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Spot-light Systems acquired by NEP live events division

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Source: Press Release Service

Big Picture New Zealand today announced the acquisition of Spot-light Systems by parent company NEP Group, the leading technology partner for content creators around the globe. Headquartered in Auckland, Spot-light Systems is a lighting production and design company servicing live events, corporate communications, and broadcast sectors with an outstanding reputation for smart delivery.

The deal strengthens NEP’s Live Events business in New Zealand by adding lighting assets and capabilities to Big Picture’s strong offering in the region.

Big Picture continues its success as the leading video solutions provider in the region, with its array of cutting-edge technology in camera systems, media servers, projection and LED displays, serving the live events, broadcast, corporate and virtual production sectors.

“By combining Spot-light Systems with Big Picture we are able to provide a comprehensive video and lighting solution for our clients” commented Joe Bonanno, CEO of Big Picture “This is the natural next step for Big Picture New Zealand”.

“We have had a long-standing relationship with Spot-light Systems, dating back ten years and often working on the same projects” Paul Carppe, General Manager of Big Picture New Zealand, added.

“Big Picture shares a similar culture and commitment to that of Spot-light Systems. This partnership will ensure both companies will evolve into the future with a broader client reach. Our aim is to continue to provide exceptional service to our customers and be at the forefront of live event and broadcast technology innovation,” said Benjimen Cooper, Founder of Spot-light Systems.

Simon Garrett broadens his role at Big Picture as Head of Broadcast and special events Lighting, supported by Matt Tong. Spot-light Systems will continue to operate as usual. Ben Cooper and Alex Oldham along with their core contractors will remain at Woodson Place. “Big Picture’s technology, resources and expertise complement Spot-light Systems and position us to better meet the needs of an evolving event landscape.” Simon commented.

To learn more about Big Picture’s range of video and lighting solutions, visit bigpicture.com

Media Release on 1 October 2021

Media Contact
Paul Carppe, Big Picture New Zealand
Email: paul.carppe@bigpicture.com
Phone: +64 9 962 5398 

MIL OSI

How to Save Power During Lockdown

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Source: Press Release Service – New Zealand

Did you know that your electronic devices only contribute a small fraction of your power consumption? Here are some proven tips and tricks to lower your electric bills, not just this lockdown but also for the long term.

1. Upgrade your lights to LED

This simple trick can truly save you money. Most energy consultants recommend switching to LED lighting to save power as LEDs consume about 80 percent less power than incandescent and halogen lamps, and between 30 percent and 50 percent less power than fluorescent lamps.

Apart from that, they tend to last longer, saving you some bulb replacements in the long run. To maximise the use of LEDs, make sure to change the lighting fixtures at your home that you use the most, such as those placed in your kitchen, bedroom, home office, and bathroom. Another tip when looking for LED bulbs or lamps is to check the ENERGY STAR logo which indicates how much you can save when you use them.

2. Use natural light

Take advantage of free, natural light! Most work and study hours are during the day, which gives you an option to use sunlight instead of turning on your lights.

Make it a habit to turn off lights that are not being used and just find an area at home that gets plenty of natural lighting, where you can do your tasks. This way, you’ll also be more mindful of not overworking yourself, as you’re able to see the sun set from your window and know when it’s time to stop or eat dinner.

3. Use your washing machine more efficiently

Save energy (and water) by using full loads every time you use your washing machine instead of a number of smaller batches. With more time at home, you can hang them dry instead of using the dryer if there’s no hurry to use your clothes.

It’s free and you don’t have to worry about them getting rained on, since you’re at home anyway.

4. Opt for a laptop

Many have switched to a desktop computer since the pandemic happened, but did you know that a laptop is more energy-efficient and consumes about 80% less power? Aside from that, most laptops now have an energy-efficient mode, which you can enable for additional power savings.

Easily switch from your desk to your couch, all while effectively saving up on your power bills.

5. Reduce your screen time

Staying at home means spending more time on your laptop or phone whether it’s for work, school, or just entertainment. Of course, it’s to keep ourselves productive, busy, or distracted from all the uncertainties these days.

