Source: Media Outreach
SINGAPORE – Media OutReach – 14 November 2022 – Lifebuoy, the world’s number one hygiene soap brand1, entered an official partnership today with Doctor Anywhere (DA), a regional omnichannel health provider, aiming to educate, engage, and enable one million Singaporeans to improve their health proactively.
< >Earlier this year, the Ministry of Health (MOH) announced the ‘Healthier SG’ strategy, a significant transformation of Singapore’s healthcare system. The aim was to steer the nation towards proactive preventive care and empower people to chart their journey towards better health, including the crucial step of helping the population reshape their health-related behaviours and lifestyles.
Fuelled by Lifebuoy’s mission to protect lives, the alliance supports Singapore’s national strategy as it moves towards a preventive approach to health. With the brand’s reach as a respected household brand and Doctor Anywhere’s digital healthcare expertise, it presented a unique opportunity for two leading companies to unite and build a Singaporean solution to support the national agenda.
The MOU will strengthen efforts for joint advocacy and support for preventive healthcare in Singapore. These efforts will be guided by a long-term three-year ambition at scale, supporting vulnerable groups and enabling greater access to healthcare services and resources.
By 2025, the partnership aims to:< >
- Reach 1 million Singapore residents with content educating on the importance of preventive care and steps everyone can take to improve their health, with a focus on everyday illnesses/health.
- Increase access to preventive care resources and services for 10,000 Singaporeans in need (elderly, disabled, financially vulnerable).
- Strengthen Singapore’s healthcare ecosystem by providing accessibility and affordability by launching new preventive care digital health risk assessment, services and resources.
