Post sponsored by NewzEngine.com

Source: Tourism New Zealand

Tourism New Zealand’s plans are a result of us understanding as much as we can about our short, and long-term operating context and how we work within that to Enrich Aotearoa. 

We’ve identified six key areas to focus on, we believe these are the critical jobs to be done:

  • Boldly grow brand desire to make New Zealand irresistible to visitors that will enrich Aotearoa.
  • Drive domestic demand and lay the foundation for long-term value. 
  • Accelerate the recovery by scaling up high-value conversion across markets and priority audiences as borders re-open.
  • Embed te ao Māori into Tourism New Zealand’s strategy, work, and ways of working.
  • Support industry to deliver quality visitor experiences that enrich New Zealand for both domestic and international visitors.
  • Actively inform and contribute to all-of-Government programmes for tourism recovery and transition.

You can learn more about these by watching René de Monchy, Tourism New Zealand’s Chief Executive at the Engagement Hui in June 2021. 

MIL OSI