Source: Media Outreach
HONG KONG SAR – Media OutReach – 10 March 2023 – After the release of her record-breaking new single “Goodbye Princess”, fashion icon and global C-pop star, Tia Lee Yu Fen continued to hit all the right notes during her appearance at London Fashion Week. She was spotted wearing a number of stylish outfits throughout the world famous event and attended several of the hottest showcases, including the Moncler Genius showcase.
< >While at the Moncler Genius show, she was pictured with Swizz Beatz, who helped produce her hit single “Goodbye Princess”. This marked new territory for the Grammy award-winning producer who had never previously ventured into the realm of Chinese music. Swizz Beatz has a track record of working with some of the biggest talents in the music industry, including Justin Bieber, Jay-Z and Madonna. Tia also teamed up with Grammy award-winning female DJ duo Nervo, to create a pulsating remix of “Goodbye Princess”, shattering records on YouTube as Tia became the fastest artist to break 100 million views on the platform within 20 days with a Chinese pop song.
In addition to working with Tia Lee on her music, DJ duo Nervo have also come onboard as ambassadors for the global C-pop star’s #EmpowerHer campaign. The campaign seeks to spread the message of female empowerment, encourage women to have confidence in their abilities and to strive for a better future. She has used her song as a vehicle to spread awareness for women-centric charities to further their missions.
The roots of the #EmpowerHer campaign are in Tia’s own experiences of being stereotyped as a woman in the entertainment industry. She is now redefining her career as a musician and fashion trendsetter, stepping out of her comfort zone and embracing a newer, truer version of herself.
Official press materials:< >
< >Tia Lee Official Channels:< >Instagram @leeyufen: https://www.instagram.com/leeyufen/< >YouTube: https://www.youtube.com/@tialeeofficial/< >Facebook: https://www.facebook.com/leeyufentialee/< >Weibo: https://weibo.com/u/1396928042/
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