Samsung outlines strategy for using AI technology to make the connected device experience safer, more inclusive, and more energy-efficient
LAS VEGAS, Nevada – Jan. 8, 2024 – Samsung Electronics Co., Ltd. today shared its vision for how artificial intelligence (AI) technology will enable people to experience their devices more intuitively and conveniently than ever before. Presenting these ideas at a press conference at CES® 2024, Samsung teamed up with key partners to outline the technology behind this vision and how new products and services use AI capabilities to make life easier.
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by describing how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful. Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.
“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”
AI-Enabled Visual Display Products and Digital Appliances Bring New Experiences to the Home
As for viewers with different needs, Samsung also provides innovative accessibility features. A sign language feature in Samsung Neo QLED can be easily controlled with gestures for the hearing impaired, and an Audio Subtitle feature turns text subtitles into spoken words in real-time for those with low vision.
Furthermore, Samsung is introducing the new The Premiere 8K, a projector that features not only a 150-inch display, but also the world’s first wireless 8K transmission for a projector. With The Premiere 8K, users will be able to enjoy a full-scale viewing experience like that of the cinema in the comfort of their own homes.
As for sound, Samsung also introduced Music Frame, a speaker with a customisable cover that integrates seamlessly into users’ homes. Via Q-Symphony, the Music Frame syncs with Samsung TVs and soundbars, bringing enriched bass and surround sound of dual built-in woofers to the home with minimal effort.
Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customised services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are.
To enhance kitchen and food experiences, Samsung is unveiling the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ . This refrigerator boasts a 32-inch screen that features the new AI Vision Inside, which uses an internal camera to recognise up to 33 different food items that are put into and taken out of the refrigerator and suggests recipes using those ingredients. Users can also set “use by dates” on the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™ screen for food items, which then allows the refrigerator to send a notification when the set date draws near. By conveniently helping to save money by reducing food waste, these AI features enable more environmentally conscious lifestyles. The Anyplace Induction range takes AI connectivity a step further, as recipes saved on Samsung Food can be shared to the cooktop’s 7-inch display so that users can easily follow along while cooking.
Samsung’s AI technology ext
