Toitū Envirocare has launched a new national campaign built on a clear and commercial premise: Climate Action = Smart Business.
Aimed squarely at CEOs, directors and senior decision-makers, the campaign makes a direct case to New Zealand organisations that credible climate action is a driver of resilience, efficiency, market access and long-term value.
With more than 900 certified clients across Aotearoa New Zealand and internationally, Toitū is using the campaign to showcase organisations that have embedded emissions measurement and reduction into core strategy and are seeing measurable business outcomes as a result.
Featured organisations in the campaign include:
WM New Zealand: “Our partnership with Toitū Envirocare has helped us translate sustainability commitments into measurable business outcomes. Being featured in this campaign celebrates that journey,” says Sustainability and Communications Manager, Andrea Svendsen
Toyota New Zealand: “Sustainability is central to how we operate and innovate. As a valued partner of ours, Toitū Envirocare helps us verify our emission reduction targets to ensure we stay on track to creating a more sustainable future for New Zealand,” says Susanne Hardy, Assistant Vice President Marketing, Sustainability and Technology.
Silver Fern Farms: “We intentionally chose to position climate innovation as a core pillar of our Sustainability Action Plan, and this investment is paying off – delivering what our customers need and unlocking real operational efficiencies. Our partnership with Toitū Envirocare since 2018 has been fundamental in building the transparency, trust and rigour to turn ambition into action, and we are proud to share that in this new campaign.” says Chief Sustainability and Risk Officer, Kate Beddoe.
Each represents a different sector of the economy, but the same underlying principle: disciplined climate action strengthens commercial performance.
“Climate leadership is no longer optional for businesses that want to compete in domestic and export markets,” said Aisha Daji Punga, CEO of Toitū Envirocare. “Our clients are demonstrating that when emissions management is embedded properly, it drives operational discipline, risk reduction and stronger stakeholder confidence. That’s smart business.”
The campaign positions Toitū not as a marketing badge, but as a strategic partner helping organisations:
- Measure and verify emissions with credibility
- Set science-aligned reduction targets
- Strengthen procurement and supply chain positioning
- Meet growing investor, regulator and customer expectations
- Turn climate commitments into measurable business impact.
The multi-city rollout across Auckland, Wellington and Christchurch is supported by digital and targeted media designed to reach senior leaders where strategic decisions are made. However, the primary objective is engagement rather than visibility.
“Our focus is high-quality B2B conversations,” said Marnie Pitcher, General Manager of Marketing and Impact at Toitū. “Boards and executive teams are asking sharper questions about risk, resilience and competitiveness. This campaign answers that directly: credible climate action strengthens your business.”
As regulatory scrutiny, investor expectations and supply chain requirements continue to tighten globally, Toitū’s message is straightforward: organisations that act early and systematically will be better positioned than those that treat climate as a compliance afterthought.
For organisations evaluating their climate strategy in 2026, the question is no longer whether to act but how to act in a way that delivers measurable commercial return.
About Toitū Envirocare
Note:
The Silver Fern Farms element of the campaign will roll out later in March. First up will be Toyota and Waste Management.
