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Source: Save The Children

Swedish retailer H&M has teamed up with Save the Children over a new collection of children’s clothing and homeware with 10% of all sales going towards the charity’s work to stop child labour, protect children in conflict zones, and help those who have gone through traumatizing experiences.

H&M Home and H&M Kids Clothing have designed 21 items for the collection “Tivoli Dreams” which will be launched on Thursday, November 18 online and in stores in nearly 30 countries.

“Every child deserves a magical childhood,” Save the Children said in a statement. “We will use the money to strengthen our work to give more children a safe childhood. Children should never, ever, be subjected to violence, abuse or be exploited in harmful work.”

Save the Children, the largest independent child rights organization works around the world to protect children from abuse and neglect, provide access to healthcare and education and to assist children in times of emergency, directly supporting nearly 45 million children in 2020.

Customers in H&M Home Concept stores in selected countries – Sweden, Denmark, Norway, Switzerland, Germany, Netherlands, Belgium, France, Italy and the UK – will also be encouraged to add a small amount to purchases at the checkout during a two week period after the launch. 

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