committed to looking after. “We are bringing initiatives that will mean small business owners have access to the tools they need”.

Rolls says that “Here at afirmo we recognise the recovery of the small business sector in the post Covid era will be important for everyone – for customers, for communities, for the wellbeing of business owners, and for the economy, so we are committed to giving the owners of small businesses the tools they will need not to just survive, but to succeed, and succeed really well”.

The team at afirmo knows setting up and running a business can be isolating – long hours spent alone, in the back room, working towards getting the show on the road. Rolls says “afirmo customers will never be alone because they will be able to connect with other afirmo users though our community hub and gain access to our small business community. They can also connect with afirmo experts to help with guidance on funding, insurance, tax and all the other complex challenges that might be facing their business”.

The digital platform means access is possible on the move, enabling business owners to reach out for afirmo at any time – the app displays all the key information the owner has entered in their business profile – so whenever the information is needed, it can be easily accessed.

With the launch date four months away Rolls is looking forward to seeing the afirmo app in action, making life easier for the small business sector, bringing simplicity to areas in business, that have in the past been made to be complicated.

To join the waitlist visit www.afirmo.com

Media Release on 27 Jan 2022

Media Contact
Robert Rolls, afirmo
robert.rolls@afirmo.com
https://www.afirmo.com/

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Custom Branded New Zealand drops all non-filter cotton masks

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Source: Press Release Service

On Monday 17th January 2022 Custom Branded stopped branding all non-filter cotton face masks and suggested other branders do the same.

With recent reporting scoring some cotton face masks blocking as few as 26.5% of particles Custom Branded has stopped selling all other brands they once stocked, effective immediately. “Our own supplied masks have always had filter pockets however we were also using several other brands under the impression they were significantly more effective than they are,” says Daniel Sharp of Custom Branded.

The remaining variant supports pm2.5 filters, which are available from various outlets and can be replaced with surgical mask material cut to shape at a push.

With a pm2.5 filter cotton masks are reported as blocking up to 60% of particles or more, beating out surgical masks which block 38.5%. However Daniel stresses that “fit is also extremely important, with surgical masks, simply knotting the loops will tighten the fit and enhance the performance,”.

Even though Custom Branded’s own offering can be effective when paired with a filter, they are now advising clients who spend periods of time in high risk areas to swap out to n95 or p2 masks. They have previously published an article to help those with home made masks to improve their level of protection however are advising anyone with a filter incompatible mask to move to a different mask as soon as practicable.

Media Contact
Daniel Sharp
media@custombranded.co.nz
https://custombranded.co.nz

About Custom Branded

Custom Branded are commercial branded apparel suppliers that work with businesses New Zealand wide and do not supply packs or single masks.

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Crafting Talent in Hospitality and Tourism with Micro-Credentials

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Source: Press Release Service – New Zealand

“We shine the light on the best New Zealand has to offer in terms of fresh ingredients, transformed into outstanding cuisine, exceptional wines and beverages, our spectacular scenery captured by so many memorable tourism experiences, yet as nation, we still struggle to understand and tell this story”, comments Celia Hay, director of the New Zealand School of Food and Wine.

With NZQA approval for 13 micro-credentials, the New Zealand School Food and Wine hopes to inspire and attract new people to jobs in hospitality, wine and tourism and also enhance wider community understanding of our food and beverage story. “We export food and wine to the world, yet pride in this achievement is often lacking by our own communities,” say Hay.

Crisis

“There is a crisis right now because job-seekers, including school leavers, are being pushed into other industries especially the building trades. There is a perfect storm of government incentives paid to employers, along with negative counsel from career advisors and families warning young people off seeking careers in hospitality and tourism. This is resulting in a critical lack of workers.

“In developing this suite of short, part-time micro-credentials that range from classic cooking to food and beverage history to food costing and digital marketing, we are seeking to inspire people to dip their toes into our sector, even if they are currently working or studying elsewhere.

“In addition, these micro-credentials enable people already employed to develop new skills and craft new talents but also to signal that this career pathways is valid, diverse and on-going. Just look at our food heros, like Peter Gordon and Annabel Langbein, now in their 60s, with a tremendous backstory.