Make sure to maintain a healthy amount of screen time when it comes to your gadgets to keep your bills under control. Instead of being on your phone or laptop all the time, try going back to the classics such as playing board games with your family, making DIY projects, cooking, baking, or exercising.

6. Use power strips

Plugged devices that are turned off or on standby mode are usually called “energy vampires”. These devices may not be in use, but they still consume a small amount of power which can increase your bills. Use a power strip so you can turn off multiple devices that are not in use easier and faster, instead of unplugging them one by one.

7. Choose showers over baths

Choosing quick showers over baths is a great way to save money on your electricity bills. It saves water, too! The less water you use means the less energy you need when using the heater.

8. Take control of your heating and cooling

Apart from lockdowns, it’s also during winter and summer that energy costs tend to spike.
Use window coverings to help insulate your place and keep the temperature in your rooms consistent throughout the day. During colder months, as simple as opening your curtains or blinds to let the sunlight in instead of using a heater to help keep your place warm can cut your power costs.

9. Take advantage of government benefits

Did you know that you can get money from the government to help you with utility costs during colder months? This government is called the Winter Energy Payment. This year, qualified Kiwis can get the following:

A single qualifying person with no dependent children – $20.46/week
Qualifying couples, and people with dependent children – $31.82/week

You may be qualified for the Winter Energy Payment if you receive any of the following:

NZ Superannuation
Veteran’s Pension
Jobseeker Support
Jobseeker Support Student Hardship
Sole Parent Support
Supported Living Payment
Young Parent Payment
Youth Payment
Emergency Benefit
Emergency Maintenance Allowance.

If you’re qualified, there’s no need to apply as you will get the money automatically, along with your other regular payments.

10. Switch to a better power plan

Electricity rates differ depending on the power company and power plan. Some have variable prices, while there are those that offer low and fixed prices if you sign for a certain number of months. This is why it’s best to review your current electricity plan and learn how your power rate works, so you can utilize it better. If you’re charged variable prices throughout the day, do activities that involve electrical appliances during low-cost hours to save more.

Apart from that, make the habit of comparing power plans from different power providers regularly! You can use a comparison tool to help you save hours of researching.

Use a comparison website to choose the best power plan available in your area. If you’re mindful of your energy consumption and you follow most of the tips above, there’s no need to worry about maintaining a lower power bill even during lockdowns, or whatever the season.

These tips are brought to you by glimp (www.glimp.co.nz), a website that helps users compare broadband, power, financial products, and insurance in NZ.

Media Release 1 October 2021.

MIL OSI

National Capital Reaches $30m in Funds Under Advice

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Source: Press Release Service

National Capital launched in 2018, ending that year with $173,00 KiwiSaver
funds under their advice. Just a few years later, they’ve now reached a
milestone of $30m funds under advice. 


This means they’re well on track to reach their goal to provide 100%
independent unbiased KiwiSaver advice to 1 million kiwis. National Capital
attributes much of its growth to referrals from their existing client base, and expects this growth to accelerate. 


“We expect to reach a hundred million of funds under advice soon. The
amount of money we are advising on is simply a reflection on the number of Kiwis who are making an active and educated choice on how to invest their money,” says Clive Fernandes, director of National Capital.

“Word of mouth is very important to us, so we are thankful to our clients who are recommending us to friends and family. It’s reassuring to know that people are having more conversations about their finances with those around them and are making better decisions for themselves and their future by doing so, ” says Clive. 


National Capital research now covers more than 200 KiwiSaver funds,
including award-winning funds from Milford, Fisher and Booster. These funds are across thirteen different providers, another figure that keeps growing, giving KiwiSaver members more options in where to invest. Kiwis looking to see if they’re in the right fund can complete National Capital’s KiwiSaver HealthCheck.

