Source: NZHL
Link Financial Group (LFG) has appointed Tim Larkin as its new General Manager, effective 22 June 2026, as the business sharpens its focus on supporting adviser performance and sustainable growth.
NZHL Group CEO, which LFG is part of, Kip Hanna said Larkin brings a combination of commercial leadership and sector insight that will be important as the aggregation landscape continues to evolve.
“Tim has a strong track record of leading teams in complex, fast-moving environments and understands what it takes to support performance at scale,” Hanna said.
“He brings a clear focus on execution, alongside a collaborative leadership style that aligns well with LFG’s approach. That balance is important as we continue to support advisers to grow their businesses and deliver for clients.”
Larkin has built a career across law, technology start-ups, global telecommunications businesses with multiple subsidiaries, and more than seven years in financial services. He joins from Profsee, where he held dual roles as Managing Director of PIQ and Chief Commercial Officer at Dacreed.
His experience across aggregation, adviser technology and distribution positions him well to support advisers as the market continues to change.
Hanna said the appointment reflects a focus on building on the business’s existing strengths while continuing to evolve.
“LFG has a well-established adviser network and a strong position in market,” he said.
“Our priority is to continue strengthening that – ensuring advisers are well supported, have access to the right tools and capability, and are well positioned to grow in a changing environment.”
Larkin said LFG’s adviser-first model and clarity of purpose were key factors in his decision to join.
“What stood out to me is the strength of the adviser network and the focus on enabling advisers to succeed,” Larkin said.
“There’s a solid foundation in place, and I’m looking forward to building on what’s already delivering good outcomes.”
Larkin said his initial focus will be on engaging with advisers and understanding how LFG can best support their performance.
“My approach is to listen first and work closely with advisers and the team,” he said.
“I’m looking forward to connecting across the network, understanding what’s working well, and continuing to strengthen the support and capability available to advisers.”
About LFG
Established over 30 years ago by a group of visionary mortgage advisers, Mortgage Link was one of the founding aggregators for financial advisers in New Zealand. Expanding its offerings to offer a holistic approach to financial services, Insurance Link (2015), FG Link (2016) and Advice Link (2017) were launched, forming Link Financial Group (LFG) as a broad Financial Services Aggregator in 2017.
As a Financial Advice Provider (FAP), LFG empowers advisers with the flexibility to operate under its brands or their own brands as an Authorised Body under the LFG Licence or under their own brands and Own FAP Licence, offering them robust compliance support, innovative technology like the custom-built Advice Link CRM, continuous professional development and business growth support.
LFG’s commitment to empowering financial advisers through knowledge, skill, and compliance-focused support has solidified its position as one of New Zealand’s most enduring and successful financial aggregators.