DARFIELD, NZ — Creativity, long believed to be a uniquely human trait, is being redefined by AdAgency.co.nz, the world’s first AI-powered advertising agency. This trailblazing Kiwi company is stirring up the creative industry with an innovative approach – using artificial intelligence to bridge the gap between human imagination and computational creativity.

AdAgency.co.nz’s fresh strategy features an easy-to-use brainstorming game powered by AI. Users can build their own brainstorming team with any characters they want, real or fictional, such as Cleopatra or even Santa Claus, making the creative process more dynamic and engaging.

“AI is no longer just a tool; it’s becoming a creative partner,” says founder Damon of AdAgency.co.nz.

AdAgency.co.nz strongly believes in the potential of AI to rival human creativity. With their AI-powered brainstorming game, they are not just predicting a future where AI plays a central role in creative industries — they are actively shaping it.

As they continue to challenge the creative status quo, AdAgency.co.nz invites everyone — from business owners to aspiring creatives — to experience the new frontier of AI-powered creativity.

About AdAgency.co.nz

Launched in January 2023, AdAgency.co.nz is the world’s first AI-powered ad agency. Based in New Zealand, the company is committed to pushing the boundaries of AI creativity. Their unique brainstorming game offers an interactive and fun way to engage with the creative process, revolutionising the world of advertising.

Media Release on 18 May 2023

Media Contact
Damon, Advertising Limited
Email: damon@adagency.co.nz
Phone: 0210569660
Website: https://www.adagency.co.nz

MIL OSI

Official looking Tooth Fairy inspection sheets available online offer parents another way to discus tooth health with their children. For parents who discus the Tooth Fairy with their children the Webpage complete with breaking news video.

For parents who discus the Tooth Fairy with their children the web page is complete with a breaking news video and forms to show the children.

The forms were created by Daniel of Custom Branded and are available for download absolutely free, when approached for comment Daniel said “The Department reached out to us to help with the form, originally we thought it was a joke as we don’t advertise design services, but here we are”.

Daniel has used the form with his son when he lost his first tooth, though he had already heard about payment being dictated by tooth quality by his aunt “He was beyond happy to have received a small bonus for it being his first tooth” which the fairy had noted on the form.

www.nztoothfairy.com is live now.

Media Release on 8 April 2022

Media Contact
Daniel Sharp, Custom Branded
Email: media@custombranded.co.nz
Phone: 09 358 1249
Website: https://www.nztoothfairy.com
Video: https://www.youtube.com/watch?v=T_OfxfIJLH0

MIL OSI

Timberwink Studio is a household name for newlyweds who relied on graphic designer and business owner Riz to help them design and print the wedding stationery of their dreams.

However, knowing she could make a difference in more lives, Riz established a Give Back scheme in 2019 that would allow her to donate a portion of their shop sales to those who needed them the most around the world.

According to Riz, giving back was a core value of hers, and she wanted to make sure she could support organisations and charities close to her heart.

“It will forever be a part of the way I want to run this business,” she says.

So far, Timberwink Studio has supported many people in need, such as single mums starting and maintaining small businesses and orphans worldwide.

Zaytoun, an organisation in Jenin based around olive tree planting, is one of many to benefit from Timberwink Studio’s support. This organisation relies on donations of olive trees to support farmers who have lost crops, small farmers, women landowners, and young farmers with inherited or acquired land.

Some of Timberwink Studio’s funds are also donated to UNICEF, which advocates for child rights, and One Ummah, a charity centred around orphan sponsorship and water sanitation.

Riz says that by supporting Timberwink Studio, you’re also supporting charities and organisations in need.

“You can play a key role in the expansion of our reach so that we’re able to give more to charities that need our help around the world. As the business grows, our support grows.”

About Timberwink
Timberwink Studio is a graphic design and print business in West Auckland specialising in wedding stationery and DIY templates. Whether you’re looking for wedding invitations, reception stationery, or signage, you can rely on Timberwink Studio and experienced graphic designer Riz to have what you need. Timberwink Studio offers semi-custom designs, bespoke designs, and DIY templates that you can edit and print yourself. Proceeds from all shop sales go to charities and organisations in need.

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Media Release on 2 December 2021

Media Contact
TimberWink Studio
hello@timberwinkstudio.com
https://timberwinkstudio.com/
https://www.youtube.com/watch?v=99Dl36l_bX0

MIL OSI

CEO Glen Maguire says the training courses, focusing on Google Ads and organic search engine optimization (SEO), could help businesses be more visible in the online space to potentially boost sales.

“Before the COVID-19 pandemic, consumers were already researching and buying products online, rather than visiting a business in-person. Even in 2019, paid and organic search traffic sat at 68%.

“Various worldwide lockdowns caused by COVID-19 has made online shopping and browsing even more popular, which means businesses without expert knowledge of Google Ads and SEO to highlight their business in search results could be left behind,” Glen says.

