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Otautahi – It is no secret that tech is about to disrupt grocery. Amazon and Alibaba are investing heavily in grocery and supermarkets.

The supermarkets of the future will be built on personal consumer data. A report out today should indicate which way things are heading.

With about two billion people either obese or overweight, revolutions in choice architecture could support positive diet choices, reduce meat consumption, halve food waste and slash greenhouse gas emissions.

Trends are shaping the transformation of the New Zealand grocery industry. Understanding them is key for supermarkets to achieve profitable growth in this new competitive environment.

In the past two decades, e-commerce has altered customer shopping behaviours and transformed the New Zealand retail landscape from brick and mortar to omnichannel. Supermarkets have remained largely immune to digital disruption—until now.

In November last year the Commerce Commission undertook a study to look see whether competition in the grocery sector is working well, and if not, what can be done to improve it.

The commission to look at a range of things including:

  • how retailers deal with their suppliers such as manufacturers, producers, farmers and growers
  • competition at the supplier level of the grocery market
  • who consumers buy groceries from and who supplies those retailers
  • competition between retailers when selling groceries to consumers
  • what retailers charge consumers for groceries and how they decide on their prices, as well as the associated levels of service, product ranges and quality of groceries.

The c

ommission is due to release its draft report for consultation today and a final report will go to government in November.