Source: Media Outreach
LONDON, UK – Media OutReach – 26 September 2022 – Following Small Luxury Hotels of the World’s (SLH) recent brand campaign to help guests transcend their comfort zones and expand their holiday horizons, the luxury hotel brand has unveiled its first artist collaboration with Malaysian artist Beatrice Oh, whose storybook characters “Dumpling the Tiger and Li” will invite viewers to follow them on transcending travel adventures around the world, inspiring life-changing journeys of their own.
< >Through a series of illustrations, Dumpling the Tiger and Li tells a story about an unexpected adventure and friendship between two very different individuals who set off on a worldwide expedition in search of Dumpling’s home. In the process, the dauntless duo will traverse diverse destinations, try out new activities, and get acquainted with the local communities as they try to find out where Dumpling’s home may be. Viewers are invited to join in their whimsical adventures via social media and encouraged to take a step to go on new travel adventures on their own. There will also be limited edition Dumpling the Tiger memorabilia and complimentary stays at SLH hotels to be given away.
To spark conversations between like-minded individuals, the brand will also launch a set of 16 free-to-use travel-themed stickers on GIPHY (search via the keyword “slh”), which can be used when sharing on Instagram Stories. A similar set of travel stickers will also be available for free on Whatsapp, LINE and WeChat.
“Dumpling the Tiger was created as a little love letter to my place of origin – Malaysia, to bring out the culture and warmth of the people I grew up with,” said Beatrice Oh. “I hope the story brings readers some form of simple escapism and joy where we are free to roam about with a wild animal through familiar and new landscapes beyond.”
Richard Hyde, managing director, Small Luxury Hotels of the World, said: “SLH champions the imaginative and diverse voices that help shape our collective and brings inspiration to the world of wanderlust. Every interaction is personal and authentic, not only forging intimate connections with a place and its people, but also how these travel experiences can positively transform and enhance the traveller’s life through reflection and self-growth. Dumpling and Li are relatable characters for the brand to showcase standout experiences at our characterful collection of hotels in unusual places, giving users a window into the world out there waiting for them to explore, and in the process, enrich their inner lives.”
Standout experiences at SLH Hotels to transcend your travel comfort zone can be found here.
Images can be downloaded here.
Mini Storybook: How Dumpling & Li’s travel adventures began…< >Be part of their adventures with these free-to-use stickers
GIPHY stickers: Search “slh” when creating an Instagram Story; or via https://giphy.com/bookoflai/dumpling-the-tiger
Whatsapp stickers (English) download link: https://bit.ly/Dumpling-WhatsappEN
Wechat stickers (Chinese) download link: View link here; or search “娇虎探险之旅” in your Sticker Gallery
Whatsapp stickers (Japanese) download link: https://bit.ly/Dumpling-WhatsappJP
LINE stickers download link: https://line.me/S/sticker/20679386
Artist Illustrations< >Illustrations showcasing standout experiences and destinations< >at SLH hotels will be unveiled monthly on social media till end of 2022
SOWAKA, Kyoto, Japan
Restored from a machiya townhouse from the early 20th century, Sowaka Kyoto effuses ethereal elegance in its luxurious space combining Japanese tradition with modernity. Apart from being in the vicinity of Kyoto’s iconic spots such as Gion and Yasaka Jinja, Sowaka arranges for temple visits that are not usually open to the public, as well as Zazen meditation sessions led by monks from Kanza Kyoto 「閑坐京都」 in the comfort of your room.
Hotel Gajoen, Tokyo, Japan
A unique “museum hotel” with a 90-year history as an exclusive wedding and dining venue, Hotel Gajoen is renowned for its 2,500 pieces of Japanese masterpieces, and guest rooms modelled after tea rooms. Historical touches and beautiful artworks can be found around every corner, but the highlight is the stunning Japanese garden surrounding its premises. Complete with waterfalls and a lively koi pond, it is the backdrop to countless momentous occasions and joyful memories for many Japanese and visitors from afar.
Hashtag: #SLH
< > – Published and distributed with permission of Media-Outreach.com.
