Exploring the Affordability of New Zealand Farm Products in India

October 13, 2023

Source: Press Release Service – New Zealand

The global trade landscape has witnessed significant shifts in recent years, with countries worldwide exploring new avenues for economic cooperation and growth. One such intriguing aspect is the trade relationship between India and New Zealand, two nations that share a history of diplomatic ties but have yet to fully explore their trade potential. In this article, we delve into the wages of Indians and the affordability of New Zealand farm products in India. We’ll also examine the trade barriers that have historically hindered closer economic ties and discuss recent talks between the two governments.

Wages of Indians and the Affordability of New Zealand Farm Products

India, with its vast and diverse population, has a range of income levels. The average wage in India varies widely depending on factors such as location, occupation, and industry. The average monthly wage of Indians living in urban areas is approximately INR 21,647 (NZ $438) in 2023 for the middle class, which is significantly lower than that in New Zealand.

This wage disparity can raise questions about the affordability of New Zealand farm products for the average Indian consumer. New Zealand is known for its high-quality dairy products, fresh fruits, and agricultural goods, which are often seen as premium options in the Indian market. These products tend to come with a higher price tag due to factors like transportation costs and quality standards.

Trade Barriers and Historical Challenges

Despite the potential for a robust trade relationship, several trade barriers have limited the exchange of goods between India and New Zealand in the past:

Geographic Distance: The vast geographical distance between the two nations increases transportation costs, making New Zealand products less competitive in the Indian market.

Tariffs and Import Regulations: Both countries have imposed tariffs and import regulations that hinder the flow of goods. These barriers can significantly increase the cost of New Zealand farm products for Indian consumers.

Agricultural Policies: India has historically had protectionist policies in its agriculture sector, aimed at safeguarding the interests of local farmers. These policies have made it challenging for foreign agricultural products, including those from New Zealand, to enter the Indian market.

Recent Talks and Trade Agreements

In recent years, both India and New Zealand have shown a renewed interest in strengthening their trade ties. High-level discussions and negotiations have taken place, with both governments exploring the possibilities of trade agreements that could benefit their economies.

One significant development was the initiation of talks for a free trade agreement (FTA) between India and New Zealand. An FTA could potentially reduce or eliminate tariffs on many products, making New Zealand farm products more affordable for Indian consumers. However, negotiating such agreements can be a complex and lengthy process, involving concessions from both sides.

Purchasing Power and Affordability

As India’s economy has continued to grow, the purchasing power of its citizens has also increased. This growth in income levels has created a burgeoning middle class with an appetite for high-quality, imported products, including New Zealand farm goods.

While New Zealand products may still be considered relatively expensive in comparison to locally produced alternatives, the rising purchasing power of Indians has made these products more accessible to a broader consumer base. Additionally, with potential trade agreements in the pipeline, we could see more competitive prices for New Zealand farm products in the Indian market in the near future.

Conclusion

The affordability of New Zealand farm products in India is a complex issue influenced by factors such as wage levels, trade barriers, and government policies. While historical challenges have impeded trade between the two nations, recent talks and negotiations for a free trade agreement suggest a brighter future for economic cooperation. As India’s middle class expands and its economy continues to grow, the affordability of New Zealand farm products for Indian consumers may become more attainable, potentially benefiting both countries’ economies.

Media Release 13 October 2023.

MIL OSI

Luxury brands deploy diverse, innovative content strategies to accelerate online content platform businesses

Live News

October 9, 2023

HONG KONG SAR – Media OutReach – 26 September 2023 – Ocean Engine, Douyin E-commerce, and Ocean Insights, in collaboration with Deloitte China, released their inaugural white paper on China’s luxury market. Douyin Luxury Gravitational Center – 2023 Douyin Luxury Industry White Paper provides businesses with valuable industry insights, marketing inspiration, and e-commerce strategies through an in-depth examination of China’s luxury market and Chinese consumer behavior, and analysis of Douyin’s core strengths and successful case studies.