“From the various lockdowns, we know that people find joy in cooking and that people are curious to develop new talents in the kitchen; that wine and cocktails are cool and fun; that an important part of any tourism destination is the food and beverage offering whether as a winery cellar door experience or paddock to plate cuisine,” says Celia Hay

Online Options

Online study options are embedded in a many of the short programmes, enabling people from around the country to study about New Zealand wine or learn how to write an electronic newsletter or find out more about our food history.

“The micro-credentials are equally suitable for the consumer; the food and wine lover who just wants to learn more. In building broader community understanding and respect for the food and beverage culture of Aotearoa-New Zealand inevitably we will see more people attracted to work in our sector. That is the shared goal of these new programmes,” comments Celia Hay.

Media Release 10 December 2021.

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VWO and 10XL partner to offer cutting-edge CRO solutions to New Zealand brands

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Source: Press Release Service

VWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership with 10XL, an Auckland-based team of marketing veterans that helps eCommerce brands in New Zealand and Australia grow through data-driven insight.

New Zealand (NZ) as a market has great enthusiasm, and entrepreneurial spirit. There is untapped potential in the country’s ability to adapt and improvise with available resources. There is also a gap in the understanding of growth hacking, in reality, this has more to do with creating effective messaging and value proposition and less with spending a large amount of money on building a new website. Currently, an average CMO’s relationship with the board may not be persuasive enough to get the budget sanctions needed to test ambitious ideas.

The NZ market thus presents a wide scope of opportunities – what is required is the realigning of expectations around which Conversion Rate Optimisation (CRO) tactics work in the local context.

The strategic partnership between VWO and 10XL is positioned to bridge the gap and help brands allocate resources to meaningful experiments.
While VWO puts marketers one step ahead of conventional experimentation tools, 10XL brings in the expertise to drive long-term performance for eCommerce brands. Together they are placed strongly to help NZ brands grow sustainably and profitably.

“We’re excited to partner with 10XL and confident that together we will be able to deliver CRO solutions that appeal in the local context to NZ brands and help marketers build a sustainable culture of experimentation in their organisations. VWO brings ease into experimentation that allows clients to weave a complete picture of their users to create delightful digital experiences. Add to this what 10XL brings to the table – strategic marketing expertise coupled with data insights and the know-how on what works in the NZ market – and it’s a win-win offering for potential clients in the region.”, says Sparsh Gupta, CEO, Wingify.

Through this partnership, 10XL aims to be of service to established NZ brands looking to optimise their performance through a ‘test and learn’ approach. They want to build not just better websites but help build better marketers and high-growth kiwi brands that compete successfully on an international stage.

“We see ourselves as the consumer experts in the local NZ market. The marketing mix that works in NZ very rarely works internationally, so we help teams understand and quantify that difference – VWO’s global reach, mature testing experience, and exceptional support will serve as the icing on a very delicious 10XL cake. The fact that VWO is a tightly integrated stack is the cherry on top. As marketers, we surround ourselves with so much digital complexity, it’s refreshing when a software partner like VWO comes along to help simplify that.”, says Christopher Andrew, Managing Director, 10XL.

About 10XL
10XL is part digital marketing agency, part eCommerce insights studio. They connect the dots between ideation and delivery for their clients and put customer experience ahead of any specific platform needs. They help brands drive long-term revenue growth by improving marketing activity across the entire customer lifecycle through research, data, and strategy. Their competitive advantage lies in their partnerships and collaboration with market-leading digital platforms, thinkers, and implementation specialists. The team’s diverse eCommerce expertise has helped brands in 20+ countries generate more than 100 million in online sales.

About VWO
VWO helps 2500+ brands in more than 90 countries create and deliver digital experiences loved by their customers. It is a connected platform that offers insights into visitor behaviour, planning and A/B testing capabilities, and easy deployment of changes – all within the same environment. Conversion rate optimisation experts trust VWO to perform data-driven A/B testing on their products and apps.

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Media Release on 10 December 2021

Media Contact
Joe Ling, 10XL Ecommerce Agency
Email: joe@10xl.co.nz
Phone: +64210305588
Website: https://10xl.co.nz/

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