If your parents still think “phishing” happens on a lake, it might be time for the talk
Auckland, 9 July, 2025 – You had “the talk” once – as the awkward teen on the receiving end. Now it’s your turn to lead it, and this time, it’s for your parents and it’s about staying safe online. A new study from Avast, a consumer Cyber Safety brand of Gen (NASDAQ: GEN), reveals a growing need for Kiwi families to have open and honest conversations with older loved ones about staying safe online. With cybercrime targeting older adults at alarming rates, the report exposes just how wide the generational Cyber Safety gap has become, and how family members often struggle to bridge it.
According to the Avast Safe Tech Report, nearly 1 in 2 (45%) Kiwis with older loved ones have helped them avoid falling victim to a scam, and 84% of Kiwis with older loved ones have tried to warn them about risky online behavior or scams. But just like that first awkward talk years ago, not everyone’s listening. Only 53% changed their habits, while others didn’t understand the advice they were given (16%). Some older people even said their younger family members were overreacting (10%) or lied and said they’d change but didn’t (9%).
When warning their older loved ones about risky online behaviour, New Zealanders raised concerns about six key behaviours: clicking on suspicious links (91%), oversharing personal information (78%), answering unknown calls (83%), responding to texts from strangers (84%), downloading unfamiliar apps (78%), and using weak passwords (70%). Shockingly, 44% report that their older loved ones still write their passwords on a piece of paper, a habit that might feel harmless, but creates an open invitation for criminal activity.
Talking about online safety isn’t always comfortable, but it’s critical. And just like the original “talk,” it’s better to start early, speak clearly and repeat as needed.
According to the Avast Safe Tech Report, almost half (46%) of people in New Zealand with older loved ones say their aging loved ones have already fallen victim to an online threat. Among those affected, 26% have fallen victim to scams, 17% experienced financial fraud, 10% suffered malware infections, and 7% were victims of identity theft. These aren’t just statistics – they represent real families facing serious, sometimes devastating, consequences.
The most common scams targeting older adults:
Tech Support Scams: Pop-up calls claiming a virus is on the device.
Phishing: Emails or texts pretending to be from banks, police or family.
Fake Invoice Scams: Fake payment requests, often imitating legitimate companies or service providers.
“We see that many older adults genuinely want to stay safe online but weren’t raised with this technology where the rules are constantly changing,” says Mark Gorrie, APAC Managing Director for Avast. “The Avast Safe Tech Report shows that small behaviors – like jotting down passwords or trusting unsolicited calls – can open the door to massive fraud. That’s why families need to talk about it, openly and often.”
“Nearly half (49%) of Kiwis with older loved ones agree that their older loved ones are susceptible to believing false or fraudulent information they see online. These conversations can be tricky, but we have to keep trying – the key is patience, respect, and making it a two-way exchange rather than a lecture.”
Avast Safe Tech Tips: How to Have the Safe Tech Talk
To take control of your Cyber Safety together with your loved ones, Avast experts encourage having the Safe Tech Talk and focusing on these top five best practices:
Have the Safe Tech Talk
Learn Cyber Safety best practices and share them with your loved ones.
If you receive scam messages, texts, or calls, warn fri