By summarizing luxury brands’ success stories in the Douyin ecosystem, the white paper highlights their various stages of development in the Chinese market to help them achieve future sustainable growth on Douyin.

After a dip in 2022, Deloitte forecasts that China’s luxury market will hit RMB580 billion this year, accounting for 25% of the global total. Furthermore, China’s market share is expected to rise to 40% by 2030, surpassing Europe and the Americas to become the largest single market globally.

This will be driven by the continued consumption willingness of high-net-worth individuals, new incremental volume brought by the post-90s generation, extended reach through online channels, and the optimization of pricing, products, and marketing by brands. Jewelry, watches, and bags are the strongest-growing segments due to their investment potential and asset preservation, the rarity of their brand and design elements, and versatility.

Tianbing Zhang, Deloitte Asia Pacific Consumer Products & Retail Sector leader, says, “In 2023, China’s luxury sector is on a trajectory for a robust recovery, solidifying its position as a critical market in the global brand landscape. Our analysis indicates a maturing Chinese consumer base, where luxury items are increasingly seen not merely as social capital, but as assets for personal enjoyment and long-term investment. On the channel front, the accelerated digital transformation of China’s luxury marketplace has elevated online platforms into indispensable touchpoints along the consumer journey. Looking ahead, the future competitive advantage for brands will hinge on deploying diverse and innovative content strategies.”

Multiple touchpoints, rich content, and a complete value chain in China’s digital landscape are building a distinctive local luxury ecosystem. Chinese luxury consumers are shifting to more diverse online platforms, with 53% having purchased via online channels, including official brand websites (48%), official flagship e-commerce stores (43%), content platforms (39%), and luxury e-commerce platforms (26%).

Online content platforms have become integral to the luxury consumer journey, with 34% of consumers believing short video product descriptions are more detailed and 28% stating that short videos have richer content. Apart from product reviews and unboxing, Chinese consumers also want to understand the story behind a brand. Short videos and livestreams are the best carriers for this authentic content with stories, surprises, and fun. Thanks to its distinctive content creation and distribution system, Douyin has amplified the luxury industry’s voice within its ecosystem.

Xueqin Wang, vice president of the Ocean Engine Consumer Goods Business Center, adds, “In recent years, the digitalization of the global luxury market has been transformative, fundamentally altering consumer behavior within an increasingly digital content ecosystem. Short-format video, a vital content medium, is progressively ingrained in consumer interest cultivation and purchase decision-making. Douyin, one of China’s leading short-video platforms, is setting new standards in online marketing efficiency through data-driven insights, key performance metrics, and strategic optimization. In collaboration with Ocean Engine, a comprehensive data and content platform, and Deloitte, we offer a tailored approach enabling luxury brands to precisely identify their optimal business channels and consumer touchpoints. This strategic alignment serves to bolster market sustainability in China.”

According to the white paper, Chinese consumers rank easy to wear every day (49%), self-rewarding (47%), and fashionably designed (35%) as the top three considerations when buying luxury. Douyin E-commerce achieved exponential growth in gross merchandize value (GMV) and paid users and merchants over the first half of 2023, with GMV surging even higher during festivals and shopping seasons like Qixi Festival and Valentine’s Day, underlining the effectiveness of emotional marketing.

Qing Mu, vice president of Douyin E-Commerce, says, “Douyin E-commerce has been upgraded from interest e-commerce to omnichannel interest e-commerce. By skillfully merging compelling content that sparks shopping interest with a well-designed product shelf catering to active consumer needs. Douyin offers a holistic approach to the consumer journey, unlocking significant growth opportunities. Over the past two years, numerous brands have ventured into Douyin’s ecosystem, rigorously testing and validating its business models. By utilizing a well-curated mix of high-quality content, superior service, and officially authenticated products, these brands effectively satisfy the diverse consumption patterns of Douyin’s user base. This creates a streamlined, end-to-end consumer experience, from brand engagement to transaction conversion. The synergy between luxury brands and Douyin E-commerce promises a future filled with potential.”

