According to Canstar’s latest research, 96% of bank customers use digital banking, and 94% do all their banking online. However, digital banking habits are still evolving.
Smartphones have transformed the way we manage our day-to-day finances: four years ago, half of Kiwis (49%) used mobile banking apps, while 42% accessed accounts through bank websites. Those figures now stand at: 70% mobile apps and 23% bank websites.
And leading the field in transforming the way we access online banking is ASB.
In awarding ASB Canstar’s Bank of the Year | Digital Banking title for the third year in a row, our research team noted that ASB had maintained its market-leading position across several key digital banking categories, via the ASB Mobile Banking app and its online banking portal.
Tom Slee, Canstar Group Manager – Wealth, Health & New Zealand says, “Most of us rely on our phones to conduct all our everyday banking, and ASB’s customers truly have the power to control their finances at their fingertips.
“ASB’s Mobile Banking app not only makes everyday banking easy, it empowers ASB customers to set savings goals and stick to them, thanks to innovated features such as Goal Planner, Spend Tracker and the Save the Change tool. Congratulations to ASB for achieving a hat-trick of Digital Banking Awards – it’s a well-deserved accomplishment.”
ASB’s Executive General Manager Technology and Transformation, David Bullock says, “Financial wellbeing is at the heart of everything we do, and one of the many ways we are championing this is through tools such as Spend Tracker, Support Finder, Save the Change and Card Tracker. In the past financial year, more than half a million of our customers used at least one of our digital financial wellbeing tools to help get ahead and achieve their goals.
“We’ve also continued to develop our communication channels for customers, with improvements to our chatbot, Josie, as well as introducing the ability for customers to message us directly through the ASB mobile banking app. We’re incredibly proud of the work we’re doing in this space and it’s great to have this recognised by Canstar.”
Canstar Bank of the Year | Digital Banking Award
Canstar’s expert research team assessed the winner of its 2024 rating methodology and feedback from 3851 bank customers. The offers customers the strongest combination of products, features and tools across offerings.
The award is designed to help consumers make more informed financial choices and sits alongside Canstar’s other awards, covering banking, insurance and KiwiSaver products.
Click here for more information on ASB’s win: https://www.canstar.co.nz/digital-banking/best-digital-banking/