As SEO and Google Ads service providers are now faced with a surge in demand, many have become unaffordable for the average small to medium-sized business, which Glen says Clickthrough is trying to combat.

“To help counter this, we have introduced customised Google Ads and SEO courses that we tailor to each client’s requirements. These courses are run online using web meet technology and are hosted live, 1:1 with one of our expert trainers. They are brimming with practical tips and ideas and are geared towards helping businesses and eCommerce stores manage their search marketing campaigns in-house, handing control to the owner.”

At this stage, Clickthrough offers courses to any English-speaking company around the world. Long-term plans include offering the courses in other languages. The courses are suited to B2C and B2B businesses and e-Commerce operators in any sector.

To date, Clickthrough has successfully trained hundreds of companies across a diverse range of industries such as travel, online shopping, health, beauty, fashion, government, not for profit and real estate.

About Clickthrough
Founded in 2009, Clickthrough is a specialist search engine marketing training services provider headquartered in Auckland, New Zealand.

Media Release 11 October 2021

Media Contact
Glen Maguire, Clickthrough SEO
hello@clickthrough.co.nz
021 344050
Website: https://www.clickthrough.co.nz/training-courses/
Video: https://www.youtube.com/watch?v=ib3yrLjOpaU

MIL OSI

The unwelcome return of Covid-19 to our shores has seen New Zealand move back into lockdown, putting pressure on business owners and leaders as they struggle to maintain some semblance of business continuity.

Lockdowns cast light on the digital preparedness of organisations in terms of their ability to reach and interact with potential customers. While a handful of businesses deemed essential can continue to trade at Level 4, the majority rely solely on their online presence to make any degree of impact in the market during this time.

For most business owners and leaders, a main response to these restrictions is to take a hard look at their marketing strategy with a view to stimulating interest and raising their organisation’s online profile. However Growth Partners, specialists in digital transformation and business growth strategies, would advise extreme caution around this approach.

Mal Jack, co-founder of Growth Partners, explains why. ‘When Covid hit last year, Growth Partners were keen to contribute our expertise to help businesses find a way through the crisis. Over the course of six months, Growth Partners helped upwards of ninety organisations to find solutions to lockdowns and the so-called “new normal”. While the majority stated marketing as the number one issue they wanted assistance with, in reality not a single one had developed a compelling message worth taking to the marketplace.’

In fact, data gathered from these ninety business continuity programmes highlighted two critical mistakes that would have made any marketing initiatives an expensive and pointless exercise:
Not one business could clearly define what made them different from their competitors, resulting in marketing messaging full of meaningless generalisations.
None had a strong enough customer focus, causing a disconnect between them and the very people they were trying to attract Mal continues, ‘An inability of a business to differentiate is a serious problem. Marketing messaging must be unique, clear and compelling – and it must resonate with your target audience. If it doesn’t, at best you will waste your money. At worst, you risk driving your potential customers straight to the arms of your competitors.’

Introducing Growth Partners’ LeadFlo®
In response to the overwhelming lack of ability to differentiate and correctly target customers, Growth Partners have developed LeadFlo®, a proprietary technology designed to extend the capability of business owners in this area. LeadFlo® assists businesses to:
Create dynamic and impactful differentiators that give customers compelling reasons to engage with them
More accurately target customers who will be of most value
Gain vital knowledge around how to use the right differentiators with the right customers at the right time
Strengthen their ability to provide effective marketing communication briefs to copywriters and marketeers
More information about this 12-session programme can be found on the Growth Partners website where you can also book a free demonstration. Qualifying customers can apply for funding for this programme through Regional Business Partners.

About Growth Partners
Growth Partners is a digital transformation company that specialises in providing proven growth strategies for the SME market. With a strong emphasis on effective marketing that generates quality leads and that aligns with current search behaviour of customers, Growth Partners have become market leaders in business growth.

Media Release 2 September 2021.

MIL OSI

Clickthrough has been providing cutting-edge search marketing services since 2009, with emphasis on helping New Zealand websites and eCommerce stores achieve sustainable results. Wanting to make sure they can create websites that deliver results, they have been working hard behind the scenes to make their website more user-friendly.

According to Clickthrough Chief Motivator Glen Maguire, the Clickthrough website needed to walk the talk by providing a better and faster website experience for mobile browsers in anticipation of Google’s Core Web Vitals update in June 2021.

“A Conversion Ratio Optimisation (CRO) review of our website in March highlighted a few key usability snags that were hindering users from finding what they were looking for. For example, the website was loading way too slow for smartphone users, which is also crucial for organic search rankings. We knew we had to act quickly, as Google is releasing a major update in June 2021, which will penalise sites that have a slow load speed.”

“We completed our website’s transition in May, and we’re delighted with the results we’ve been seeing. The site now regularly achieves a load speed of over 90% for both mobile and desktop browsers. Before the relaunch, we were achieving a sub 30% score on mobile. We’re also happy with the initial boost in organic rankings we are achieving with the new site.”

