Source: Media Outreach
Designed by the Mercedes-Benz Global Design team, the all-new compact SUV smart #1 features impressive acceleration and range, while providing a driving experience that rivals other premium cars.
Growing EV Car Market in Singapore
In recent years, the Singapore government has incentivised the purchase and ownership of electric cars through tax reductions and subsidies. With 26 years of experience in answering contemporary mobility needs, smart is well-positioned to cater to the growing local demand for all-electric SUVs in Singapore, with SUVs being the most popular body type for vehicles in Singapore.
smart’s partnership with Cycle & Carriage (C&C) as its general distributor in 2024 allows the automobile brand to leverage C&C’s expertise in the green mobility ecosystem. which includes electric car sales and aftersales, e-logistics, and other green mobility solutions. This robust foundation firmly establishes smart’s trajectory for accelerated growth and success in the Singapore market.
Growing Consumer Demand
A research study conducted in June 2023 by C&C revealed that 67% of existing combustion engine car owners are looking to sell their current vehicles by 2025, and switch to hybrid or all-electric cars. The study also found that younger, more affluent, car owners with higher levels of education were more likely to purchase an EV in Singapore.
Understanding the mindset of potential EV owners allows C&C and smart to stay ahead of trends, and perfectly positions the joint partnership to capitalise on this growing segment of early adopters and EV enthusiasts in Singapore.
The smart #1: Innovative Award-Winning Electric Car in Singapore
The unique architecture of the smart #1 gives a whole new sensation of space inside the cabin, with adjustable rear seats, ambient lights, and a floating centre console that creates an intimate living room feel. Frameless doors and a floating halo roof complete the human-centric design philosophy, that has been honoured with both the prestigious 2023 Red Dot Award for Product Design, and the iF Design Award in the Product – Automobiles/Vehicles category, solidifying its position as an exciting entrant into the fast-growing premium EV car market in Singapore. The new smart showroom, expected to be ready by Q3 2024, will be housed on level 3 of the Mercedes-Benz Center, located at 301 Alexandra Road. Customers looking to have a first-hand look at the smart #1 model and perform test drives of the smart #1 all-electric SUV range can do so via roving roadshows around Singapore after its launch.
Comprehensive Aftersales Service Catalogue
smart is committed to providing a seamless and worry-free ownership experience, offering a comprehensive suite of aftersales services designed to exceed customer expectations and deliver Exceptional Journeys. From routine maintenance and convenient software updates, to reliable roadside assistance and extended warranties, smart’s aftersales support is tailored to meet the special needs of EV owners in Singapore.
By setting a high standard for aftersales services and caring for customers beyond the point of the new car purchase, smart aims to ease the transition towards EV adoption for those new to EVs, ensuring that they feel supported and confident throughout their ownership journey. As countries worldwide transition to a more sustainable future on the roads, smart hopes to lead the charge in Singapore, paving the way for a reality where EVs are not just an eco-friendly option, but the preferred choice of drivers.
A Partnership Built For Success
With a heritage and presence in Singapore that stretches well over a century, C&C is a leading automotive distributor group in Southeast Asia. As the exclusive dealer of Mercedes-Benz in Singapore, C&C has a highly experienced operations team along with well-established sales and aftersales channels for electric cars.
By choosing to partner with C&C in 2024, smart aims to rapidly integrate itself into the modern Singaporean EV car market and meet expectations of local fans while simultaneously furthering its global brand development and expansion strategy. For C&C, smart is an excellent new addition to an already well-diversified portfolio.
Mr. Xiangbei Tong, Global CEO of smart said, “We are delighted to announce our plan to expand smart’s business network in Singapore and the partnership with Cycle & Carriage. With extensive business network and abundant industry experience in the local market, Cycle & Carriage is an ideal partner to drive the region into the all-electric era together with smart.”
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