Putting People First: ONYX Hospitality Group’s Strategy for Sustainable Leadership

The company is moving forward with a comprehensive human resource strategy, focusing on caring for, supporting, and developing employees to their fullest potential. This approach aims to deliver high-quality, sincere service experiences to customers, creating a strong competitive advantage and driving sustainable business growth. ONYX Hospitality Group aspires to become The Best Medium-sized Hospitality Management Company in Southeast Asia.

In recent years, ONYX Hospitality Group has earned recognition as a leading hospitality management company with a strong focus on human resource development. Its business strategy not only aims to position the organisation as a regional leader but also places people at the centre of its success. This commitment is reflected in numerous prestigious awards received both locally and internationally – highlighting ONYX’s dedication to nurturing the potential of its personnel at every level, in line with its mission to empower people and grow the business together, sustainably and steadily.

Ms Saranya Watanasirisuk, Senior Vice President of Human Resources at ONYX Hospitality Group, stated, “With our vision to become The Best Medium-sized Hospitality Management Company in Southeast Asia, ONYX Hospitality Group concentrates not only on expanding our business both domestically and internationally, but also on prioritising strategic human resource development. We believe that in the hospitality and service industry, people are at the heart of delivering exceptional experiences to our guests. Therefore, every position plays a vital role in driving the business toward success. That’s why we place great importance on supporting every stage of the Employee Life Cycle with care, encompassing both workplace welfare and quality of life, from the very first day an individual joins the company to the moment they achieve their career goals.”

Driven by the belief that “people” are the cornerstone of the service industry, ONYX Hospitality Group has established a comprehensive human resource strategy—covering every aspect from talent selection and potential development to career advancement and long-term growth support.

Recruiting the Right Talent, Creating Differentiated Experiences

One key approach emphasised by ONYX Hospitality Group is the careful selection of personnel who possess a genuine “service mindset” and a personality that aligns with the distinct identities of its brands—Amari, OZO, Shama, and Oriental Residence. The company believes that individuals with a heartfelt commitment to service and a clear understanding of each brand’s essence can naturally embody and convey the brand’s identity, delivering the best possible experience to guests.

ONYX Academy: Strategically Developing High-Performance Talent

Recognising that all employees seek growth in their careers, ONYX Hospitality Group established ONYX Academy to support systematic, end-to-end development. The Academy designs clear career paths and delivers tailored learning programmes aimed at enhancing the skills and potential of personnel at every level. By focusing on future-ready skills that align with both business needs and individual career development plans, ONYX Academy provides employees with practical knowledge and opportunities to grow in line with their career aspirations.

Recently, ONYX Academy received four prestigious honours at the EXA: Employee Experience Awards 2025 Thailand, including: Best Management Training Programme from the GM (General Manager) Track, which emphasises the comprehensive development of general managers; Best Career Development Programme from The NextYou initiative, designed to cultivate emerging leaders; Best In-House Certification Programme from the ONYX HR Development Program, which empowers HR leaders in hotels to become strategic business partners; and Best ESG Programme in recognition of ONYX’s commitment to driving Sustainably Crafted Hospitality. These four awards reflect ONYX Hospitality Group and ONYX Academy’s ongoing and dedicated efforts to enhance the capabilities and potential of every employee.

Fostering Success Through a Flexible Corporate Culture

In addition, a key factor supporting employee success is a corporate culture rooted in “dynamism” and “openness.” This culture encourages employees to think boldly and act confidently, share new ideas, and experiment with innovative approaches to help the organisation grow. Guided by the belief that “every voice can drive the organisation forward,” ONYX promotes active participation in organisational development and change—adapting swiftly to evolving business and social landscapes—with strong backing from an executive team that deeply understands both its people and the business environment.

“We believe that focusing on ‘people‘ is the foundation for delivering the best experiences and service. The success of ONYX Hospitality Group’s human resource management is rooted in the unwavering support of all executives, who empower our employees to grow in every dimension—from recruitment and creating a robust learning system to designing a supportive environment, encouraging experimentation and learning from mistakes, and providing platforms for employees to fully showcase their potential. With this foundation, ONYX Hospitality Group has become not only a sought-after employer but also a trusted organisation where customers and guests across all our brands are confident they will receive the highest quality service from our dedicated and talented employees,” said Ms Saranya.

Today, ONYX Hospitality Group stands not only as a leader in managing luxury hotels, resorts, serviced apartments, and residences across Southeast Asia but also as an organisation deeply committed to its people. The company prioritises employee well-being, supports career growth, values individual talents, and creates an environment where everyone has the opportunity to grow and create truly meaningful contributions.

For more information about Onyx Hospitality Group, visit www.onyx-hospitality.com.

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