Webin Lin, head of Ocean Engine Business Analysis, adds, “As of the first half of 2023, Douyin stands as a pivotal channel in China’s luxury narrative, captivating an impressive 150 million users with a keen interest in high-end products. Notably, 73% of China’s luxury consumer base actively engages with Douyin, a statistic unmatched by any other platform regarding reach, brand engagement, and conversion rates. As we move forward, we are eager to collaborate with brands to effectively communicate the nuanced attributes of luxury – elegance, intelligence, and heritage – through the expansive reach of Douyin.”

Crystal Wang, Deloitte China Consumer Products & Retail Sector Financial Advisory leader, concludes, “As Chinese luxury consumers’ mindset and channel preferences continue to evolve, the key to success lies in delivering excellence at every touchpoint by understanding their deeper needs for products, content, and services.”

Click here to read the white paper. https://www2.deloitte.com/cn/en/pages/finance/articles/whitepaper-on-douyin-luxury-industry.html

About Deloitte China

Deloitte China provides integrated professional services, with our long-term commitment to be a leading contributor to China’s reform, opening-up and economic development. We are a globally connected and deeply locally-rooted firm, owned by its partners in China. With over 20,000 professionals across 30 Chinese cities, we provide our clients with a one-stop shop offering world-leading audit & assurance, consulting, financial advisory, risk advisory, business advisory and tax services.

We serve with integrity, uphold quality and strive to innovate. With our professional excellence, insight across industries, and intelligent technology solutions, we help clients and partners from many sectors seize opportunities, tackle challenges and attain world-class, high-quality development goals.

The Deloitte brand originated in 1845, and its name in Chinese (德勤) denotes integrity, diligence and excellence. Deloitte’s professional network of member firms now spans more than 150 countries and territories. Through our mission to make an impact that matters, we help reinforce public trust in capital markets, enable clients to transform and thrive, and lead the way toward a stronger economy, a more equitable society and a sustainable world.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients.

Deloitte Asia Pacific Limited is a company limited by guarantee and a member firm of DTTL. Members of Deloitte Asia Pacific Limited and their related entities, each of which are separate and independent legal entities, provide services from more than 100 cities across the region.

Please see www.deloitte.com/about to learn more.

Disclaimer

This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms or their related entities (collectively, the “Deloitte organization”) is, by means of this communication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser.

No representations, warranties or undertakings (express or implied) are given as to the accuracy or completeness of the information in this communication, and none of DTTL, its member firms, related entities, employees or agents shall be liable or responsible for any loss or damage whatsoever arising directly or indirectly in connection with any person relying on this communication. DTTL and each of its member firms, and their related entities, are legally separate and independent entities.

Tapping into India’s Thriving Market for Farm Commodities

Live News

September 29, 2023

Source: Press Release Service

Opinion of Dr Gordon Rajendram

New Zealand, renowned for its agricultural practices, has long been a global hub for exporting high- quality farm commodities. Historically, New Zealand has heavily relied on a few key markets for its agricultural exports, with Australia and China being prominent trade partners. Beijing’s attempts to punish neighbouring Australia through trade for perceived intransigence over issues from the origin of COVID-19, to spying and human rights, has been noted in New Zealand. The percentage of New Zealand’s goods exports going to China dropped to 29% in the year to April from 31% in 2022, the first time since 2015 that the share of exports to China has dropped.

Soil fertility and soil health are critical for farming practices in New Zealand, as they directly impact farm profitability; however, during the recent recession and inflation in New Zealand, the cost of fertilization has risen, underscoring the importance of sustainable farming practices.

However, in an ever-evolving global economic landscape, diversifying export markets becomes not just a strategic choice but a necessity. India, with its burgeoning population and rapidly growing middle class, presents a significant opportunity for New Zealand to expand its agricultural exports. This article explores the imperative for New Zealand to diversify its export markets and why India stands out as a substantial and promising destination for New Zealand-produced farm commodities.

