Kiwi Kids Crown Hasbro’s Top Toys of 2025 on What Now!

Kiwi Kids Crown Hasbro’s Top Toys of 2025 on What Now!

Kiwi kids have spoken! After weeks of toy testing, laughs, and “scientific” scoring on EPICNESS, Hasbro New Zealand and TVNZ’s What Now have officially revealed the Top Toys of 2025 — as chosen by the real experts: kids.

Three What Now toy testers — Ella, Lilly, and Xavier — put 20 of Hasbro’s hottest toys through the ultimate challenge to decide which ones truly ruled playtime. Viewers at home then joined in to cast their votes for their favourites, helping decide which toys would make it to the top.

And now, the results are in!

The Official What Now Hasbro Top Toys of 2025

• Transformers EarthSpark Optimus Prime Battle Trailer
• Play-Doh Barbie Designer Fashion Show
• Operation Electronic Board Game
• Beyblade X Drop Attack Battle Set
• Peppa’s Big Family House
• Nano-mals
• NERF Loadout Galactic Commander
• Monopoly Free Parking Expansion Pack
• Furby Cotton Candy
• Rebounce

This year’s favourites reflect a mix of nostalgic classics and exciting new innovations. The timeless Operation Electronic Board Game once again proved it’s still a family favourite, while Furby Cotton Candy brought a 90s icon back to life for a new generation.

The newest craze, Nano-mals, also captured hearts — adorable, pocket-sized digital pets that blend fun, friendship, and fidget play all in one.

Hasbro New Zealand’s Brand Manager, Stuart McAskill, says:

“It’s always amazing to see the joy and imagination Kiwi kids bring to toy testing. Their feedback reflects exactly what makes play so special — creativity, laughter, and connection. These Top Toys truly represent what will be lighting up Christmas trees this year.”

The What Now Toy of the Year segment aired on Sunday, 12 October, celebrating all things playtime and giving Kiwi families a sneak peek at what will be the must-have toys this Christmas.

Watch the What Now Toy Testers segment here:
https://www.youtube.com/watch?v=7b1mud55lFc

Download official press images here:
https://www.dropbox.com/scl/fo/o6br9n6va95bwte2hcd1c/AKMFmAB_RuKYHz1MjqU1VYY?rlkey=crbbwygo8wlhqgpaacuph8h8d&st=qtdv3b8z&dl=0