Clients only need a few minutes to fill it out and answer questions to establish what their needs are and the amount of volatility they are prepared to endure in their KiwiSaver accounts, information National Capital advisers use to recommend the most appropriate fund and provider for the clients.
“We’re happy to see that many Kiwis are realising they have a choice in where their money is invested and are finding an accessible platform to seek advice from” says Clive. He also notes that the ease of the KiwiSaver HealthCheck is another important factor in their growth and that it encourages those who may not have thought to seek advice or explore their KiwiSaver options. 


For more information or to complete the ‘KiwiSaver HealthCheck’, visit
NationalCapital.co.nz

Media Release 28 September 2021.

MIL OSI

Navigating the Changing Tides of Lockdown

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Source: Press Release Service – New Zealand

How we approach the ease of lockdown will define the next 12-18 months for business owners both small and large. The most frequent panic I hear from clients is the instinct to reduce spend on their media with the premise of overhead cost cutting. Retail shops are closed and leases still exist- it’s tough, but now more than ever, we need to be doubling down on our eCommerce efforts.

Lockdown online sales up 43% vs previous level 4 lockdowns, surging 73% in 2020 when moving from level 4 to level 3.

Shopping habits have changed, and we are seeing a huge spike in first time customer engagement and response to free shipping offers and incentives. Put simply, people are in front of their devices more than ever before and reaching for things that simplify life. We have the opportunity to seize engagement from new customers and expand and capture the attention of people who would otherwise be shopping at competitors’ retail outlets.

CPM’s are constantly rising, but still very lucrative.

Advertising costs may seem expensive, but the digital ad space is still king when it comes to value for money and return on investment. The average CPM (cost to advertise) is approximately $10 per 1000 impressions. When you compare this to the likes of traditional print, radio and TV the sheer value per reach dominates. Coupled with vastly superior hyper-targeting abilities and deeper reporting abilities (right from view to purchase) there really isn’t a more cost effective, scalable and measurable option.

Personalise your content with your audience and take them on a journey.

Far too often we see new clients come through the door without a sound omnichannel marketing funnel. Ensure that you are layering your content to aid in transitioning your audience through each stage from awareness to conversion. Put yourselves in your customers shoes and ask yourself- What would make them buy, what would be their reservations (trust/efficiency, price, shipping) and what can I do at each stage to aid in progressing them further down the funnel.

For example, you could show reviews/testimonials to those that have visited your product pages but not purchased. Or offer free shipping to those that have added to cart but not purchased. The key to success here is to always be testing different triggers, creative and offers to lead you to the winners.

Don’t neglect retention- Customer lifetime value is essential to sustainable growth

It’s all fair and well to double down at times like these on acquiring new customers but we cant let this detract from your long term retention strategy.

It’s far simpler to sell to someone that has already purchased from you before, and far more cost-effective. They’re far more invested in your brand and require less to convert (in numerous respects. Advertising costs, touch points, and trust).

Don’t be afraid to reach out to your customers. Most of you will be receiving 100s of emails daily from your favourite brands. Frequency is your friend.. So long as your content is relevant, personalised and of value.

Reward loyalty. Now is the perfect time to reward your most loyal customers (top spenders). Send out VIP offers and gifts. You’ll be surprised just how far these can go.

Do your homework. Don’t take a punt thinking this will be a last ditch magic bullet.

There are thousands of online courses available online that cover the fundamentals of executing an effective digital strategy. Seek what the dominating brands in your respective niches are doing for inspiration.

If feasible, seek out expert help. Be wary and do your due diligence. Ask for references and case studies. Most of our clients have been burnt by big promises without the results.

While it may be a “gold rush” opportunity to double down during the lockdown period, this shouldn’t be your only intention. Use this opportunity to ramp up your brand equity and acquisition, but the most successful organisations incorporate this thinking across their entire digital strategy and in alignment with a long game approach.

Danielle Croome is the Business Manager at Powerhouse, A specialist digital agency working with brands such as Stirling Sports, Superette, Two Islands, Emma Lewisham and more.