The Need for Market Diversification:
Diversifying export markets is a sound economic strategy for any nation. Relying too heavily on a single market can leave a country vulnerable to economic downturns, trade disputes, or shifting global trends. The reliance on Australia and China as primary export markets has served the country well, but it’s crucial to reduce this dependence to ensure long-term economic stability and growth.

Economic Resilience: The COVID-19 pandemic demonstrated the fragility of global supply chains and the importance of having diverse export markets. New Zealand, like many other countries, faced disruptions in trade during the pandemic, which highlighted the need for a more resilient and adaptable export strategy.

Trade Uncertainties: Geopolitical tensions and trade disputes can adversely affect established trade partnerships. New Zealand must hedge its risks by diversifying its export destinations and reducing dependence on any single market.

Capitalizing on Growth: India’s economic growth story is compelling. With a population exceeding 1.3 billion people and a rapidly growing middle class, the demand for high-quality food products, including New Zealand’s farm commodities, is on the rise. Capitalizing on India’s economic growth can be a boon for New Zealand’s agricultural sector.

India: A Lucrative Market for New Zealand’s Farm Commodities
India, often referred to as the “world’s largest democracy” and the “fastest-growing major
economy,” offers New Zealand an array of opportunities in the realm of agricultural exports. Here’s why India is an ideal market for New Zealand-produced farm commodities:

Growing Middle Class: India’s middle-class population is expanding rapidly, leading to increased disposable incomes and changing consumption patterns. This demographic shift is driving demand for premium and high-quality food products, which New Zealand is well-positioned to supply.

Health-Conscious Consumers: Indian consumers are becoming increasingly health-conscious, seeking out organic and sustainably produced foods. New Zealand’s reputation for eco-friendly and responsible farming practices aligns perfectly with this trend.

Dairy Dominance: New Zealand is globally recognized for its dairy products. India’s burgeoning dairy industry and rising demand for milk and dairy products present significant export opportunities for New Zealand’s dairy producers.

Meat Exports: New Zealand’s meat industry, particularly lamb and beef, is renowned for its high quality. India’s appetite for meat is growing, and New Zealand can tap into this market by supplying premium meat products.

Trade Relations: Bilateral trade relations between New Zealand and India have been strengthening, with both countries showing a keen interest in expanding their economic ties. This favourable political climate bodes well for increased agricultural trade.

Conclusion
As New Zealand seeks to diversify its export markets and reduce reliance on a few key trading partners, India emerges as a promising destination for its farm commodities. With a rapidly growing middle class, changing consumption patterns, and increasing demand for high-quality agricultural products, India offers a substantial opportunity for New Zealand to expand its agricultural exports and secure long-term economic growth. By strategically tapping into the Indian market and addressing challenges through careful planning and partnerships, New Zealand can solidify it’s position as a global leader in agricultural exports.

Media Release 29 September 2023

MIL OSI

Manufacturing Trends We’ll All Need in the Future

Live News

September 29, 2023

Source: Press Release Service

The world of manufacturing is on the cusp of a profound transformation, driven by a convergence of technological advancements, economic shifts, and changing consumer demands. As we stand at the threshold of a new era, it becomes increasingly evident that the manufacturing trends of the future will be vastly different from what we have known in the past. This transformation promises not only to reshape industries but also to redefine the way we perceive and interact with the products that shape our lives. So, here are some of the most important manufacturing trends that are poised to shape the future of production and usher in a new era of innovation and efficiency.

Smart Manufacturing and Industry 4.0

The concept of “Industry 4.0” has been a buzzword for some years, especially with business owners who are hoping to help their companies grow and keep boosting their sales, but its impact is now beginning to be felt on a global scale. Smart manufacturing, characterized by the integration of digital technologies, artificial intelligence, and the Internet of Things (IoT) into production processes, is revolutionizing the way goods are made. Factories are becoming interconnected ecosystems where machines communicate, learn, and optimize production in real time. This not only reduces costs and waste but also allows for unprecedented customization and responsiveness to market demands.

