4 March 2026 – Woolworths New Zealand’s customers gave an extraordinary $326,000 during the Woolworths Salvation Army Christmas Appeal in December, boosted by a further $100,000 donation from the supermarket company.
On 27 February, a giant cheque for $426,000 was presented by Woolworths New Zealand to Major Christina Tyson, head of The Salvation Army’s Community Ministries, at its Manukau Community Ministries.
“This is an unexpectedly kind way to start the year! The Salvation Army’s dreams to transform people’s difficult circumstances often outstrip our resources. These funds will strengthen our capacity to provide essential food support and do the deep and wide work that shifts people from crisis to resilience. Thank you Woolworths for backing The Salvation Army’s mission to change lives. Thank you, too, for making it so easy for your customers to support our mahi. It’s reassuring in these tough times that so many are committed to caring for others and want to play their part,” said Major Christina Tyson.
Woolworths is The Salvation Army’s largest single corporate supporter and so far during financial year 2026 around $700,000 has been donated by Woolworths and its customers to The Salvation Army. More than $153,000 was donated by customers during July 2025’s Winter Appeal, with a further $100,000 donated by Woolworths.
“Our customers’ generosity is just absolutely amazing – even when we aren’t running our two annual appeals they continue to give. We partner with The Salvation Army because of their national scale, with about 60 foodbanks across the country. We know there are plenty of people doing it tough out there and we also know that we can rely on the Sallies to get help to where it’s needed,” said Kate Eastoe, General Manager Public Affairs and Sustainability for Woolworths New Zealand.
In addition to its support for The Salvation Army, Woolworths supports KidsCan, The Little Miracles Trust and NZ Red Cross and more than 30 food rescue organisations across Aotearoa. This financial year Woolworths will invest around $1 million in cash grants for food rescue groups and will donate thousands of tonnes of safe, surplus food as part of its aim to send no food to landfill.
For more on Woolworths’ support of community in Aotearoa, see our series of videos with The Spinoff: A little better every day, featuring Sunday Blessings, Fair Food, KidsCan and Netball’s FutureFerns, and our Mini Woolies programme of mini-supermarket sites in special schools.
About Woolworths New Zealand:
Woolworths New Zealand is one of New Zealand’s largest employers with 21,000 team members across over 185 supermarkets, distribution centres, processing plants and support offices. Each week we serve over three million customers and work with hundreds of food producers and suppliers throughout Aotearoa. We’re committed to delivering New Zealand’s best supermarket experiences for customers and team with more value, innovation and accelerated investment in our stores. We’re proud to give back to the communities we live and work in and every year we donate more than $7 million in food, funding and sponsorship to our communities. Woolworths New Zealand is also the franchisor of more than 70 FreshChoice stores, which are locally owned and operated. Woolworths New Zealand is part of Woolworths Group.
