Source: Media Outreach
Each year, Frost & Sullivan presents a Company of the Year Award to the organization that demonstrates excellence in terms of growth strategy and implementation in its field. Frost & Sullivan selected TDCX Malaysia after an evaluation based on best practices across two key dimensions – visionary innovation and performance, and customer impact. TDCX Malaysia excelled in these areas, with its Innovation Lab playing a crucial role in developing proprietary tools and platforms to analyze customer interactions, gain insights, and create tailored solutions for its diverse clients.
Mr. Byron Fernandez, Group Chief Information Officer and EVP, said, “The start of 2023 through the first half of 2024 saw many shifts at TDCX Malaysia, as new customer priorities emerged, driven in part by the rise of new generative AI models. This has spurred us to look internally and re-strategize our CX game plan, including the development of human-centric digital technologies through our Innovation Lab to elevate our service delivery for clients worldwide.
Mr. Krishna Baidya, Senior Director of the ICT Practice, Asia Pacific, said, “TDCX Malaysia plays a pivotal role in TDCX’s long-term success through its Innovation Lab in the country, serving as the hub for developing proprietary tools and platforms to analyze customer interactions, gain insights, and create tailored solutions for its diverse clients.
“Through collaborative discussions, TDCX designs bespoke solutions that seamlessly integrate into existing workflows and identifies areas for improvement, ensuring maximum efficiency and alignment with overarching CX goals. TDCX is a high-quality, dependable, and customer-satisfaction business devoted to excellence in service delivery.”
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