Source: AA – Press Release/Statement:
Headline: AA Traveller shines a light on Kiwi Gems
AA Traveller is encouraging Kiwis to take the road less travelled this summer with the unveiling of a new list of Kiwi Gems.
AA Travel and Tourism General Manager Greig Leighton says the new campaign celebrates fresh ideas and lesser-known spots that make our country really special, as well as new ways of approaching travel to familiar places.
Kiwis can also test their knowledge of New Zealand and be into win one of 48 individual travel prizes, and three prize packs*, by taking part in a Kiwi Gems Quiz at aatraveller.co.nz.
“We’ve called the campaign – We Love You New Zealand! – as we hope to inspire Kiwis to fall even more in love with this great place we call home,” Greig says.
“From helping deliver mail in Pelorus Sound or finding archaeological relics at Rotorua’s Buried Village, to swimming at the St Clair Hot Salt Water Pool in Dunedin or trying cable wakeboarding in Central Hawke’s Bay, our country has so many unique and interesting experiences to offer.”
Greig says AA Traveller worked closely with Tourism New Zealand, as well as Regional Tourism Organisations and local operators to pinpoint Kiwi Gems throughout the country.
GM of Domestic at Tourism New Zealand, Bjoern Spreitzer says, “We are excited to see how this campaign gets Kiwis to discover new regions or experiences that they haven’t done before. With the summer holidays ahead of us, there is no better time to do something new in New Zealand!”
AA Members can make the most of summer road trips to discover our Kiwi Gems with an extra 10% off selected accommodation with AA Traveller, an exclusive 15% off the best rate of the day with Hertz car rentals, plus a 5 cents per litre AA Smartfuel discount on up to 50 litres on New Zealand rentals, and an exclusive AA Member all-inclusive rental package from Go Rentals. In addition, AA Members can receive 10% off the best daily rate on Maui, Britz and Mighty Campervans, the Interislander, Scenic Trains, and 10% off AA Travel Insurance policies.^
*For the the Kiwi Gems Quiz Terms and Conditions, see aatraveller.co.nz/we-love-you-new-zealand-terms-and-conditions
Notes to Editor:
Head to aatraveller.co.nz/we-love-you-new-zealand to see the full list of Kiwi Gems.