Source: Luxury Escapes
NEW TRAVEL REWARDS PROGRAM OFFERING POINTS, PERKS & PRIVILEDGES
25 November 2025, Auckland, New Zealand: Kiwi travellers are set to make 2026 a year of discovery, looking beyond traditional holiday hotspots in favour of fresh cultures, new cities and richer travel experiences.
New booking data from global travel brand Luxury Escapes shows overall hotel bookings by New. Zealand customers are up 26% year-on-year to October 2025. While perennial favourites Australia and Fiji remain strong, the standout growth is coming from Japan (+56%), Thailand (+24%) and Indonesia/Bali (+14%).
Australians, meanwhile, continue their love affair with New Zealand, with Luxury Escapes recording a remarkable 70% increase in bookings compared with the same period last year. The top five most-booked hotels were Hotel Indigo Auckland, Gibbston Valley Lodge & Spa, QT Auckland, Kamana Lakehouse and Novotel Queenstown Lakeside.
Luxury Escapes Co-Founder and CEO Adam Schwab said New Zealand is a key growth market for the business, both in supporting inbound tourism and helping Kiwis explore the world with greater value.
“We’re seeing strong demand for the exceptional-value, high-end packages we’re known for in places like Thailand, Fiji and Bali. More recently, Japan has surged, particularly at the premium end, showing that Kiwi travellers are eager to broaden their horizons, in style.
”Luxury Escapes is elevating the experience further for New Zealand customers with the launch of Société, its new rewards program offering travellers status perks and the ability to earn rewards across holidays, tours, hotel bookings, flights and experiences.
Luxury Escapes is ramping up the style factor for its New Zealand customers, launching its rewards program Société in the New Zealand market, giving local travellers a new way to enjoy status perks and earn rewards across holidays, tours, hotel bookings, flights, and experiences.
Launched in Australia earlier this year, Société has quickly become one of the fastest-growing lifestyle rewards programs in the region, with almost 900,000 members, many who are already earning and redeeming Points.
Now available to New Zealand travellers, Société offers free membership and the ability to earn Status Credits and Points across every Luxury Escapes bookings and then redeem Points with no blackout dates or restrictions.Luxury Escapes Co-Founder and CEO Adam Schwab said Société is designed to give travellers more value and flexibility.
“Société Points are real currency and not restricted like most travel programs,” said Schwab.
“Our customers can redeem their Points for absolutely everything on Luxury Escapes, from tours, flights, and experiences to travel insurance and hotel rooms, whenever they want. Members can pay with Points, or a mix of Points and cash.”
“We want to make sure we are rewarding our most loyal customers, not frustrating them by having a big bank of points they can’t redeem when they want or how they want. With Societe, our members can and are redeeming Points even on the best Luxury Escapes deal to Fjii and Bali for example”
Members earn Status Credits on eligible purchases, moving through Bronze, Silver, Gold, and Platinum tiers with access to exclusive benefits such as:
- Guaranteed room upgrades at the time of booking (no arriving on the day and crossing fingers for an upgrade)
- Airport lounge access at Auckland, Christchurch and Queenstown International Airport’s and other global destinations including Sydney, Melbourne and Brisbane (using the uber lux
- Aspire lounges like The House lounge in Melbourne with full open bar and a la carte and buffet dining options throughout the day)
- Private chauffeur airport transfers from home to the airport
- Priority customer support via a dedicated 24/7 number
- Lots of bonuses and discounts (TravelShoot vouchers and tour experience credits).
- Hidden offers only available to Société members (e.g. first-look exclusive travel offers)
Schwab added, “We designed Société from scratch to offer genuine value and simplicity. Our customers can even ‘triple-dip’ by earning Société Points alongside their credit-card and airline loyalty programs.
Our goal is to become New Zealand’s favourite lifestyle rewards program, continually adding more value for our members.”
For more information and to sign up for free, https://luxuryescapes.com/nz/societe
Luxury Escapes is a global leader in offering the world’s best travel experiences for less, with an intuitive and user-friendly website, app and dedicated 24/7 call centre. With more than 9 million members globally, including New Zealand, Luxury Escapes offers a gateway to the world via tailor-made experiences on everything from world-class accommodation to excursions, flights, tours, travel insurance and car hire.
