Is virtual reality the future of market research?

Source: Massey University Alexander Schnack and the virtual relaity system he developed for his PhD research. Alexander Schnack started out with a pretty standard marketing topic...

Too many caught out by insurance disclosure rules

Source: Massey University Should consumers be expected to know everything an insurance company requires? By Dr Micheal Naylor Fair Go viewers will be familiar with the sad case...

Retail survey shows physical stores are far from dead

Source: Massey University The Big Issues in Retail survey ask retailers about their business decision making each year. While online sales are growing, retailers are not...

Calling for ideas to transform the NZ primary sector

Source: Massey University The Rural Innovation Lab is an opportunity for the primary sector to experiment with, and drive, technology and innovation. The Rural Innovation Lab (RIL)...

An alternative to KiwiBuild that makes economic sense

Source: Massey University KiwiBuild will transfer enormous wealth from the public to the lucky few, Dr Oscar Lau says. By Dr Oscar Lau The government claims that...

First sport management grads already scoring goals

Source: Massey University Sport management student Larissa Futter already has a job with Auckland Netball. The first cohort of students to do Massey’s new Bachelor Sport...

Falling prices and mortgage rates mean more affordable homes

Source: Massey University Housing affrdability improved in seven out of 13 regions over the last quarter. The latest Massey University Home Affordability Report shows a 4.4...

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