How To Dad’s Jordan Watson: ‘Cheap and cheerful is what’s worked for me’

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Source: Radio New Zealand

Back in 2015, wearing stubbies and a bush shirt, Jordan Watson (Tainui) made a joke video for a friend from work who was about to become a father.

Two years later, he went full-time making social media videos as How To DAD. Keeping it real and ignoring the Instagram fashion for “everything so polished and shot in 4K with amazing drones and colour grading” has been key to Watson’s success on social media, he says.

“The cheap and cheerful is what’s worked for me, and that’s how we just keep it … I just wake up, and if I have a funny idea while I’m in the shower or making breakfast, I’ll write it down, I’ll shoot it and post it,” Watson tells RNZ’s Music 101.

This video is hosted on Youtube.

– Published by EveningReport.nz and AsiaPacificReport.nz, see: MIL OSI in partnership with Radio New Zealand

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