Additive Manufacturing and 3D Printing

Additive manufacturing, often referred to as 3D printing, is not just a technology for prototypes anymore; it’s evolving into a mainstream production method. This trend enables manufacturers to create complex, customized, and lightweight parts with incredible precision and speed. From aerospace components to healthcare implants, 3D printing is altering the traditional supply chain, making it more efficient, decentralized, and environmentally friendly.

Sustainable and Eco-Friendly Manufacturing

Sustainability is no longer an option but a necessity in manufacturing. As the world grapples with environmental challenges, manufacturers are adopting eco-friendly practices with increasing urgency. This includes using renewable energy sources, reducing waste through circular economy principles, and developing materials that are not only robust but also biodegradable. Sustainability is not just a moral obligation; it’s becoming a competitive advantage in a world where conscious consumerism is gaining momentum.

Vibration Monitoring
Remote vibration monitoring is a cutting-edge technology that has gained significant traction in various industries, particularly in manufacturing, infrastructure, and predictive maintenance. It involves the real-time collection and analysis of vibration data from machinery and structures, often from a distance, using advanced sensors and connectivity solutions. The amazing remote vibration monitoring technology enables engineers and maintenance professionals to continuously monitor the health and performance of critical equipment or infrastructure, even in remote or hard-to-reach locations. By detecting anomalies and deviations in vibration patterns, remote monitoring systems can predict potential failures, helping organizations proactively schedule maintenance activities, minimize downtime, and ultimately improve operational efficiency and safety.

Reshoring and Localized Production

The COVID-19 pandemic exposed vulnerabilities in global supply chains, prompting many companies to reconsider their manufacturing strategies. A growing trend is the reshoring of production, bringing it closer to consumers. This move towards localized production not only reduces supply chain risks but also supports local economies and reduces the carbon footprint associated with long-distance transportation.

Human-Robot Collaboration

The integration of robots into the manufacturing process is not new, but their role is evolving. Robots are no longer just tools for repetitive tasks; they are becoming collaborative partners with human workers. Advanced robotics, coupled with AI that’s helping the economy grow, enables robots to work alongside humans, taking care of monotonous or dangerous tasks while humans focus on creativity, problem-solving, and quality control. This symbiotic relationship between humans and robots promises higher efficiency and safety on factory floors.

The manufacturing landscape is in a state of flux, driven by the relentless march of technological innovation, the imperative of sustainability, and the lessons learned from global disruptions. As these trends continue to evolve and intertwine, they will define the future of manufacturing, shaping industries, economies, and the very nature of the products we use in our daily lives. Manufacturers who embrace these trends will not only survive but thrive in this dynamic and exciting era of manufacturing evolution. The future is being built today, and it promises to be more efficient, sustainable, and innovative than ever before.

Media Release 29 September 2023

MIL OSI

Devonport 7-Day Pharmacy’s Guide to Navigating Allergies

Live News

September 29, 2023

Source: Press Release Service

We know that spring is a season of renewal and rejuvenation, but for many, it also brings the unwelcome arrival of allergies. The pollen released by blooming flowers and trees can lead to sneezing, itchy eyes, and congestion. However, here at the Devonport 7-Day Pharmacy, we can help you enjoy this season and appreciate the turning of the clocks as the days get longer.

Identify Your Triggers: Understanding which allergens affect you is the first step. Pollen from different plants can have varying effects on
individuals. Knowing your specific triggers allows you to tailor your approach to managing allergies effectively.

Keep Indoor Air Clean: Regularly clean your living space to minimize allergen exposure. Vacuum carpets, wash bedding, and consider using
high-quality air purifiers with HEPA filters. This helps maintain clean indoor air, reducing the likelihood of allergens circulating.

Plan Outdoor Activities Wisely: Timing matters when it comes to outdoor activities. Pollen levels are typically highest in the early morning
and late afternoon. Opt for outdoor excursions during midday when pollen levels are lower.

Protect Your Eyes and Skin: Wear sunglasses to shield your eyes from pollen, and consider applying a barrier cream or lotion to your skin before heading outdoors. This creates a protective layer that can help prevent pollen from settling on your skin.

