Source: Pacific Trade Invest New Zealand
29 October 2026
Following Cabinet approval on 14 October and months of work by both organisations, Pacific Trade Invest (PTI) New Zealand and Fiji’s Ministry of Agriculture, Waterways and Sugar Industry signed a three-year MOU on 28 October at the Ministry’s office in Raiwaqa, Suva, Fiji.
The partnership aims to strengthen Fiji’s pineapple sector and promote quality Fiji pineapples in overseas markets, with New Zealand as the priority export market.
Backed by a joint investment of approximately NZ$115,000, it will support national branding, market research, promotion, export readiness and stronger producer-buyer connections.
Work is already underway, with PTI New Zealand having engaged a specialist firm to develop the Fiji Pineapple brand, a key step towards building recognition and demand internationally.
Fiji’s pineapple production grew by 45.5% between 2023 and 2025, reaching approximately 12,499 tonnes. Yet exports totalled just 16.5 tonnes in 2025, highlighting the potential to turn production growth into greater commercial opportunities.
Trade Commissioner, Ms Glynis Miller, emphasised the importance of ensuring more value reaches Pacific producers and communities.
“It is not enough simply to produce more or export more. We should look at how we can differentiate our products, tell our story, and strengthen our quality and marketing position to ensure more of the value created flows back to Pacific producers and communities. That principle sits at the heart of this project,” said Ms Miller.
She also highlighted that a strong brand must be supported by consistent quality, reliable supply, market readiness, appropriate standards and a clear understanding of what customers value.
This initiative is a step towards building a stronger pineapple sector, supporting existing growers and creating opportunities for more farmers and producers in Fiji to enter pineapple farming as market demand develops.
Beyond pineapple, this partnership offers an opportunity to demonstrate how Pacific agricultural products can compete on quality, provenance and their unique stories, creating a model for other sectors across Fiji and the wider Pacific.
We thank the Fiji Government, particularly the Ministry of Agriculture, Waterways and Sugar Industry, for its partnership and commitment to strengthening Fiji’s pineapple sector.
Together, we look forward to turning the commitment formalised through this MOU into practical action, measurable commercial outcomes and greater value for Fiji’s farmers, exporters and rural communities.