A rival to the cheese roll? The story of the Hawke’s Bay meatball

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Source: Radio New Zealand

This story was first published ahead of the 2025 Meatball Festival. From Friday to Sunday Hastings will host the second annual Meatball Festival. First Up spoke to the town’s chief meatball officer.

Those unfamiliar with Hawke’s Bay’s humble meatball imagine Italian mince with red sauce. The actual description isn’t that mouth-watering, but the crumbed golden sphere filled with whipped, fatty meat offers an unexpected yet comforting morning tea delight.

Unlike its celebrated sibling, the Southland cheese roll, the Hawke’s Bay meatball has remained a local treat on the East Coast – a fact that irks me as a self-declared meatball enthusiast and a champion of its supernatural creaminess.

Growing up in Te Matau-a-Māui, a white bakery paper bag, translucent with oil, was a symbol of a trip to town and a meatball. Friends who now live abroad insist the moment they touch down on Napier’s tarmac it’s time to visit BJs bakery for a meatball.

– Published by EveningReport.nz and AsiaPacificReport.nz, see: MIL OSI in partnership with Radio New Zealand

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