Source: Prostate Cancer Foundation of New Zealand
October 15, 2026
The Prostate Cancer Foundation of New Zealand says thousands of New Zealanders are helping spread an important message about men’s health, following the launch of its “Just a Tick – It could save your life” campaign featuring Sir Steve Hansen and Te Radar.
In less than 24 hours, campaign videos and posts across Facebook, Instagram and YouTube have generated strong engagement, with New Zealanders sharing the message with friends, family members and the men in their lives.
The Foundation is encouraging people to keep that momentum going.
“One of the reasons we launched this campaign is because men often put their health at the bottom of the priority list,” says Prostate Cancer Foundation Chief Executive Peter Dickens.
“What we’re seeing on social media is that wives, partners, daughters, sons, friends and colleagues are stepping up and sharing this message with the men they care about. That’s incredibly powerful.”
The campaign encourages men aged 40 and over to talk to their doctor about including a prostate blood test as part of their regular health check.
“The next time you’re seeing your doctor or having blood taken, simply ask whether a prostate blood test should be included,” Dickens says.
“It could be one extra tick on a form, but it could also be the conversation that leads to earlier detection and better outcomes.”
Campaign ambassadors Sir Steve Hansen and Te Radar have helped bring a straightforward and distinctly Kiwi voice to a serious issue.
Prostate cancer is New Zealand’s most commonly diagnosed cancer in men, with around 4,500 diagnoses and 740 deaths every year. Due to an aging population and absent a national or regional screening programme, the number of prostate cancer diagnosis and deaths is forecast to climb.
For Dickens, the campaign’s success will not be measured by clicks or views alone.
“We want these posts to start conversations in homes, workplaces, rugby clubs, sheds and community groups around the country.
“If you’ve seen the campaign, don’t just like it. Share it. Tag the men you care about. Send it to your mates. A simple message could be the nudge that saves a life.”
The Foundation is encouraging New Zealanders to view, share and engage with the campaign across social media platforms:
Watch the campaign video:
Follow and share on Instagram:
Share on Facebook:
For more information about prostate health and the Just a Tick campaign, visit Just a Tick.