Clickthrough wishes to lead by example, showing new and existing customers the importance of fast load speeds, especially with such an important update on the way. If you would like to know more about Clickthrough’s search marketing services, or you’re interested in learning how they can help prepare your website for Google’s pending Core Web Vitals update, contact Clickthrough Digital today. Email hello@clickthrough.co.nz or phone 0508 254 258.

About Clickthrough
Clickthrough is a digital services provider that has been servicing customers throughout New Zealand since 2009. They offer a range of custom training courses, SEO, Adwords training, reporting and CRO, social media marketing, web copywriting, Google Analytics, and more.

Media Release – May 2021

Media Contact
Glen Maguire, Clickthrough SEO New Zealand
Email: hello@clickthrough.co.nz
Phone: 0508 254 258
Website: https://www.clickthrough.co.nz/

MIL OSI

Web Infinity NZ is pleased to announce we are now offering affordable, fixed priced website marketing packages for builders, electricians, plumbers, roofers and all other tradies.

These packages include;
1) A website that converts visitors into customers
2) A Google marketing campaign to launch your site to the 1st page of Google

Find out more by visiting https://webinfinity.nz/tradies-website-marketing-specialists/

Web Infinity are based in Wellington but are available to help tradies all over New Zealand.

For tradies that have a website but it isn’t generating enough customers, Web Infinity now offers a free audit on your website to help you work out why.

Media Release on 8 April 2021

Media Contact
Sales Team, Web Infinity NZ
Email: hello@webinfinity.nz
Phone: 0800 112 192
Website: https://webinfinity.nz/tradies-website-marketing-specialists/

MIL OSI

Creative Content has created a series of free marketing and copywriting guides to support New Zealand’s SME’s – packed with helpful tips for marketing your business online, including how to write your own optimised website copy. 

New Zealand’s small and medium enterprises (SMEs) account for over 95% of all businesses in New Zealand, and according to the Government, employ approximately 29% of the country’s workforce.  
However, COVID and the subsequent economic slump has given many of our small businesses a hit.

Even more worrying, recent SATAA new small Business Recovery research by American Express has revealed that around one-third (32%) of businesses need consumers spending to lift within the next month or two just to stay afloat throughout 2021.

We know that not everyone can afford to hire a Content Marketing Agency to help them get clients, especially in the current climate, so we’re doing what we tell our clients to do. Creating great resources for free.

These three free guides will teach you: 

• A website copywriting template that you can use to write engaging and relevant copy.
• The questions you need to ask yourself (and your clients) to write the best web copy for your business.
• Website content best practices – and the things you must avoid if you want to say goodbye to boring text, and hello to engaging website copy that helps you convert browsers into buyers. 
• Local marketing and internet marketing ideas that will help you grow in 2020 and 2021

Head over to the blog to get the free resources: https://creativecontent.co.nz/blog/ 

ABOUT CREATIVE CONTENT

Creative Content is a Content Marketing Agency in Auckland, New Zealand. We specialise in creating a strategic marketing strategy for every client depending on their business and requirements. Whether that means refreshing your website, creating a new digital marketing campaign, or setting up a complete content marketing strategy that will help you attract and convert your ideal clients, we’ve got the experience and the team to create a solution that works for you.

Media Release on 27 October 2020

Media Contact
Theresa
Email: Theresa@creativecontent.co.nz
Web: www.creativecontent.co.nz

MIL OSI

The background – Like Your Local! was created initially to help local businesses unlock cashflow during the first Covid-19 lockdown. Since then the service has developed rapidly over a 6 month period in response to community feedback and been deployed in Australia, New Zealand and the UK.

The what – Like Your Local! is a free website that provides any small business owner an easy and highly effective way to engage their audience to help grow their business. The service consists of a unique weblink that connects to a beautifully simple and highly effective mobile webpage together with a range of smart-posters that are uniquely generated for each business.

The why – The online world is fractured with plenty of distraction for business owners and customers alike. Like Your Local! solves this by providing a single easy to use webpage that links to only the most valuable business functions. This provides a better, easier way for businesses to engage their audience to unlock soft value (like social media followers, growing their database) and hard value (like gift cards, online orders and sales).

The how – Any small business operator can simply sign up for free on the website – in just a few clicks they can claim their unique weblink and smart posters. The business then simply adds their important business links to their Like Your Local! webpage, puts their posters up and shares their unique weblink over their social media profiles. We like to tell business owners to think of their weblink as ‘One Link to Like them all!’

About Like Your Local! – Like Your Local! (trading as FOMO Search PTY LTD) is a software company based in Melbourne AU and Tauranga NZ. Founded in 2017 the business designs and builds ‘clever simple’ software that enables people to easily support their favourite local businesses and for SME operators an easy, low-cost and highly effective online platform to engage their community and grow their business.

Media Release on 17 September 2020

Media Contact
Mark M, Like Your Local!
Email: mark@likeyourlocal.com
Website: https://www.likeyourlocal.com

MIL OSI