Source: New Zealand Police
Police are asking for the public’s help finding Sam Newton, who has been reported missing from west Auckland.
The 33-year-old was last seen yesterday afternoon at his workplace in Henderson, and his vehicle was later located at the Mercer Bay Loop carpark near Piha.
Police are seeking information from anyone who may have seen Sam walking on the track or in the Piha area yesterday afternoon or evening.
Sam also visited Mercer Bay Loop on the morning of the 19th of October. Members of the public may have noticed him in the area on that day, and we would like to hear from them.
Sam is approximately 185cm tall and wears glasses. He was last known to be wearing a white shirt, black pants, and black sneakers.
If you have seen Sam, or have any information on his whereabouts, please call 105 and reference 261020/5431.
Information can also be provided anonymously on 0800 555 111 using the same reference number.
Sam’s loved ones have provided the below information:
Sam Newton-Jones is a much-loved son, husband and father of two.
Warm, empathetic and incredibly generous, he plays a significant role in the lives of his family and friends. They are deeply concerned that he is missing.
Born in Dunedin, Sam originally qualified and worked as an engineer, but decided in his mid-20s to re-train as a psychologist.
He is currently in the final stages of completing his PhD. He has a passion for working with children and young adults and helping them to navigate adversity.
Like many New Zealanders, Sam has experienced his own mental health challenges. However, he recently described himself as feeling optimistic about the year ahead.
He is very devoted to his young family, and his disappearance is highly out of character.
Sam’s family urge members of the public to contact Police with any sightings, observations or information that may help to locate him. Sam’s car was last seen at Mercer Bay, so Piha locals in particular are asked to stay aware of Sam. The family appreciate prayers and support at this difficult time.
Note for media: Sam’s family have asked for privacy at this time.
ENDS.
Frankie Le Roy/NZ Police.
Original source: https://nz.mil-osi.com/2026/10/21/have-you-seen-sam/