Natural Remedies and Teas: Local honey, with its trace amounts of local pollen, may help build tolerance over time. Herbal teas like chamomile and peppermint, known for their natural antihistamine properties, can provide relief from allergy symptoms.

Consult a Healthcare Professional: If allergies persist or become severe, seek advice from a healthcare professional. They can recommend over-the-counter or prescription medications or even allergy shots for more severe cases.

At the Devonport 7 Day Pharmacy, we have an awesome team who can help you take proactive steps, you can embrace spring with open arms, enjoying the season to its fullest while effectively managing allergies. Remember, a little preparation goes a long way in ensuring you make the most of this enchanting time of year. So come along to the store or get in touch and we can work something out together.

Contact Devonport 7-Day Pharmacy
09 445 4000
www.devonport7daypharmacy.co.nz

Media Release 29 September 2023

MIL OSI

MAD Media Launching Digital Billboard in Taupo

Live News

September 26, 2023

Source: Press Release Service – New Zealand

Exciting developments on the Horizon for Taupō and MAD Media!

MAD Media is very excited to launch a new digital billboard in Taupō, where they can get your messages up in lights.

While the team has worked effortlessly in Taupo to prepare for the launch, it has become evident that the town has so many incredible things to offer.

The area is preparing itself for a fantastic line-up of events that will leave locals and visitors alike thrilled.

The Boss – Bruce Springsteen Experience – 6th of October

Rock ‘n’ roll enthusiasts, rejoice! ‘The Boss’ Bruce Springsteen Experience is coming to town, delivering a high-octane tribute to the iconic Bruce Springsteen and the E Street Band. With a full nine-piece line-up, this show is known for its electrifying performances and has garnered rave reviews worldwide.

Eclipse – The Music of Pink Floyd in Full Quadraphonic – 7th of October

Music lovers, get ready to celebrate 50 years of Pink Floyd’s ‘Dark Side of The Moon’ with Eclipse. This immersive concert experience features full quadraphonic sound and state-of-the-art lighting, transporting audiences into the world of Pink Floyd like never before.

Equifest Taupō 2023 – 13th – 15th of October

Horse enthusiasts, mark your calendars! This three-day equine festival promises a mix of educational seminars, industry experts, fierce competitions, and spectacular night shows. Plus, there’s plenty of shopping for horse-related products.

Taupo Ultramarathon – 14th – 15th of October

Calling all runners! Experience New Zealand’s most runnable Ultramarathon this October. The event offers various distances suitable for all fitness levels, all set against the breathtaking backdrop of Great Lake Taupō.

Laid Out at the Lake 2023 – 28th of October

Car enthusiasts don’t miss ‘Laid Out at the Lake’ in late October. This Minitruck and Lowrider show at the Great Lake Centre promises a visual feast of customized vehicles and a fun day out for the family.

Taupō is gearing up for an eventful season ahead. Whether you’re a lover of music, sports, or culture, these events have something special in store for you. MAD Media’s new digital billboard will ensure you won’t miss out on any of the action! The team at Mad Media are looking forward to serving the Taupō community to the best of their ability

Keep up to date with all the action here:
https://www.lovetaupo.com/en/see-do/events/

Media Release 26 September 2023.

MIL OSI

Banked NZ named as Plain Language Awards 2023 finalist

Live News

September 22, 2023

Source: Press Release Service – Auckland

Auckland, New Zealand – Personal finance information website Banked has been named as a finalist in this year’s Plain Language Awards.

Banked, which helps New Zealand consumers navigate topics including insurance, investing, and credit cards, earned the distinction under the ‘Best Plain Language Website — Private Sector’ category.

“Our goal at Banked is to help Kiwis better understand financial products and services so they can make the best decision for them,” says Kevin McHugh, Head of Publishing at Banked.

“To do this, our guides must be well researched and focussed on the needs and questions of the people we serve. But they also have to be easy to understand, logically structured, and free from unnecessary jargon.

