17 April 2024, Auckland – Carbon footprint tracking expert Cogo has announced a partnership with Personetics, the global leader in AI-based personalised engagement platforms for financial institutions, to make it easier for banks to provide their customers with climate-conscious banking solutions. Banks using Personetics’ digital banking solutions will now be able to offer customers the ability to measure their carbon emissions and thereby understand their carbon footprint based on spending habits. Leveraging a combination of categorisation tooling, transaction enrichment and a powerful ‘nudge’ engine, customers will receive easy guidance on reducing their impact with lending and sustainable solutions to help them complete their personally recommended climate actions.
Accelerating innovation
“Many markets are primed for dramatic shifts towards sustainability and banks and large corporates are realising that now is the time to focus on partnering with innovative fintechs as a way to accelerate these efforts using proven innovation. We’re excited to be working with Personetics to help some of the world’s largest institutions move the needle on one of the world’s largest problems,” comments Ben Gleisner, Cogo’s Founder and CEO.
A focus on transparency and innovation
Both companies believe that understanding the climate impact of your spending is shifting from being ‘good to know’ to something that customers demand and unlocks commercial opportunities. Customers expect more, and banks that offer them the ability to be proactive about managing their spending experience increase loyalty and trust.
“Sustainability is a top priority for both consumers and businesses. Banks need financial data-driven solutions to empower customers in managing their environmental impact,” said Dorel Blitz, VP of Strategy and Business Development at Personetics. “Our partnership with Cogo goes beyond finances, aligning with our vision of smart financial decisions. By integrating Cogo’s solutions, we equip banks with hyper-personalised experiences that drive action, boosting engagement and loyalty. This helps banks deliver on a sustainable future.”
Global traction
Cogo currently works with some of the largest banks globally, including NatWest (UK), ING Group (Netherlands), Westpac (Australia), Commonwealth Bank (Australia), Suncorp Bank (Australia) and most recently Kiwibank (NZ) to provide carbon emissions data for banking transactions such as spending on electricity and fuel. The Cogo Personal and Business Carbon Manager solutions calculate carbon footprints for both individuals and businesses and can provide personalised recommendations on ways to lower their carbon footprints. Customers can also share their progress, which can help businesses attract and retain customers and meet supply chain regulations in certain markets.
Personetics, a global leader with over 130 bank partnerships, plays a critical role in this equation. Its AI-powered platform helps banks unlock the true potential of their customer data. Personetics helps banks deliver hyper-personalised insights and recommendations that enhance customers’ financial wellness and encourage smarter financial decision-making. This rich data foundation is essential for Cogo to smoothly integrate its carbon footprint calculations.
How it works
Together, Cogo and Personetics create a united front for sustainability. Customers can measure their carbon footprint based on spending habits directly within their banking apps. Cogo’s personalised recommendations on reducing environmental impact – including suggestions for sustainable lending and solutions – are all delivered through this familiar and trusted digital experience.
“We only have one planet, and its future dep
