Source: Aktive
Aktive has appointed Laura Menzies as its new Chief Executive.
An experienced senior leader, board member and strategic advisor, Laura Menzies brings more than 20 years of leadership experience across sport, government and the not-for-profit sector in New Zealand and the United Kingdom. She has extensive experience leading organisational change, building strategic partnerships and delivering meaningful outcomes for communities.
Laura joins Aktive from Northern Region Football, where she has served as Chief Executive since 2021, leading one of New Zealand’s largest Regional Sport Organisations, through a period of huge change and growth. The Federation delivers football and futsal to more than 42,000 participants across Auckland and Northland. During her tenure, Laura led the successful merger of Auckland and Northern Football Federations, with a strong focus on community impact, equity of access and organisational sustainability. She has previously led the development and delivery of the Girls and Women in Sport and Recreation Strategy and National Disability Plan at Sport New Zealand Ihi Aotearoa and was Head of Community Netball for Netball New Zealand, including the launch and roll out of the FutureFERNS programme.
Aktive Board Chair Jason Shoebridge says Laura’s experience, values and leadership style make her well placed to lead the organisation into its next chapter.
“Laura is a highly respected leader with a proven ability to bring people together around a shared vision. She combines strategic thinking with a deep commitment to community outcomes and equitable access to sport and recreation.
“Aktive plays an important role in supporting participation, strengthening sector capability and advocating for the spaces and places Aucklanders need to be active. Laura’s experience, values and collaborative approach make her well placed to lead Aktive through its next phase.”
Laura Menzies says she is looking forward to joining an organisation known for its collaborative approach and community impact.
“Aktive has a proven history of bringing partners together to improve the wellbeing of Aucklanders through sport and physical activity.
“I’m excited to join Aktive’s team, working alongside partners, funders and the wider sector to build on that strong foundation, strengthen participation opportunities and continue to strive for the ambitious goal of making Auckland the world’s most active city.”
Laura Menzies will commence as Chief Executive on 2 November 2026.