Asia’s leading tradeshow FHA-HoReCa 2024 returns with a Green Focus on Sustainable Foodservice and Hospitality

Over 45,000 trade attendees from 70 regions are expected to visit 800+ exhibitors from more than 30 countries and regions, including international pavilions from China, France, Germany, Hong Kong, Italy, Japan, Portugal, Spain and Taiwan Region.

Spanning across 50,000 square metres, FHA-HoReCa will see five core segments – Bakery, Pastry & Gelato, Foodservice & Hospitality Equipment, Hospitality Style, Hospitality Technology, and Speciality Coffee & Tea – plus four days of competitions, seminars, and workshops led by industry experts.

This year’s event will feature a 30% increase in new exhibitors across all five segments. Companies to keep an eye out for include:

• A leader in the foodtech industry, Codemax will be exhibiting at FHA-HoReCa for the first time, showcasing automation and data exchange to enhance productivity and traceability.
• Tsuboichi Tea Manufacturing, a long-established company since 1850, will be bringing Japanese-crafted Kombucha to Singapore for the first time.
• Molton Brown, a luxury British brand with a Royal Warrant from Her Late Majesty Queen Elizabeth II, is showcasing its newest haircare collection encased in 100% post-consumer recycled aluminum.
• Creating world-class dairy products for foodservice businesses, Anchor Food Professional will also launch its newest product, Infiniti Cream, at the trade event.
• Lynns Limited, a leading ceramics manufacturer, will exclusively bring BoneChina tableware made with 45% bone ash to Singapore,
• “Normann Srl, a family-owned company from La Croce, Italy, will unveil an innovative modular blast chilling system, capable of transforming cold rooms into blast chillers or creating adaptable, large-scale chilling solutions for any space and more.

Spotlighting Future of Hospitality and FoodService

Sustainable tourism in the Asia-Pacific region is increasingly gaining momentum as both a necessity and an opportunity within the hotel sector. Previously limited to superficial measures like opt-in linen changes and glass water bottles, properties are now moving towards integrating more rooted, innovative measures in their infrastructure.

This is most evident in Singapore, where over 40% of hotels are steadfastly test-bedding new technologies and innovations while pursuing Global Sustainable Tourism Council (GSTC) certification. To support these efforts, FHA-HoReCa debuts the Future of Hospitality Seminar, gathering hospitality industry leaders to discuss key themes shaping the sector.

Focused on fostering innovation and sustainability, this seminar will feature speakers from Hotel Associations of various countries (Singapore, Malaysia, Philippines, Indonesia and Thailand), Singapore Institute of Technology, Global Sustainable Tourism Council®, and SPORE Gardens, cover three themes: Envisioning the Future of Hospitality, Sustainability and Hotel Design, and Technology & Innovation.

Other New Happenings at FHA-HoReCa

FHA-HoReCa 2024 introduces the inaugural FSTEC Asia, integrating it into the bi-annual lineup, to pave the way for discussions and innovations at the intersection of hospitality and technology. This event will offer two days of global expert talks and sponsorship opportunities addressing the growing tech needs of APAC restaurant companies featuring some of the industry biggest names including CEC Entertainement, Dave’s Hot Chicken, Five Guys Enterprises, Informa Connect Food Service, Pepper Lunch, Restaurant Business, Technomic, Unlisted Collection, and more.

In addition to being a premier trade platform, FHA-HoReCa is also poised to be 2024’s pinnacle culinary showcase with a series of new high-stakes competitions.

Debuting in 2024, the FHA Bakery Challenge will spotlight budding bakers with a “Grand Breakfast” theme to redefine breakfast, while the FHA Dessert Challenge, co-organised with the prestigious Singapore Pastry Alliance, aims to elevate the artistry of 30 top pastry chefs.

Catering to the Southeast Asian region’s coffee craze, this year’s FHA-HoReCa also debuts FHA Barista Challenge featuring four competitions – Barista Speed Challenge, Cafe Menu Challenge, Coffee Brewing Challenge, and Coffee Mixology Challenge – all designed to test baristas’ versatility and creativity.

Alongside these new competitions, the Asian Gelato Cup and Asian Pastry Cup, where leading chefs from across the continent compete to qualify for the Gelato World Cup in Italy and the World Pastry Cup in Lyon.

Esteemed judges assessing these remarkable creations include: French World Pastry Champion (2009 & 2017) Marc Rivière, WACS-approved Pastry International Judge Kenny Kong, and Italian Master Gelato Chef Sergio Colalucci.

Singapore’s First Global Chef Challenge

For the ultimate showdown, FHA-HoReCa partners with Worldchefs and Singapore Chefs Association to host Singapore’s first Global Chefs Challenge Finals in 34 years featuring 4 categories: Global Chefs Challenge, Global Young Chefs Challenge, Global Pastry Chefs Challenge, and the inaugural Global Vegan Challenge.

The competition will feature a stellar lineup of 72 chefs from 25 countries, including:

• Singaporean rising star Joe Chong Ming Jie, junior sous chef of one-MICHELIN-starred Speilsalen;
• Romanian Dobre Andrei Flavian, Best Male Pastry Chef of 2023;
• Dinars Zvidrins, Latvian Chef of the Year in 2021;
• Chilean Miguel Angel Gonzalez, reigning Campeón América Global Pastry Chef 2023 and executive chef at Brussels Chocolates;
• Ale Mordasini, Swiss head chef of MICHELIN-starred restaurants such as Krone and Steinhalle;
• Indonesian Raymon Permana , the first runner-up of the Global Vegan Chef Challenge Asia 2023, and more.

Register Now
Registration for on-site seminars is highly encouraged through a 2- step process: please 1) register for FHA-HoReCa here, then 2) register for respective seminars from your profile page.

For full press kit and images, please access https://bit.ly/Horeca24PreEvent

FHA-HoReCa 2024 at a Glance

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