Retail News – New Black Friday Cyber Monday Record with $12.03 NZD Billion in Global Sales on Shopify

Consumers approached this holiday shopping season with intentionality and sought out good deals from their favourite brands. Shopify’s survey** of more than 1,000 New Zealand consumers ahead of Black Friday Cyber Monday weekend revealed that 71% were seeking higher-quality products that will last, and the majority 87% planned to compare prices for the best discounts before making a purchase during Black Friday Cyber Monday weekend.

More than 52 million consumers globally purchased from brands powered by Shopify this year, and New Zealand merchants saw a 12% increase compared to 2021. Black Friday Cyber Monday weekend is the highest volume shopping event of the year for Shopify merchants, showcasing the power and impact independent businesses have around the globe.

“Consumers are voting with their wallets to support the independent Kiwi brands they love, with record-breaking sales over Black Friday Cyber Monday weekend,” said Shaun Broughton, Managing Director (APAC) at Shopify. “This year’s record multi-billion dollar shopping event happened across all channels, proving independent brands that meet their customers where they are with a seamless shopping experience, whether that’s online or in-person, will win the loyalty of today’s intentional and savvy consumer.”

Global 2022 BFCM highlights

●      Black Friday saw the highest shopping volume moment during the weekend, with peak sales of more than $3.5 million per minute at 12:01 PM ET on November 25 (6.01 AM NZDT on November 26)

●      52 million consumers worldwide purchased from independent brands powered by Shopify, a 13% global increase from 2021.

●      Consumers in the  United States (#1), United Kingdom (#2), Canada (#3), Australia (#4) and Germany (#5) spent the most on average.

●      The top-selling cities in Asia-Pacific where shoppers made purchases from over the shopping weekend were Singapore (#1), Auckland (#2), Christchurch (#3), Melbourne (#4) and Sydney (#5).

●      56,000+ tonnes of carbon removal funded to counteract emissions from the delivery of every order placed on Shopify’s platform over Black Friday Cyber Monday weekend.

New Zealand 2022 BFCM Highlights

●      Shoppers’ spend in New Zealand over the full weekend climbed to $141.72 NZD per order on average throughout the BFCM weekend, compared to last year’s average of $137.92 NZD.

●      Consumers in Auckland (#1), Christchurch (#2), Wellington (#3), Hamilton (#4), Tauranga (#5) spent the most on average.

●      Black Friday Cyber Monday proved once again to be driven by online sales, with mobile driving 69% of sales overall this year.

●      Apparel & Accessories sales topped Aussie consumers’ lists across Shopify-powered stores this weekend, followed by Health & Beauty (#2), Home & Garden (#3), Food & Beverages (#4), Toys & Games (#5).

●      Cross-border orders grew this year with 21% of orders from New Zealand merchants made by international consumers, with the most popular cross-border routes being New Zealand-Australia (#1), New Zealand-United States (#2), New Zealand-Sweden (#3).

●      In-person retail saw a jump, with Shopify POS (in-person) sales up 16% from Black Friday Cyber Monday 2021.

Climate-conscious shoppers are increasingly seeking out brands with sustainable practices, such as carbon-neutral shipping**. For the third year in a row, Shopify is purchasing enough carbon removal to counteract the carbon emissions from shipping every order on Shopify over Black Friday Cyber Monday weekend. This resulted in Shopify funding more than 56,000 tonnes of carbon removal. More on Shopify’s efforts here.

About Shopify

Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers millions of businesses in more than 175 countries and is trusted by brands Allbirds, Gymshark, Victoria Beckham, Heinz, Tupperware, Netflix, JB HiFi, Jenny Craig, Culture Kings, HiSmile, and many more. For more information, visit shopify.com.

*Shopify’s 2022 Black Friday/Cyber Monday data is based on sales by Shopify merchants across the world from November 24th 11:00 UTC to November 29th 08:00 UTC. Data represents online and offline sales made by Shopify’s global merchants.

**Online survey conducted by Sapio Research, on behalf of Shopify, from 24,009 consumers and 9,012 businesses with fewer than 1,000 employees across the U.K., France, Germany, Spain, Italy, Netherlands, Sweden, Australia, New Zealand, Japan, the U.S., and Canada. The survey took place between September and October 2022.