Source: Accor Plus
The paid travel membership’s latest expansion includes more than 150 hotels, bringing its network to over 1,400 participating properties.
Members booked more than 3.8 million room nights over the past year, with the most nights booked in Australia, Indonesia and Thailand.
[SINGAPORE, 1 October 2026] – One year after launch, ALL Accor+ Explorer, Accor Plus’ premium annual travel loyalty subscription, is expanding its network to 10 new countries from today, giving members more places to stay, dine and explore. The additions form part of a wider expansion encompassing more than 150 hotels in the Middle East, bringing its network to over 1,400 participating properties across 30 countries.
Earlier this year, Explorer launched in the United Arab Emirates, taking Accor Plus beyond Asia Pacific for the first time, while Japan saw the full-service rollout of Explorer. From today, members can use eligible benefits at participating hotels and resorts in Egypt, Oman, Qatar, Saudi Arabia, Jordan, Pakistan, Bahrain, Kuwait, Lebanon and Iraq, including properties from Raffles, Fairmont, Pullman and Mövenpick.
Designed for those who travel, dine out close to home or enjoy local hotel stays, ALL Accor+ Explorer is a paid annual travel loyalty membership bringing together value, status and recognition, member-only privileges and experiences. Its dining benefits are now available at more than 1,800 restaurants and 1,300 bars.
Over the past year, the membership grew to more than 485,000 travellers while members booked more than 3.8 million room nights. They spent the most nights in Australia, followed by Indonesia, Thailand, Vietnam and Singapore.
Among the 15 destinations with the most member room nights, year-on-year growth reached 41% in Mainland China, 20% in South Korea, 18% in India and 15% in Japan. Beyond Asia Pacific, room nights rose 21% in the UK and 46% in France¹.
Hotels where members stayed most often in 2026 included Sofitel Sydney Darling Harbour, Swissôtel The Stamford in Singapore, Sofitel Bali Nusa Dua and Pullman Tokyo Tamachi.
Members can receive an average of three times their annual membership fee in value through stay and dining benefits².
“A year ago, we launched Explorer with a clear promise: real value, from day one. People continue to prioritise travel, dining and experiences that enrich their lives, while looking for meaningful benefits they can use straight away and recognition when they travel. That’s what Accor Plus has built on for more than 30 years. And with our network now extending beyond Asia Pacific into the Middle East, members have even more ways to experience what they love about travel,” said Emilie Couton, Chief Executive Officer of Accor Plus.
The membership includes two Stay Plus FREE nights, up to 50% off selected stays with Red Hot Rooms, and 30% off dining and 15% off beverages for up to 10 guests in Asia Pacific and the Middle East. Members also receive 15% off stays at more than 5,000 Accor hotels worldwide, member-only offers and experiences, and 30 Status Nights each year, unlocking ALL Accor Gold status or helping them progress to a higher tier.
For hotels, room revenue generated by members increased by more than 20%³, while members stayed five times as frequently as non-members.
Accor Plus has continued to strengthen partnerships across financial services, retail and other sectors during Explorer’s first year. These include American Express in Australia, New Zealand, Singapore and India, CIMB Niaga in Indonesia and Woori Card in South Korea. A new Visa partnership across selected Asian markets this year reflects growing interest from brands in offering customers more immediate, tangible value through travel and lifestyle benefits.
To mark the anniversary, eligible new members who join the membership by 31 October 2026 will also receive 3,000 bonus ALL Accor Reward points (equivalent to €60 in redemption value).
For more information or to join, ALL Accor+ Explorer is available at www.accorplus.com.
Notes
- ¹ Accor Plus member booking data, by country of stay. Room-night changes compare October 2025–September 2026 with October 2024–September 2025.
- ² Based on estimated average annual savings by active members, after the cost of ALL Accor+ Explorer membership, including the equivalent retail value of stays and dining benefits.
- ³ Based on member bookings in Accor Plus August 2026 year-to-date report; recorded revenue growth was over 20%.
- Header image caption: Fairmont The Palm, Dubai (left); Sofitel Sydney Darling Harbour (middle).
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ABOUT ACCOR PLUS
Accor Plus is the Accor subsidiary that delivers the ALL Accor+ travel loyalty subscription programme in 30 countries across Asia Pacific and the Middle East. The premium ALL Accor+ Explorer subscription is tailored for discerning travellers who seek exceptional value, status, recognition and exclusive experiences. The ALL Accor+ Explorer subscription grants members instant elevation to ALL Accor Gold status or higher within Accor’s free global loyalty programme. Members enjoy two Stay Plus free nights each year, access to exclusive offers with up to half-priced stays, and generous dining and beverage savings in Asia Pacific and the Middle East. These privileges unlock substantial savings and elevated stays at more than 5,000 Accor hotels, resorts, and apartments worldwide, including renowned brands like Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis. Since it began in Australia in 1994, Accor Plus has grown to become the leading travel loyalty programme in Asia Pacific, with a community of more than 485,000 members. Discover more at www.accorplus.com Connect with us @accorplus.
ABOUT ALL ACCOR+ EXPLORER
ALL Accor+ Explorer is a premium travel loyalty subscription offering immediate access to exclusive benefits and greater recognition:
- Two Stay Plus FREE nights each year at participating hotels. Each Stay Plus provides one free room night when booking an eligible stay of two nights or more.
- 30% off dining and 15% off beverages for up to 10 guests at participating restaurants and bars, with no hotel stay required.
- Access to Red Hot Rooms with savings of up to 50% on selected early-bird and last-minute hotel stays.
- 15% off stays across more than 5,000 Accor hotels worldwide.
- Instant Gold ALL Accor status or higher, with 30 bonus Status Nights each year, providing benefits such as welcome drinks, room upgrades and flexible check-in and check-out, subject to availability.
