Ayam Brand™ Nurtures Healthier Futures with #AyamBersamaMu: Bekal Sihat Masa Depan

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 November 2026 – Ayam Brand, a household name with over 130 years of heritage, has recently completed its #AyamBersamaMu: Bekal Sihat Masa Depan CSR initiative, reaching 10 primary schools across 10 states in Peninsular Malaysia while supporting over 700 beneficiaries through food donations to 20 orphanages and welfare homes nationwide.

The school-based programme combines nutrition education, hands-on meal preparation, and sustainability activities to help students develop healthier eating habits and a better understanding of environmental responsibility. Through these activities, students gained practical knowledge and skills to make more informed choices in their everyday lives. Together with its nationwide food donation initiative, #AyamBersamaMu reflects Ayam Brand’s continued commitment to making nutritious food more accessible, encouraging sustainable habits among younger generations and supporting communities in need.

The programme featured an interactive Ayam Brand Nutrition Health Talk led by Puan Shazwani binti Magini from the Jabatan Kesihatan Wilayah Persekutuan Kuala Lumpur & Putrajaya, introduced students to balanced eating, food groups, and portioning through the familiar “Suku-Suku Separuh” concept promoted by the Ministry of Health Malaysia. Students learnt about key nutrients found in Ayam Brand products, such as protein and Omega-3, and their roles in supporting growth and overall wellbeing.

Students then put their learning into practice during their Kemahiran Hidup classes, preparing simple, nutritious meals such as Pulled Chicken sandwiches, wraps and Teriyaki Pulled Chicken rice bowls using Ayam Brand products.

Giving Everyday Cans a New Life

“At Ayam Brand, we believe that nurturing healthier futures goes beyond providing nutritious food. Through #AyamBersamaMu: Bekal Sihat Masa Depan, we hope to make learning about nutrition, food preparation and sustainability meaningful and enjoyable, while encouraging healthy habits that stay with children as they grow,” says Teoh Wei Ling, Marketing Director, Ayam Brand.

Extending the Impact Beyond Schools

With all 10 school activations completed and food donations delivered to 20 orphanages and welfare homes nationwide, #AyamBersamaMu: Bekal Sihat Masa Depan brings together education, practical skills, sustainability and community support. Through these efforts, Ayam Brand continues to contribute towards healthier communities today while nurturing better habits for generations to come.