Source: WarkWorthWeb
Giftbox Boutique has raised $2,160 for the Prostate Cancer Foundation of New Zealand through their annual blue ribbon campaign.
The initiative is run each year by the gift box retailer in August, leading into Father’s Day. The fundraiser works by offering customers the option to include a decorative blue ribbon on their Father’s Day gift order for an additional $1. Giftbox Boutique then matches these donations.
“So many Kiwis are impacted by cancer each year”, says Giftbox Boutique Director Katie Gray. “Whether it be themselves, a family member, friend or colleague – everyone has a story”
“We are grateful to have such a supportive customer base who, each year, generously back our blue ribbon initiative. This year, 1080 of our customers donated to our appeal”.
“The Prostate Cancer Foundation of New Zealand is such a wonderful charity that helped so many Kiwi men and their families. We are happy to be able to support such a hard-working, deserving organisation”.
Giftbox Boutique have been running their blue-ribbon fundraiser for the past four years in the lead up to Father’s Day. This year’s donation is their largest yet, something which Gray puts down to an expanding returning client base.
“We run a ribbon fundraiser three times during the year – Father’s Day, Mother’s Day and Christmas”, explains Gray. “As our customer base has grown over the years, our clients have become more familiar with these events which have helped us eclipse our donations, year on year!”
The next ribbon campaign from Giftbox Boutique will be the red-ribbon fundraiser which takes place before Christmas. Like the blue ribbon event, customers can add a decorative red ribbon to any Christmas hampers purchased through Giftbox Boutique’s website.
