Bold, diverse and unapologetically Māori kaupapa are being backed through E Tū Toi 2025 – a powerful new match funding campaign supporting ringatoi Māori across Toi Māori, film, music, theatre, literature, dance and digital innovation. Delivered in partnership with Boosted – Aotearoa’s dedicated arts crowdfunding platform run by The Arts Foundation Te Tumu Toi – and Creative New Zealand Māori Strategy & Partnerships team, the initiative puts mana motuhake into action.
“E Tū Toi is a way for wider Aotearoa to directly support ngā toi Māori and ringatoi to be visible everywhere, and highly valuable as part of the distinct identity of Aotearoa. Boosted demonstrates the power of community, and the importance of collaboration through crowdfunding,” says Justine Pepene-Hohaia, Senior Adviser, Māori Strategy & Partnerships – Kaiwhakamāhere Matua, Rautaki Māori me ngā Rangapu. “This kaupapa increases the visibility of ngā toi Māori, and ensures that through visibility and strengthening the waka, ngā toi Māori is highly valued as a taonga woven into the fabric of New Zealand’s cultural identity, and admired by global audiences.”
Running from 1 July to 1 August 2025, each artist has one month to raise pūtea from their communities, Creative New Zealand Māori Strategy and Partnerships team matching every donation with $3,000 or $5,000 to help unlock each project’s full potential.
“These artists are visionaries. They are reclaiming space, uplifting whānau, and building a future where Māori stories are central to who we are as a nation,” says Chelsea Winstanley, Arts Foundation Te Tumu Toi Co-Chair. “Their courage, creativity and commitment deserve to be seen, celebrated, and supported.”
Spanning the motu and the spectrum of Māori creative expression, E Tū Toi empowers artists to fund their kaupapa on their own terms – backed by their people and amplified by matched funding.
“I’m really excited to be part of this new E Tū Toi initiative, which is all about amplifying Māori voices. As a mokopuna of Tūwharetoa, support like this means a lot. It’s not just about the pūtea – which goes straight back into our communities – it’s about knowing our stories are being heard, valued, and backed,” says Moss Patterson, 2020 Arts Foundation Te Tumu Toi Laureate and E Tū Toi project owner. “As a past Laureate, I understand the transformative impact recognition can have.
The E Tū Toi 2025 Projects include:
- Te Ana o Hine: A Wahine-led Studio (Ngaroma Riley, $10,000 target) – Tāmaki Makaurau Auckland. A wāhine-led carving studio in Pakuranga reclaiming space in whakairo and supporting Māori women artists.
- The Nephilim (Awa Puna, $18,000 target) – Tāmaki Makaurau Auckland. A daring queer horror film exploring identity and transformation through satire, faith and movement.
- Welcome to the After Party (Faith Henare-Stewart, $6,000 target) – Waikato. A live band theatre experience about community, bullying, and resilience, premiering at the 2026 Fringe Festival.
- Tama and Mahuika (Corey Le Vaillant, $6,000 target) – Waikato. A trilingual short film told in NZSL, Te Reo Māori and English exploring grief and reconnection.
- Te Whatakai (Troy Ruhe, $6,000 target) – Otākou Otago. A docuseries exploring the connection between kai, whenua and mātauranga from a Te Ao Māori lens.
- Taupō Hau Rau Short Film, (Moss Patterson, $6,000 target) – Waikato. A cinematic dance film honouring Ngāti Tūwharetoa kaumātua through ancestral storytelling and movement.
- Whakapapa Quilt Wānanga (Ron Te Kawa, $10,000 target) – Manawatū-Whanganui. Textile art wānanga where wāhine Māori create heirloom quilts as vessels of healing and whakapapa.
- Hau Kainga 2.0 (Fiona Collis, $6,000 target) – Tairāwhiti Gisborne. A large-scale woven installation honouring Te Tairāwhiti’s land, sea, and whakapapa through sculptural fibre pods.
- Māori Toi Akoranga (Anthony-Quinn Cowley, $6,000 target) – Te Moana-a-Toi Bay of Plenty. A school-based programme nurturing tamariki through traditional toi Māori practices.
- The Butterfly Who Flew Into The Rave (Oli Mathiesen, $6,000 target) – Te Ao International. A high-octane endurance dance work exploring queer identity and rave culture, set for Edinburgh Fringe 2025.
- PŪNGAO – ENERGY (Tiaki Kerei, $7,000 target) – Tāmaki Makaurau Auckland. A powerful dance theatre project by Whakamana Creatives that channels Te Ao Māori perspectives to inspire positive change.
Why crowdfunding?
Crowdfunding offers a vibrant alternative to traditional funding – building engaged communities and empowering Māori artists to lead their own funding journeys. With an 94% success rate on Boosted, it’s proven to work.
What you can do:
Donate. Share. Tautoko. Every dollar counts – and every contribution helps unlock matched funding and bring these stories to life.
To donate or learn more, visit: https://www.thearts.co.nz/boosted/projects?query=&location=&discipline=&topic=e-tu-toi&range=&page=1&sortBy=
Campaign period: 1 July – 1 August 2025
Follow along: @boostedNZ on Instagram and Facebook