“Being a finalist for this year’s Plain Language Awards is great recognition of our work and shows us that we’re on the right track. We will continue to make all of our content as clear and straightforward as possible,” says McHugh.

Banked’s guides, reviews, and product comparisons are free to access for all New Zealanders. The website also conducts research and surveys that aim to shine a light on consumer issues and concerns.

Organised by the not-for-profit WriteMark Plain English Awards Trust, the annual Plain Language Awards aim to raise the bar for clear communication. Finalists and award winners will be celebrated at a ceremony at Parliament in Wellington on October 26.

Media Release on 22 September 2023

Media Contact
Kevin McHugh, Banked
hello@banked.co.nz
021 08837789
https://www.banked.co.nz/

MIL OSI

Boxfish Research renames to Boxfish Robotics

Live News

September 13, 2023

Source: Press Release Service – New Zealand

Boxfish Research is excited to announce the official renaming to Boxfish Robotics. The decision reflects the company’s evolving focus and product line, emphasizing its commitment to underwater exploration and robotics technology.
As Boxfish product portfolio advanced, with a diverse range of robotics systems, both tethered and untethered, we recognized the need for a name that better represents our current scope and aspirations. Hence, Boxfish Robotics emerged as the ideal identity to embody our innovation-driven vision.
The original name, Boxfish Research, was rooted in ties to scientific exploration. At that time, we focused on offering 360 cameras, ROVs and custom solutions, catering to our esteemed clientele in marine research and served their exploration and research endeavors.

Boxfish Robotics mission
As Boxfish Robotics, our mission remains: to lead the underwater robotics revolution with unparalleled innovation, excellence clarity in underwater imagery, and a commitment to sustainable ocean exploration.

About Boxfish Robotics
Boxfish Robotics stands as a distinguished underwater technology company, specialising in the design of ROVs and HAUVs. These systems provide to gain profound insights, experience, and work within the underwater realm. Boxfish Robotics’ technologies have proven their capabilities across various industries, including submerged asset inspection, offshore energy, marine science, expedition research vessels, aquaculture, biosecurity, and cinematography.
Drawing from our expertise and customer-centric approach, we proudly offer user-friendly, actively stabilised submersibles that combine ultra-high-definition video with advanced sensing capabilities. Our ROVs, including the inspection class Boxfish Alpha, the expeditionary class Boxfish ROV, and the versatile cinematography drone Boxfish Luna, set new standards for safety, ease of operation, and productivity for industry professionals. Our robust, stable, and highly maneuverable ROV platform provides the flexibility to upgrade with sensors, accessories, and autonomous features to meet evolving demands.

Boxfish autonomous drone ARV-i
In collaboration with Norwegian company Transmark Subsea, we developed the autonomous underwater resident vehicle, ARV-i, tailored to continuously monitor and inspect underwater assets for offshore industries. ARV-i, is powered by advanced Artificial Intelligence and sensor integration, facilitates automated and remote operations, while ensuring efficient and precise data collection.
“As Boxfish Robotics, we are delighted to announce the renaming, symbolising a transformative phase in our operations. Boxfish Robotics embodies our passion for innovation and dedication to the future of our oceans. Through our advanced robotics systems, we aspire to empower researchers, explorers, and industry professionals worldwide, facilitating a deeper understanding and responsible interaction with the underwater world.” – Craig Anderson, Co-founder of Boxfish Robotics.

Additional Information:
With our renaming, we kindly request our partners customers to update their records and visit us at: www.boxfishrobotics.com Here, you can access the latest information on our products, services, and ongoing innovations.

Media Release 13 September 2023.

MIL OSI

Guitar Tales Across Borders: A journey of Two Guitarists

Live News

August 29, 2023

Source: Press Release Service – New Zealand

Prepare to be transported on a mesmerizing journey of sound, culture, and storytelling as “Guitar Tales Across Borders” unfolds at The Titirangi Theatre on October 15, 2023. Presented by the Perfectum Events, this extraordinary musical event will feature the exceptional talents of Ismail Davids and Ricky de Medeiros.

