Source: Media Outreach
Promoting the Development and Heritance of Sports, Advocating the Spirit of “Fearless against Challenges and Pursuing Excellence”
Sailing competition requires not only teamwork and technical skills but also flexible strategic adjustments to adapt to various environmental factors, ensure a sustained sailing and leading position, fully embody the spirit of “Fearless against Challenges and Pursuing Excellence”. Similarly, Hong Kong Life leverages our insurance profession and experience, focuses on understanding customers’ needs and market changes, strives to breakthrough traditional boundaries by providing diverse insurance products and services, helps customers to seize every opportunity and become the helmsman of an extraordinary life.
Hong Kong Life sponsored B.L.U. team to participate in the race of “Monsoon Spring Series 2025” held on 12 April. On the race day, B.L.U. team competed with more than 10 other sailing teams vigorously under the unexpected heavy rain and strong wind, and finally won several awards including the “Line Honour” in PHS/ORC division, the “1st Place” in PHS/ORC division and the “3rd Place Overall” in ORC division, which totally demonstrated the spirit of “Fearless against Challenges and Pursuing Excellence”.
Mr. Jonathan Ko, Chief Marketing Officer of Hong Kong Life, said, “Hong Kong Life has always been passionate about promoting the development and heritage of multiculturalism and sports. We hope that this sponsorship will advocate the philosophy of ‘Fearless against Challenges and Pursuing Excellence’ and encourage the public to engage more in sports to improve their health, joining hands to build a vibrant and positive community. The core philosophy of Hong Kong Life resonates with sailing competitions, both emphasizing high level of teamwork and technical standards, requiring flexible strategic adjustments to maintain a leading position. Hong Kong Life team adheres to this philosophy and is committed to understanding customers’ needs and market changes, providing diverse and competitive insurance products and services to safeguard every life stage of our customers, creating a more prosperous future.”
Monsoon Spring Series 2025
The “Monsoon Spring Series 2025” is organized by Hebe Haven Yacht Club. The race will be held in the scenic waters of Port Shelter and the outlying islands, offering the challenging geometric and island courses.
About B.L.U.
The B.L.U. sailing team was established in 2014 and is dedicated to promoting the development of sailing sports. Over half of the team members hold sailing coach qualifications and have more than 10 years of sailing experience. The team has actively participated in various competitions over the years and has won championships in major events such as the Island Race, the China Cup, the Guangdong-Hong Kong-Macau Greater Bay Area Sailing Competition and the Macao Match Cup. The team also engages in sailing training and community activities, aiming to cultivate new generation of sailing enthusiasts and pass on the passion with the ocean culture.
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