Media Release 18 September 2021

MIL OSI

Māori Digital Show Harakore translated into Chinese, Arabic and Hindi

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Source: Press Release Service – New Zealand

Hikoi productions the tv production company responsible for shows such as Kai Maori and Hunting Aotearoa has translated their 100% Maori language digital show Harakore into Arabic, Chinese and Hindi subtitles.

In what may be a New Zealand first the company has taken their digital show and had it translated in the spirt of the whakatauki (maori proverb) “e ora ai te reo whiua ki te ao”. For the language to survive share it with the world into the three languages.

The reasoning behind the translation lies in Facebook’s own data.
“Globally there are 6.2million people who are interested in the Maori language, while 2million of them reside in NZ, that leaves 4 million who are currently not being catered to” says Digital Strategist Charis Oldfield “translating the episodes means those not from western countries get to experience the beauty of te reo Maori, whilst also learning about Aotearoa, hoepfully when the borders open back up it will help fuel not only thier (the viewers) interest in te reo Maori, but also make them passionate about visiting and hearing our reo firsthand”

Harakore meaning innocent follows a group of women around New Zealand as they try new expereinces to broaden themseleves while discovering themselves.

Harakore is available on Facebook Watch and YouTube and is began screening Season 2 on both platforms for Mahuru Maori (month long Maori challenge) and te wiki o te reo Maori.

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Media Release on 17 September 2021

Media Contact
Piripi Curtis, Hikoi NZ Ltd
Email: piripi@hikoinz.co.nz
Phone: 021745426
Website: http://www.hikoinz.co.nz/
Videos: https://www.facebook.com/Harakore.TV/videos/

MIL OSI

N2p Pump Controls Launches New Website

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Source: Press Release Service – New Zealand

The idea stemmed from necessity, stumped by the pump control solutions available – they were either too basic, too complex, or didn’t exist at all – N2P process engineer Niki Johnstone decided to build his own. The result is N2P’s Pump Controller series, built to solve the problems users often have but, until now, went unaddressed.

“Our talented engineers develop solutions to match the needs of our customers and continually add new features to make our products even more useful. Says Niki.

‘The off-the-shelf hardware in our Pump Controller series is designed to integrate with your existing pumps, allowing you to manage and measure every aspect of your pumping application that matters to you. Our advanced software features real-time alert capabilities and can log your data for review, allowing you to quickly diagnose and troubleshoot any issues.’

Looking ahead, the company aims to cement its position as an industry leader by providing even more solutions and evolving the product offering to include Bluetooth capability for remote access.

For more information, visit our new ecommerce site.

About N2P
N2P was founded in 2011 by Niki Johnstone and Peter Taylor. With the help of our engineering team, we are proud to have delivered N2P’s Pump Controller series, a complete product range that addresses virtually any pumping scenario.

Media Contact
Niki Johnstone, N2P Pump Controls
https://pumpcontrols.co.nz/

MIL OSI

Tech – iPhone Index 2021: How Many Days Do We Need to Afford the New Gadget?

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Infographic by Picodi.com

 

Source: Picodi

Picodi.com team juxtaposed iPhone 13 Pro (128 GB) prices and average earnings in various countries to count how many days people need to afford Apple’s latest flagship.

 

Infographic by Picodi.com

In New Zealand, the official price of the basic iPhone 13 Pro (128 GB) will amount to NZ$1,799. Similar to the previous year, buyers will find neither a charger nor earphones in the box. The only exception is France, where the law requires Apple to include earphones.

According to the latest Stats NZ data, the average weekly wage in New Zealand is NZ$1,360.62 gross (NZ$1.066 net). This means that a statistical New Zealander would have to work for 8.4 days to afford the iPhone 13 Pro (assuming they spend all the earned money). Compared to last year’s iPhone Index, New Zealand’s result improved by 0.6 days.

This is what the iPhone Index looked like in previous years:

  • 2018 – 11.6 days
  • 2019 – 9.7 days
  • 2020 – 9 days
  • 2021 – 8.4 days

A Swiss can earn money for the newest iPhone the quickest — just 4.4 days. An average American can afford the latest gadget after working for 5.9 days, Australian and Luxembourger — after 6.4 days.

