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Source: Tourism New Zealand

The recognition comes hot on the heels after the campaign took out a prestigious global Effie award 

“The Good Morning World campaign is the highest performing campaignthat Tourism New Zealand has ever producedbycreatinglong-term brand building andshort-term motivationin consumers,” says Tourism New Zealand CEO Stephen England-Hall.

“It stood out on a highly competitive world stage because it was genuine; connecting real, unscripted New Zealanders with the world.”  

The campaign, developed by Tourism New Zealand alongside Australian and New Zealand agency Special Group, featured everyday (and a few notable) Kiwis saying ‘Good Morning’ to the world from around New Zealand for an entire year.