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Source: Media Outreach

HONG KONG, CHINA – Media OutReach – 12 August 2020 – As unprecedented circumstances have swept the world in 2020 with the curve-ball that COVID-19 turned out to be, every realm that we operate in has had to navigate new norms, regulations, and strategies to survive the pandemic. Businesses have especially been hit the hardest all over the world due to the many new restrictions and consumer behaviours they have had to strategize around.

Yet, astoundingly, the lifestyle segment of the consumer goods market has seen a rapid spurt in demand worldwide – with many e-commerce retailers thriving during, and even after COVID-19 times.

Flower Chimp – a leading online gifting retailer has been a remarkable example of this phenomenon amidst the pandemic. Delivering fresh flower arrangements and more all across South East Asia since 2016, Flower Chimp set foot in Hong Kong in 2019 – making this year only its second year of operations within the country. Despite this, the company saw a steady increase in sales over the past year, but what they may have not anticipated is the spike that they witnessed within a period of just 2 months of COVID-19.

The company saw a spike of 121% in demand from only March to May, 2020 – which only further grew, even as the pandemic saw a shift in patterns over the coming months. “Lockdown restrictions such as travel bans have forced people to stay in Hongkong, often away from their loved ones – a situation that induced more frequent gift sending to express sentiments across long distances”, a spokesperson of the company said.

Being one of the many companies that have sustained and thrived through these trying times, the case of Flower Chimp’s results presents the possibility of new, inspiring avenues in the market for many to turn to and achieve resilience towards during these trying times.

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