Among the considered countries, the worst result was noted in Turkey, where the iPhone is worth 92.5 working days. The second and third-worst results belong to the Philippines and Brazil — 90.2 and 79.2 days respectively.

Methodology and data source

iPhone Index is an annual iPhone price to average wages ratio carried out by Picodi.com since 2018.

The iPhone Index 2021 has been calculated based on the iPhone 13 Pro (128 GB) prices announced publicly on local Apple or authorised seller websites. The average salaries come from the countries’ official ministry or statistical office pages and are up to date with iPhone prices published in each country. Net wages were obtained using local salary calculators. Monthly salaries were divided by 21 — the average number of working days in a month. In countries where statistical offices use weekly wages, we divided the salary by 5.

Green Cross Health invests in health technology company PillDrop

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Source: Press Release Service – New Zealand

Healthcare company Green Cross Health Group has invested in an online pharmacy business that sorts and delivers prescription medicine and provides care, advice and support to customers. It has taken a 25 per cent shareholding in health technology company PillDrop.

Under the umbrella of the Green Cross Health Group, are the Unichem and Life Pharmacies, The Doctors medical centre network and Access Community Health.

“Green Cross Health has invested in PillDrop to ensure we are adapting and working in the new digital health environment. It’s part of our journey in the digital and telehealth market and it complements our existing offer. It’s about keeping up with the changing needs and wants of our customers,” says Group CEO Rachael Newfield.

All our divisions have seen increased demand for digital services in recent times. Newfield said that PillDrop was a good fit for Green Cross Health as it aligns with our brand promise to provide the best support, care and advice to our New Zealand communities in a way they want to receive it.

PillDrop launched in 2020 and in that time has experienced strong growth. It has DHB contracts across the country and is already providing a full-service digital direct-to-consumer pharmacy solution. Green Cross Health’s investment ensures that the trajectory is one that involves community pharmacy as part of the customers’ complete health profile and remains an essential port of call for face-to-face healthcare and advice.

Both companies say they are committed to the sustainability of the community pharmacy sector and helping improve access to affordable healthcare. Newfield says, “As the New Zealand health system undergoes transformation, our new partnership with PillDrop further supports our strategy of focusing on the development of clinical services and advice that enhance health outcomes and promote an equity approach.”

“We’ve been proactively in discussion with PillDrop for some time. We wanted to ensure we are represented in this environment in a proactive way,” says Newfield.

PillDrop’s founders, Jack Lee and Suzanne Burge said Green Cross Health’s investment will support the company to expand the use of PillDrop services to more people across the country, along with investments in additional technology.

Media Release on 13 September 2021

Media Contact
Rachell Jones, Green Cross Health Medical Brand & Comms Manager
Email: rachell.jones@greencrosshealth.co.nz
Phone: 0272232267
Website: www.greencrosshealth.co.nz

MIL OSI

Business Succession – Is Now the Time to Move?

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Source: Press Release Service – Auckland

After a turbulent 18 months for business owners, business owner transition company Platform 1 have found owners facing succession are starting now to think about moving forward. We know now that Covid will have some impact on lives and businesses for some time to come, so will there be an acceleration of business owners exiting?

A recent June Platform 1 business owner survey found there was a decrease in business owners thinking of delaying their exit compared to the same survey conducted after the first lockdown in 2020. This was from 25% down to 17%. “This is consistent with the noticeable increased level of activity we are experiencing from business owners facing this challenge” said Platform 1 Director Mike Warmington.

To some extent lockdown has given business owners more time to think about their business and work on it. One respondent from the anonymous survey said, “Given me a lot more time to think about a correct succession plan that suits my style of business”.

Less business owners now believe it would be more difficult to find a buyer with a reduction from 41% in 2020 to 23% in 2021 shown in the surveys.

