Australian activewear label AROHA has changed its name after copping heat for using a Māori word despite having no connection to te ao Māori.
“This isn’t a rebrand. It’s a reflection of who we are now,” the brand wrote on their social media account on Tuesday, alongside a tile sharing their new name, VYRA.
“As we’ve evolved, so has our purpose … What once began with love has transformed into resilience, discipline, and power. The brand we started is no longer the brand we are becoming,” they went on.
Australian activewear label once called AROHA has changed it’s name to VYRA.
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– Published by EveningReport.nz and AsiaPacificReport.nz, see: MIL OSI in partnership with Radio New Zealand