Breaking Boundaries Through Music
Step into a world where melodies transcend continents and stories are woven through strings. ‘Guitar Tales Across Borders’ isn’t just a performance; it’s an immersive experience that bridges the gap between cultures and genres. Ismail Davids, a masterful guitarist born into diverse heritage and raised across the globe, and soulful Gypsy singer, joins forces with Ricky de Medeiros, a musical virtuoso hailing from Brazil.

A Fusion of Melodies and Narratives
Picture captivating guitar melodies infused with Spanish Flamenco, Afro-Cuban, Brazilian, and Arabic rhythms. Imagine soulful vocals that traverse languages and cultures, connecting hearts with their authenticity. This is the essence of “Guitar Tales Across Borders,” a journey of musical exploration and storytelling that resonates with audiences worldwide.

Unveiling the Artists
Ricky de Medeiros effortlessly fuses Bossa Nova, classical guitar fingerstyle, Latin grooves, and flamenco techniques. His stage presence, enriched by collaborations with Latin Grammy Award Winners, creates an enchanting spectacle.
Ismail Davids, with his Spanish guitar strings and evocative voice, crafts a symphony of cultural fusion and raw emotion. His mastery spans genres, from Spanish Flamenco to Afro-Cuban rhythms, leaving an indelible mark.
“We wanted to create a show that celebrates the diversity and richness of music from different parts of the world,” says Ismail Davids. “We hope to inspire our audience with our stories and songs that reflect our passion and heritage.”
Ricky de Medeiros adds: “We are very excited to share our musical journey with the people of Auckland. We believe that music can bring people together and create harmony across borders.

A Night to Remember
As the curtains rise at The Titirangi Theatre, Auckland, on 27 September 2023, “Guitar Tales Across Borders” will come alive. Audiences will witness the interplay of melodies, stories, and artistry that transcends boundaries, echoing in hearts long after the final notes.
Don’t miss this unique opportunity to experience a captivating musical journey that fuses cultures and harmonies.

Event Details:
Title: Guitar Tales Across Borders
Date: 27 September 2023
Time: 7.00-9pm
Venue: The Titirangi Theatre, Auckland
Tickets and Information: https://www.ismaildavids.com/events-calendar or Eventbrite

MIL OSI

A Few Lessons from Running NZ’s First AI Ad Agency

Live News

August 15, 2023

Source: Press Release Service

Launching adagency.co.nz, New Zealand’s first AI-powered ad agency (back in January 2023), was a strange move on my part. Especially given that I don’t actually work in advertising. However, this unique journey has provided me with some intriguing insights:

1. AI is Unbelievably Capable; It’s Our Prompts That Suck – AI doesn’t fail us; we fail it. A well-structured prompt can transform the mundane into the magnificent. Think of it like a recipe: better ingredients yield a tastier dish.

2. AI is as Stubborn as a Goat – Just when you think you’ve got its direction figured out, it takes an unexpected turn. But don’t give up; every challenge has a workaround. A pro tip? Frame your prompts positively. Avoid negatives like ‘no’ or ‘don’t’; the AI responds more fluidly to affirmative language.

3. The Battle for Creativity with AI – Steering AI towards creative thinking, especially in advertising, is a challenge. Using the word ‘AD’ often triggers a very formulaic/template response. It might not always be intuitive, but with persistence and clever prompts, breaking the mold is achievable.

4. Test, Test, Test – Turn it into a team sport, even a competition. Invite the entire company to compete in writing prompts. With AI, there often isn’t a clear rhyme or reason; sometimes, success comes down to a bit of luck and a lot of persistence.

5. Take the Free Money on the Table – Don’t wait for the dinosaurs, the legacy ad agencies, to give the green light. Be bold, jump in, and embrace the unknown. Be the pioneer, coin new terms, and lead the way. After all, fortune favors the brave.

AI is not just the future of advertising; it’s the present. The intersection of AI and human creativity will define the next era of advertising. How we navigate this merger will shape our industry’s trajectory.

Media Release 15 August 2023.

MIL OSI

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