Lockdowns over the last 18 months have also set back the plans of incoming entrepreneurs looking for a business. Platform 1 are experiencing stronger demand from people looking to gradually transition into a business. “This has resulted in people with a strong skillset and capital missing out through in a competitive process for limited opportunities. Many of these people have been resident in New Zealand for some time and not recent returnees “said Platform 1 Director Mike Warmington.

The last 18 months have caused a backlog of business owners not exiting their quality established businesses as planned. Some felt in 2020 that they should build back up their businesses or that the time was not right for incoming buyers. Few would have expected that the pandemic would still cause lockdowns late in 2021 and are worn down from it. “Platform 1 expects an acceleration of business owners looking to exit over the next 12 months which could put pressure on the available pool of people. The last quarter of 2021 will be a great time for owners that have been delaying their exit to start the process and access the available people.” said Platform 1 Director Mike Warmington.

About Platform 1

Platform 1 are the market leaders in Business Owner Transition and works with private business owners requiring succession. They specialise in finding people with capability and capital who gradually transition into a business, buying the owner out over time. This can be a partial or full buyout.They work with businesses within the $2M to $20M turnover region across New Zealand.

Media contact for more information:

Mike Warmington – Director, Platform 1 NZ Ltd
(T) +64 211874873
(E) mikewarmington@platform1.co.nz
(W) www.platform1.co.nz

MIL OSI

Messaging not Marketing – Business Lockdown Response

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Source: Press Release Service

The unwelcome return of Covid-19 to our shores has seen New Zealand move back into lockdown, putting pressure on business owners and leaders as they struggle to maintain some semblance of business continuity.

Lockdowns cast light on the digital preparedness of organisations in terms of their ability to reach and interact with potential customers. While a handful of businesses deemed essential can continue to trade at Level 4, the majority rely solely on their online presence to make any degree of impact in the market during this time.

For most business owners and leaders, a main response to these restrictions is to take a hard look at their marketing strategy with a view to stimulating interest and raising their organisation’s online profile. However Growth Partners, specialists in digital transformation and business growth strategies, would advise extreme caution around this approach.

Mal Jack, co-founder of Growth Partners, explains why. ‘When Covid hit last year, Growth Partners were keen to contribute our expertise to help businesses find a way through the crisis. Over the course of six months, Growth Partners helped upwards of ninety organisations to find solutions to lockdowns and the so-called “new normal”. While the majority stated marketing as the number one issue they wanted assistance with, in reality not a single one had developed a compelling message worth taking to the marketplace.’

In fact, data gathered from these ninety business continuity programmes highlighted two critical mistakes that would have made any marketing initiatives an expensive and pointless exercise:
Not one business could clearly define what made them different from their competitors, resulting in marketing messaging full of meaningless generalisations.
None had a strong enough customer focus, causing a disconnect between them and the very people they were trying to attract Mal continues, ‘An inability of a business to differentiate is a serious problem. Marketing messaging must be unique, clear and compelling – and it must resonate with your target audience. If it doesn’t, at best you will waste your money. At worst, you risk driving your potential customers straight to the arms of your competitors.’

Introducing Growth Partners’ LeadFlo®
In response to the overwhelming lack of ability to differentiate and correctly target customers, Growth Partners have developed LeadFlo®, a proprietary technology designed to extend the capability of business owners in this area. LeadFlo® assists businesses to:
Create dynamic and impactful differentiators that give customers compelling reasons to engage with them
More accurately target customers who will be of most value
Gain vital knowledge around how to use the right differentiators with the right customers at the right time
Strengthen their ability to provide effective marketing communication briefs to copywriters and marketeers
More information about this 12-session programme can be found on the Growth Partners website where you can also book a free demonstration. Qualifying customers can apply for funding for this programme through Regional Business Partners.

About Growth Partners
Growth Partners is a digital transformation company that specialises in providing proven growth strategies for the SME market. With a strong emphasis on effective marketing that generates quality leads and that aligns with current search behaviour of customers, Growth Partners have become market leaders in business growth.

Media Release 2 September 2021.

MIL OSI