Smart Brands Prepare for Black Friday in August Before Ad Costs Climb 18% and Competition Jumps 40%
Source: Billo Data from marketing platform Billo dated June to December 2025 shows Meta ad competition rose 40% between August and the November peak. Billo, which connects brands with creators to produce social video ads, says the brands that win Black Friday test their creative already in August August 19, 2026. New Billo data shows … Read more