Ecowool is pleased to announce they are now stocking a 100% pure merino wool range, available now at ecowool.com. It joins new possum merino products for the current season.

According to Ecowool spokesperson Karen Collyer, the new range consists of wardrobe staples that are perfect for all year round, such as polo necks, crew necks, jackets, and cardigans.

“We feel investing in quality basics is key to pulling your wardrobe together,” she says.

All garments in the range feature fine rib merino, a lightweight merino to be worn on its own or as a base layer during cooler months with jackets and cardigans. They are also described as being breathable, soft against the skin, sustainable, and biodegradable.

“In the southern hemisphere, winter is fast approaching. The key to staying warm during the cooler months is layering your clothing.”

Layering to remain warm has never been easier, thanks to the natural garment selection that Ecowool has to offer. While their thermal range of undergarments has long been a popular option for base layering, the new merino range offers that convenience, as well.

“If you prefer a more versatile option than our fine merino undergarments, our pure merino range of wardrobe staples can be worn as a base layer or as outerwear throughout the year.”

Karen also recommends pairing the pure merino staples with a knit jacket or sweater featuring possum merino silk. Not only will it provide warmth, but durability, insulation, and odour resistance, too.

You can then tie the entire look together with gloves, a scarf, a beanie, socks, and even sheepskin boots.

“We’re excited about this new 100% pure merino range, but we also can’t wait to share with you the many beautiful natural products we believe will work in harmony with the range.”

Find out more about the new pure merino range by visiting Ecowool.com today.

About Ecowool
Ecowool is based at Sheep World, an outstanding establishment in New Zealand dedicated to sheep farming and wool production. It boasts some of the finest quality sheepskin and woollen and natural products in the country. Ecowool has been a one-stop-shop for natural products since 1987, moving into the online market in 2001.

Ecowool is passionate about products that represent New Zealand and Kiwis. They use the finest raw materials from unpolluted alpine pastures, natural spring water, and crisp mountain air.

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Media Release on 7 May 2021

Media Contact
Karen Collyer, Ecowool
Email: shop@ecowool.com
Phone: +6494257449
Website: https://www.ecowool.com/
Video: https://www.youtube.com/watch?v=uEBnroUoAxE

MIL OSI

(PR.co.nz) 

FIRST Digital NZ has been working on key analytics, conversion and tracking implementation projects for Icebreaker since 2017. The digital marketing agency has recently been appointed as a long-term partner providing ongoing training and support to the brand’s global ecommerce team.

“We are excited to solidify our partnership with Icebreaker Global and provide the
opportunity for a deeper level of insights and analysis as they extend their global ecommerce reach.” Says Danny Parker, Commercial Director for FIRST Digital.
FIRST Digital’s goal is to equip and support the Icebreaker team to further advance their ecommerce business by being able to leverage the full potential of their Analytics platform.

Over the years, FIRST has helped Icebreaker gain insight on the 360 customer shopping experience and use data to optimise marketing channels towards core online and offline KPIs for the business.

The appointment of FIRST comes at an opportune time with big changes happening in the world of analytics. Google recently launched Google Analytics 4, which builds on the foundation of the App+Web property introduced in beta last year. The new measurement model has machine learning at its core and offers a more unified solution for cross-device measurement. It is also privacy-centric, which complies with industry changes regarding cookie and identifier restrictions.

FIRST will be able to assist Icebreaker future-proof their analytics setup using the new technologies that allow faster page load, better user tracking and improved security.

Media Release 27 November 2020.

MIL OSI

Whether you’re looking for premium quality New Zealand-made garments in classic styles, durable footwear, or rugs and throws to last a lifetime, Ecowool can’t wait to deliver.

The annual cyber sale kicks off on November 18, 2020, and runs until midnight on Monday November 30. With discounts from 15% to 40% off the marked price, you can stock up on all those essentials for warmth, comfort, and style.

Ecowool spokesperson Karen Collyer says the sale is an excellent opportunity for New Zealanders and international buyers to stock up on premium quality products made in New Zealand that continue to be popular worldwide.

“We’re proud of the craftsmanship of our products, not to mention how versatile and durable they are. Much of our knitwear are wardrobe staples you can pair with jackets, cardigans, pants, and skirts. Our rugs and throws are also investment pieces that last a lifetime.

“We even stock a variety of footwear for men, women, and children that are comfortable, breathable, and durable for year-round wear.”

The highly anticipated sale will see all the very best New Zealand-made products fly out the door, so don’t miss out. Visit www.ecowool.com for more information and to view Ecowool’s extensive range of sheepskin rugs, sheepskin footwear, outdoor wear, gifts, natural health products, and more.

About Ecowool
Ecowool is based at Sheep World, an outstanding establishment in New Zealand dedicated to sheep farming and wool production. It boasts some of the finest quality sheepskin and woollen and natural products in the country. Ecowool has been a one-stop-shop for natural products since 1987, moving into the online market in 2001.

Ecowool is passionate about products that represent New Zealand and Kiwis. They use the finest raw materials from unpolluted alpine pastures, natural spring water, and crisp mountain air. These elements are a recipe for success, and this is evident in the quality of the products available. Get in touch with Ecowool today to find out what they can do for you.

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Media Release on 19 November 2020

Media Contact
Customer service, Ecowool
Email: shop@ecowool.com
Phone: 64 9 425 7449
Website: https://www.ecowool.com/
Video: https://youtu.be/uEBnroUoAxE

MIL OSI